Three predictions for OTT, VOD, and programmatic TV in 2017
Three predictions for OTT, VOD, and programmatic TV in 2017

TV will always be a cornerstone in advertising. The total ad spend on linear TV is expected to reach almost $74 billion this year, showing just how strong the industry remains. But the TV category is also changing rapidly. From OTT to programmatic, advertisers and broadcasters are seeing shifts in traditional TV like never before. So what should we expect in the New Year? Here are three predictions.

By Gerry Sutton, Issued by Media Host 3 days ago

Brand South Africa: persuading talent to come home in a crisis
Brand South Africa: persuading talent to come home in a crisis

"Have a conversation with somebody that is not like you." In the latest episode of With or Without Sugar, Giles Shepherd of The Brand Alive Group hears from Angel Jones of Homecoming Revolution about what South Africans should be doing to help Brand South Africa to regain its lost equity.

Issued by Brand Alive 3 days ago

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.

By JP Kloppers 5 Dec 2016

Hanohiki © –
The swing of pernicious media influence

I'm getting seriously worried about the changing media in South Africa (and throughout the world, for that matter).

By Chris Brewer 5 Dec 2016

Nivasha Naidoo to market “station for the nation”

With a background in the broadcasting and marketing industries, Nivasha Naidoo has been promoted from SABC2 brand manager to SABC2 marketing manager to oversee the various brand portfolios at the national broadcaster, it was announced yesterday, Wednesday, 29 October 2008.

30 Oct 2008

News for the boyz

Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.

28 Jul 2008

CIO conference to unleash tools for successful IT

The CIO Challenge, powered by Deloitte and hosted by Topco Media, to be held at The Campus, The Forum, Bryanston on 10th and 11th September, is a conference targeting individuals involved in the IT industry.

Issued by Topco Media 28 Jul 2008

Call Centre Training

In any efficient organisation, often the voice on the other end of the phone is the client's first and most important point of contact. The call centre agent thus becomes the all-important voice of the organisation.

Issued by Janine Lazarus Media Consultancy 28 Jul 2008

Show a little respect!
Show a little respect!

The Loeries Awards have come a long way and have grown in leaps and bounds to become the annual industry event. At the still youthful age of 30, this year the Loeries aimed to make mom proud but, unfortunately, there were incidents that definitely must have disappointed her as much as they did the chairman of Draftfcb Nkwenkwe Nkomo.

By Tshepiso Seopa 28 Jul 2008

MSI - June 2008
Market Sentiment Index drop wipes out gains of the last five years

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June).

Issued by Kantar TNS 28 Jul 2008

What happens in Margate, shouldn't just stay in Margate
What happens in Margate, shouldn't just stay in Margate

The Loeries weekend is officially over but it didn't go off without a few shenanigans here and there. While it may be very funny to name and shame the drunk and disorderly, we're not going to. We're rather going to post their pics up on Facebook and poke fun at them that way. We've also handed out a few awards of our own.

By Sindy Peters 28 Jul 2008

Sunday night Loeries winners
Sunday night Loeries winners

Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.

27 Jul 2008

M&C Saatchi wins BA/Comair account

M&C Saatchi, who has run a very successful campaign with the Comair "no frills" airline kulula.com, has been awarded the rest of the British Airways/Comair advertising account.

1 Oct 2001

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