Chris Moerdyk
A press release is really just a last resort

Far too many PR people these days still believe that press releases are mainly what media relations are all about. They are wrong. Very wrong.

By Chris Moerdyk, Issued by Chris Moerdyk 1 day ago

Gooding-Kobus with WE SA's GM, James Wilson
PR in the boardroom - pipedream or reality?

As they exited the lift, the alarm and pitch in their voices made me think there was a medical emergency, or that a woman had gone into labour in the foyer of our hotel. "Our lives are over if we don't get this right. We're dead, dude," barks ad man one. "That's right," intercepts ad man two, "We're about to miss the print deadline." And so began my Loeries Creative Week at the Elangeni Hotel in Durban.

By Sarah Gooding-Kobus 2 days ago

Spitfire helps Ogilvy shake things up - and bag a bird with KFC!
Spitfire helps Ogilvy shake things up - and bag a bird with KFC!

Massive congratulations to David, Tammy, Fred, Molefi and the whole Ogilvy team for bagging two Loeries for KFC's Shakin' Shakin'! Spitfire Films and director AK are seriously honoured and proud to have been involved in this exciting project. Two Gold Loeries were scooped under the category Digital & Interactive Communication: a Gold for Mobile Advertising and a Gold Craft for Illustration, Photography & Graphic Design.

By Eliot Powell, Issued by Spitfire Films 25 Aug 2016

#BODCT: The business of 'designing better'
#BODCT: The business of 'designing better'

The design-boosting power of collaboration, moving beyond fear of data to implementing insights that create better user experience and using digital disruption to your own business benefit were all hot topics on the first day of #BODCT.

By Leigh Andrews 25 Aug 2016

#WomensMonth: Advertising changes its view on women
#WomensMonth: Advertising changes its view on women

Changing perceptions of gender from the inside out

By Emma Carpenter 25 Aug 2016

The explainer video explained
The explainer video explained

Trends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts, as South Africans access cheaper data via wi-fi at home, mobile data bundles become accessible, broadband promises are slowly fulfilled and the millennial generation turn their backs on their TV sets.

By Nicole Capper & Warren Coetzer 25 Aug 2016

The new competitive advantage in mobile is content
The new competitive advantage in mobile is content

In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition. However, as our platforms become more sophisticated, the key to mobile success becomes simpler. The primary source of competitive advantage in mobile is content.

By Enver Groenewald 25 Aug 2016

#WomensMonth: Be bold, be heard!
#WomensMonth: Be bold, be heard!

Tania Pehl is a journalist and photographer who was the MC of the Black Filmmakers Film Festival held during Open Design week 2016.

By Beverley Klein 24 Aug 2016

Remember - Assegai Awards 2016 - waiting to recognise and reward
Remember - Assegai Awards 2016 - waiting to recognise and reward

The Direct Marketing Association of South Africa (DMASA) is on the hunt for those campaigns that excel in the interactive and direct marketing sector of southern Africa. It's time to showcase the diverse and exciting work that has been a part of the industry for the past 12 months.

Issued by Assegai Awards 24 Aug 2016

Be brave: Differentiate with digital
Be brave: Differentiate with digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.

By Mike Saunders 23 Aug 2016

Marian Cramers
The future of social media analytics

Crimson Hexagon, a global social media analytics company based in Boston, recently launched in South Africa in partnership with YouKnow Digital.

By Jessica Tennant 22 Aug 2016

Sarah Collins, founder of Wonderbag, receives her trophy.
Winners of the Fairlady Women of the Future Awards for 2016 announced

True to its tagline, 'The smart read for smart women', Fairlady announced the winners of its annual Fairlady Women of the Future Awards, in partnership with Santam, at an exclusive VIP luncheon at Summer Place in Hyde Park, Johannesburg this afternoon.

19 Aug 2016

Why sport is the 'business' in the digital content space
Why sport is the 'business' in the digital content space

Monday to Friday, nine to five, that is when business generally occurs and when most corporates take the opportunity to speak to their clients. But sport is very different.

By Ant Pascoe 28 Jul 2016

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