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Does the paid, earned owned model account for content marketing?

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows marketers to identify the nature of the different communications tools at their disposal and conceptualise the best combination of them for achieving results.

By Kat Scholtz 24 Apr 2014 06:29

Chris Borain appointed Head of New Business at New Media Publishing

Chris Borain has been appointed Head of New Business at New Media Publishing, South Africa's leading multi-platform content marketing agency.

Issued by New Media 23 Apr 2014 11:06

New AMASA committee ready for ALP applications

The newly appointed AMASA (Advertising Media Association of South Africa) board, committee and chair of the Johannesburg Chapter have announced that they are ready for applications for the ten places available on the AMASA Learnership Programme (ALP) for careers in the media and advertising world.

23 Apr 2014 10:56

[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers

Join Biz Takeouts Marketing & Media radio show host Warren Harding (@bizWazza) every Thursday from 9am-10am from the 2oceansVibe Radio. This week we chat to GLOO (@GLOOniverse) founder and CEO, Pete Case, as well as Duncan Wares, Executive Creative Director of full-service agency Hg80 (@_Hg80). [twitterfall]

23 Apr 2014 10:28

The SABC, Ayisafani, the EFF and section 10(1)(d) of the Broadcasting Act

"If the SABC is to be regarded as the watchdog and disciplinarian, then who disciplines the SABC? Surely the intention of the legislature was to answer this question: the CCC (Complaints and Compliance Committee of ICASA) of course" - Judge Neels Claassen in the South Gauteng High Court on 24/1/2011.

By Ed Herbst 23 Apr 2014 08:10

[Biz Takeouts Podcast] 86: The power of brands in the changed mass communication landscape

Last week on the Biz Takeouts Marketing and Media Radio show we chatted to Y&R Cape Town (@YoungRubicamSA) Strategic Planner, DK Badenhorst about a recent article written about the power of brands in the changed mass communication landscape. We find out how mass communication is affecting brands and how brands are affecting consumer's lives.

22 Apr 2014 10:09

SABC shows ANC colours in run-up to elections

For the first democratic election 20 years ago, the African National Congress ensured it would not enter the election period without the SABC - for so long a voice of the ruling party - being put into neutral hands. It understood the power of the national broadcaster as the primary source of news and information for most of the country, and its capacity to distort the national debate and influence voting. Now it appears we are entering an election again with the SABC - or at least key elements of it - captive to a ruling party.

By Anton Harber 22 Apr 2014 08:10

Broadcaster lifts ban on DA adverts

The SABC has cleverly averted a potentially embarrassing verdict over the decision to ban several DA election adverts by agreeing to flight them, pending an indefinite postponement.

17 Apr 2014 11:40

Max Gebhardt wins Citi Journalistic Excellence Award

The 2013 Citi Journalistic Excellence Awards, open to all financial business and freelance journalists from across South Africa, has been won by Max Gebhardt, a former senior associate editor at Business Day.

17 Apr 2014 08:11

DA: 1 SABC: 0

NEWSWATCH: The Democratic Alliance wins; the SABC pulled the party's "Ayisafani" TV advert and five radio advertisements off the air last week and Icasa's Complaints and Compliance Committee, has ruled in the DA's favour, reports the SABC. Mail & Guardian reports Hlaudi "Matric? What matric?" Motsoeneng, the SABC's acting COO, has been told to back off by senior journalists, and the corporation's political bias will backfire.

17 Apr 2014 07:29