A crystal-clear picture of your target audience is the holy grail of all marketers but as media fragments and trading conditions get tighter it is the publishers and content marketers who need this clarity the most. Who are your customers and how do they differ from your competitors' customers? Demography is obviously the starting point here, but what do they think, own, buy, spend, do, love and hate? Understanding the unique attributes of your audience is crucial for content creation, style, tone and channel selection. It's also crucial for ad sales storytelling which in many instances appears to be lacking at best.
Independent Media today announced the roll-out of a landmark anti-racism campaign that is one of the company's biggest and most ambitious projects it has ever undertaken.
New York Festivals International Advertising Awards has announced the final round of prominent worldwide chief creative officers and executive creative directors appointed to the 2016 New York Festivals Executive Jury.
New York Festivals
Which of these statements is true: a) Cricketer Hashim Amla turned down an interview with an 'improperly dressed' Indian female journalist and asked her to change her attire before he's give her a soundbite, b) Amla pays a fine for not wearing the Castle Lager logo on his shirt, or c) None of the above. Welcome to the murky waters of 'ethical journalism'.
With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life.
Entries for the 2016 'Bobs - Best of Online Activism' are now open until 3 March 2016. The Deutsche Welle (DW) awards honour exemplary efforts to promote online freedom of expression and civil society. It is also awarding the Freedom of Speech Award.