RECMA recently named Vizeum the world's fastest growing media network in its Overall Activity Billings 2014 report, with Vizeum South Africa ranking fourth locally. Here's how they got this right, in a time of matchy-matchy results...
By Leigh Andrews 30 Jul 2015 14:00
You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.
By Louise Marsland 24 Jul 2015 10:46
The ACA APEX Awards winners of 2015 have been announced. Big winners on the night were Lowe + Partners CT for the "Get Me to 21" campaign, which won the Grand Prix award...
22 Jul 2015 12:59
I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21". Oil @ Lowe + Partners also won gold for the campaign as well as a silver in the sustain category for their Slow Mag campaign.
By Ann Nurock 22 Jul 2015 12:38
What happens when two former agency brights join forces? Ross Sergeant, ex-OMD South Africa and Joanna Baikoff, ex-Mindshare tested the waters when they did just this, in starting what they call "South Africa's newest and hottest boutique media agency," Limelight...
By Leigh Andrews 20 Jul 2015 14:00
The Association for Communication and Advertising (ACA) held its 68th Annual General Meeting on 9 July, where the Board of Directors for 2015/2016 were elected.
20 Jul 2015 10:02
South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions.
Issued by 25AM 16 Jul 2015 12:54
The Future of Media Conference is now in its fourth year, and is set to take place at the Sandton Convention Centre on 21 July. The programme encompasses both a worldwide and a local perspective...
13 Jul 2015 13:36
Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes. Companies like Coca-Cola, Starbucks and Apple are top examples. These companies know which goose lays the golden eggs and their budget allocations to marketing functions and the adoption of marketing software attests to this.
By Joseph Neusu 13 Jul 2015 13:03