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What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

By Chemory Gunko 2 days ago

Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA
Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA

Alliance Media is proud to support the TEARS Foundation by offering media space to increase the awareness of the TEARS Foundation's causes.

Issued by Alliance Media 2 days ago

#BizTrends2017: Programmatic buying as a powerful tool
#BizTrends2017: Programmatic buying as a powerful tool

Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as buying programmatic guaranteed media, and as such have invested in technology as well as in upskilling staff.

By Paula Raubenheimer 2 days ago

TMI Media wins Kraft Heinz
TMI Media wins Kraft Heinz

TMI Media has started 2017 with a bang. The newly formed agency has been awarded the prestigious media portfolio for Kraft Heinz Company South Africa.

Issued by TMI 3 days ago

Hello, Twenty Seventeen!
Hello, Twenty Seventeen!

Issued by Tag 8 3 days ago

Tech, media and telco predictions for 2017: Deloitte Africa
Tech, media and telco predictions for 2017: Deloitte Africa

Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device in the next 12 months. The company's 16th edition of the Technology, Media & Telecommunications (TMT) Predictions showcases how mobile devices will be able to perform machine learning tasks even without connectivity which will significantly alter how humans interact with technology across every industry, market and society.

16 Jan 2017

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 16 Jan 2017

Communications minister extends Aguma's acting CEO post
Communications minister extends Aguma's acting CEO post

The SABC has clarified that acting CEO James Aguma will remain in charge of the broadcaster for another three months after Communications Minister Faith Muthambi extended the delegation of authority.

By Bekezela Phakathi 13 Jan 2017

SAFREA supports CPJ and jailed journalists worldwide
SAFREA supports CPJ and jailed journalists worldwide

SAFREA supports the dedicated work and commitment shown by the Committee to Protect Journalists (CPJ) in publishing their 2016 prison census, which documents the 259 journalists currently jailed worldwide.

Issued by SAFREA 13 Jan 2017

Do you trust the news? Image credit: Studiostoks © –
What is happening to Western democracy, and is it all the media's fault?

It is a massive understatement to say that it is an interesting time for Western democracy.

By Jim Egan 12 Jan 2017

Parliament to map out SABC interim board
Parliament to map out SABC interim board

Parliament will this month begin discussing names of potential members of the SABC's interim board following the resignation of all the independent board members late last year.

11 Jan 2017

Driving Oomph! Media Group into 2017 with new executive appointment
Driving Oomph! Media Group into 2017 with new executive appointment

In the fast-paced world of experiential marketing it is essential to employ the finest and most talented individuals. The Oomph! Media Group is certainly no stranger to attracting and retaining some of the finest expertise Africa and the global market can offer.

Issued by Oomph! Africa 11 Jan 2017

Motsoeneng. © Image via SA Breaking News
Whistle-blower's input bolsters fraud case against the SABC, says Outa

The Organisation Undoing Tax Abuse (Outa) said new whistle-blower "evidence" that emerged on Tuesday bolsters its "fraud, racketeering, corruption and abuse of power" case against the SABC.

22 Dec 2016