Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Chemory Gunko 2 days ago
Alliance Media is proud to support the TEARS Foundation by offering media space to increase the awareness of the TEARS Foundation's causes.
Alliance Media 2 days ago
Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as buying programmatic guaranteed media, and as such have invested in technology as well as in upskilling staff.
Paula Raubenheimer 2 days ago
Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device in the next 12 months. The company's 16th edition of the Technology, Media & Telecommunications (TMT) Predictions showcases how mobile devices will be able to perform machine learning tasks even without connectivity which will significantly alter how humans interact with technology across every industry, market and society.
16 Jan 2017
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 16 Jan 2017
The SABC has clarified that acting CEO James Aguma will remain in charge of the broadcaster for another three months after Communications Minister Faith Muthambi extended the delegation of authority.
Bekezela Phakathi 13 Jan 2017
SAFREA supports the dedicated work and commitment shown by the Committee to Protect Journalists (CPJ) in publishing their 2016 prison census, which documents the 259 journalists currently jailed worldwide.
SAFREA 13 Jan 2017
It is a massive understatement to say that it is an interesting time for Western democracy.
Jim Egan 12 Jan 2017
Parliament will this month begin discussing names of potential members of the SABC's interim board following the resignation of all the independent board members late last year.
11 Jan 2017
In the fast-paced world of experiential marketing it is essential to employ the finest and most talented individuals. The Oomph! Media Group is certainly no stranger to attracting and retaining some of the finest expertise Africa and the global market can offer.
Oomph! Africa 11 Jan 2017
The Organisation Undoing Tax Abuse (Outa) said new whistle-blower "evidence" that emerged on Tuesday bolsters its "fraud, racketeering, corruption and abuse of power" case against the SABC.
22 Dec 2016