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Saluting Vizeum's single-minded media innovation focus
Saluting Vizeum's single-minded media innovation focus

RECMA recently named Vizeum the world's fastest growing media network in its Overall Activity Billings 2014 report, with Vizeum South Africa ranking fourth locally. Here's how they got this right, in a time of matchy-matchy results...

By Leigh Andrews 30 Jul 2015 14:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46



APEX Awards 2015 winners announced
APEX Awards 2015 winners announced

The ACA APEX Awards winners of 2015 have been announced. Big winners on the night were Lowe + Partners CT for the "Get Me to 21" campaign, which won the Grand Prix award...

22 Jul 2015 12:59

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21". Oil @ Lowe + Partners also won gold for the campaign as well as a silver in the sustain category for their Slow Mag campaign.

By Ann Nurock 22 Jul 2015 12:38

Get ready for Limelight to dominate the spotlight
Get ready for Limelight to dominate the spotlight

What happens when two former agency brights join forces? Ross Sergeant, ex-OMD South Africa and Joanna Baikoff, ex-Mindshare tested the waters when they did just this, in starting what they call "South Africa's newest and hottest boutique media agency," Limelight...

By Leigh Andrews 20 Jul 2015 14:00

ACA announces the 2015/2016 Board of Directors
ACA announces the 2015/2016 Board of Directors

The Association for Communication and Advertising (ACA) held its 68th Annual General Meeting on 9 July, where the Board of Directors for 2015/2016 were elected.

20 Jul 2015 10:02

It's time for SA's digital media industry to have a serious conversation about ad viewability - 25AM
It's time for SA's digital media industry to have a serious conversation about ad viewability

South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions.

Issued by 25AM 16 Jul 2015 12:54

[NewsMaker] Grant Shippey
[NewsMaker] Grant Shippey

"My inspiration is the work and the brands that want to make a tangible impact on the landscape."

By Louise Marsland 15 Jul 2015 09:41

Discussing the future of media
Discussing the future of media

The Future of Media Conference is now in its fourth year, and is set to take place at the Sandton Convention Centre on 21 July. The programme encompasses both a worldwide and a local perspective...

13 Jul 2015 13:36

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes. Companies like Coca-Cola, Starbucks and Apple are top examples. These companies know which goose lays the golden eggs and their budget allocations to marketing functions and the adoption of marketing software attests to this.

By Joseph Neusu 13 Jul 2015 13:03

Why your small business needs content marketing
Why your small business needs content marketing

Content marketing is a powerful marketing strategy and for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact on their followers and clients.

By Charles Mburugu 10 Jul 2015 11:50

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

[NewsMaker] Mike Sharman
[NewsMaker] Mike Sharman

"In order to build an emotional connection with your target market, you need to hone your storytelling."

By Louise Marsland 8 Jul 2015 12:10