The Radisson Blu La Vendome in Sea Point was buzzing on Thursday, 23 March 2017 with marketers and agency creatives excited for the launch of Mediamark's In the Know Now.
Leigh Andrews 24 Apr 2017
Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices.
Jessica Tennant 24 Apr 2017
Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too.
Vaughan Patterson 18 Apr 2017
Fake news, post-truths, alternative facts - call it what you will, there's a definite need to cut through the clutter of bias, opinion and untruths getting published as hard news. Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event.
Leigh Andrews 13 Apr 2017
Takealot Online (Pty) Ltd today announced a R960m investment from Naspers, highlighting the media group's continued commitment to the online retailer and its confidence in the potential of South Africa's e-commerce sector, and following investments from Tiger Global and Naspers in 2015.
11 Apr 2017
Content marketing is essential for your brand to become a thought leader, but that's impossible without a well-planned strategy in place. Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things.
Leigh Andrews 7 Apr 2017
Amidst the backdrop of a rapidly evolving business environment, characterised by a need for innovation to cut through the marketing clutter, and the growing trend of digital disruption led by mobile, the role of the chief marketing officers (CMOs) of the future will be fundamentally different to what it is today.
6 Apr 2017