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@SunfoilCricket cooks on Twitter with 34

When South Africa's premier triple-refined, pure sunflower cooking oil, Sunfoil, announced its sponsorship of test cricket in South Africa in 2011, they certainly turned heads. Over the past three years its sponsorship awareness levels have grown significantly and now the brand is making waves on social media site Twitter.

Issued by 34 24 Apr 2014 10:13

Image optimisation for Google

Images have become more important when it comes to generating traffic to websites. Image search engines and social media platform like Google Images, Pinterest, Tapiture, Twitter and Facebook all use images. By optimising images for these sites, the amount of traffic leading to your website will increase along with the brand awareness. When searching for keywords, images are now displayed on the search engine result pages.

Issued by 360eight 24 Apr 2014 09:29

How to tell if your business needs social media

This is Part 1 of a two-part "How To" series on social media.

By Catherine Milward-Bridges 24 Apr 2014 09:25

Contextualise yourself

The current reality of the ad industry is that of Charles Darwin's quote - 'It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.'

By Dylan Laubscher 24 Apr 2014 09:03

South African short film selected for Cannes

'A Shot at the Big Time,' a short film produced and written by Durban filmmaker and AFDA Durban scriptwriting lecturer, Janet van Eeden has been selected for the Cannes Court Métrage, the short film corner of the official Cannes Festival 2014. It was chosen from over a million entries.

24 Apr 2014 08:23

DigiChat with Andrea: Digital marketing skills, talent and training

Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry. Having recognised this lack of skills, my focus has shifted largely towards training and mentoring. What I have learned, is that the skills challenge at my company was not mine alone but the entire industry's, and not just locally.

By Andrea Mitchell 24 Apr 2014 07:08

The SABC, Ayisafani, the EFF and section 10(1)(d) of the Broadcasting Act

"If the SABC is to be regarded as the watchdog and disciplinarian, then who disciplines the SABC? Surely the intention of the legislature was to answer this question: the CCC (Complaints and Compliance Committee of ICASA) of course" - Judge Neels Claassen in the South Gauteng High Court on 24/1/2011.

By Ed Herbst 23 Apr 2014 08:10

Coca-Cola creates rainbows to celebrate

20 years of our #RainbowNation

Issued by FCB South Africa 22 Apr 2014 13:15

Do you have a five-year career plan?

Planning five years into your future may seem overwhelming and time-consuming. Few people actually plan their careers, despite the fact that we spend most of our adult lives at work. A well thought-out career plan is a fundamental tool if you are wanting to strategically advance your career, especially in today's volatile economic and business environment.

Issued by GetSmarter 22 Apr 2014 11:01

SABC shows ANC colours in run-up to elections

For the first democratic election 20 years ago, the African National Congress ensured it would not enter the election period without the SABC - for so long a voice of the ruling party - being put into neutral hands. It understood the power of the national broadcaster as the primary source of news and information for most of the country, and its capacity to distort the national debate and influence voting. Now it appears we are entering an election again with the SABC - or at least key elements of it - captive to a ruling party.

By Anton Harber 22 Apr 2014 08:10

Mxit is not dead

But where has it been? It turns out that Mxit has been here all along. Mxit launched seven years ago and everyone who had a cell phone, had Mxit.

By Cari Van Wyk 19 Apr 2014 10:41

Five social media tips to maximise your brand's online presence

Social media - everyone's doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren't necessarily right. Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.

By Gareth Slaven 19 Apr 2014 08:19

Websites are shrinking

In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...

By Zimaseka Njomi 17 Apr 2014 08:58