BizTrends 2015 most commented

Your industry



Mootis.com - new social network for lawyers
Mootis.com - new social network for lawyers

Following its successful launch in the UK in January 2015, Mootis, the social networking and microblogging platform for lawyers and anyone interested in law, is launching in South Africa.

28 Apr 2015 13:52

Clarion Retail brands Mercedes dealerships - The Clarion Group
Clarion Retail brands Mercedes dealerships

On behalf of Network BBDO, Clarion Retail recently branded both the Mercedes Northcliff and Mercedes Century Motors Carletonville dealerships. In addition, Clarion Retail branded the AMG Driving Academy at the Zwartkop Raceway - a flagship project for Mercedes.

Issued by The Clarion Group 28 Apr 2015 13:42

New JV to promote writers, small publishers, book distributors
New JV to promote writers, small publishers, book distributors

African Narratives (AFNA) and the Bookshop Association of South Africa (BASA) have launched a partnership that could offer important new opportunities for writers, small publishers and book distributors. A memorandum of understanding will be signed in May 2015.

28 Apr 2015 13:21

How to: Think about your marketing strategy - Trudon
How to: Think about your marketing strategy

Having a proper marketing strategy system in place is essential to knowing where your business is headed.

By Johann Barnard, Issued by Trudon 28 Apr 2015 13:10

Being adaptive is the single most important quality for leaders today - UCT Graduate School of Business
Being adaptive is the single most important quality for leaders today

As the pace of change increases worldwide owing to globalisation and technological developments, it's become more and more important for leaders to be adaptive, says UCT leadership expert Dr Tim London.

Issued by UCT Graduate School of Business 28 Apr 2015 12:52

Realmdigital welcomes Simon Bestbier into his new position as CEO - Realmdigital
Realmdigital welcomes Simon Bestbier into his new position as CEO

The strengths of Realmdigital are born from its incredible journey of 16 years, and this next one will only strengthen it further as Simon Bestbier steps into the CEO position this year. Simon has been with Realmdigital for 10 years and has lead and grown the company in a managerial position, and shown himself to be an innovative and passionate leader who greatly understands the needs of both his staff and clients.

Issued by Realmdigital 28 Apr 2015 12:36

Adding new video ad formats for advertisers and app marketers - Apurimac
Adding new video ad formats for advertisers and app marketers

Native video and video app-install ads now available

By Prashant Fuloria, Issued by Apurimac 28 Apr 2015 12:23

Xenophobia has no place on South African soil - National Lotteries Board
Xenophobia has no place on South African soil

The National Lotteries Board (NLB) condemns the recent spate of xenophobic attacks which have swept the country, announced Charlotte Mampane, Chief Executive Officer of the NLB.

Issued by National Lotteries Board 28 Apr 2015 11:54

[Loeries 2015] Agency expectations with... GRID
[Loeries 2015] Agency expectations with... GRID

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Adam Byars: GRID Partner, expects...

By Leigh Andrews 24 Apr 2015 14:00

No tender loving in tendering - Optimize Enhancing Effectiveness
No tender loving in tendering

I am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 23 Apr 2015 12:50

Don't let your brand fade away - embrace the new rules of customer engagement! - Knowledge Resources
Don't let your brand fade away - embrace the new rules of customer engagement!

Customer engagement is no longer about isolated experiences - it's all about meaningful and ongoing dialogues. Brands that embrace the new approach will thrive, while those that don't will soon fade away!

Issued by Knowledge Resources 23 Apr 2015 11:38

Performance marketing can generate high returns
Performance marketing can generate high returns

"Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence, its online marketing lacks commitment or its founders believe that now they have built it, customers will come," says Daniel Gross, CEO of AdMarula.

22 Apr 2015 13:40

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy.

By Peter du Toit 21 Apr 2015 08:00