Daniel Munslow talking at IPRA
The evolution of business communication

The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...

By Daniel Munslow 2 Oct 2015 14:00

©kasto via 123RF
Your speech - brilliant or boring

We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word speech! Because let's face it very few people, Obama excepted, can really give a knockout speech.

By Marion Scher 2 Oct 2015 13:11

Screenshots from the Gloria/Glorious and Tony/Antonio Tropika ads
'Smooothing' into the new Tropika tagline

"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed. Even better? They're incorporating Vines as an as-yet untapped social media platform for brands into the latest tactical campaign that it's 'best with meals' - here's how...

By Leigh Andrews 2 Oct 2015 12:00

Son Snap Shot Tour special edition - Son
Son Snap Shot Tour special edition

The Son newspaper and Ads24 team recently took a group of media planners and advertisers on a whirlwind tour of Port Elizabeth and Cape Town. Aptly named the 'Son Snap Shot Tour,' delegates were exposed to the lifestyle and market potential the Son and Son op Sondag reader. They visited the homes of actual readers and experienced life. To commemorate the trip each delegate received a special edition of the Son as they returned home.

Issued by Son 2 Oct 2015 11:45

Introducing Blue Ice, South Africa's coolest deo, now in a can - Yourself Management
Introducing Blue Ice, South Africa's coolest deo, now in a can

Yourself Management is currently running the Blue Ice Aerosol brand activation at various major shopping centres across South Africa. The main objective is to aggressively raise brand awareness about the following five different fragrances in the Blue Ice Aerosol range:

Issued by Yourself Management 2 Oct 2015 11:27

NATIVE VML joins global VML Foundation Day - NATIVE VML
NATIVE VML joins global VML Foundation Day

Agency closes its doors and volunteers in local communities

Issued by NATIVE VML 2 Oct 2015 11:20

[TrendTalk] The Pope, The Donald and memes
The Pope, The Donald and memes

In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas.

By Louise Marsland 2 Oct 2015 11:11

New voices on-air at Algoa FM - Algoa FM
New voices on-air at Algoa FM

Algoa FM listeners will be greeted with a fresh new sound and a new line-up from 2 November this year. "A number of changes have been planned with a view to refresh the sound of Algoa FM ahead of summer 2015. These changes include our music, our on-air imaging and line-up," says Algoa FM operations director, Alfie Jay.

Issued by Algoa FM 2 Oct 2015 11:03

Image via Pixabay
How did VW not see this coming?

Last week was not good for Volkswagen (VW): an estimated $18bn fine, executives potentially facing criminal charges, a 20% drop in share price and a reputation in shatters.

By Kimberley Clare Ogden 2 Oct 2015 08:37

Why promotional branded t-shirts make good pyjamas...

The first thing that comes to mind when we think "promotional give away" is branded t-shirts.

By Mogorosi Mashilo 30 Sep 2015 09:43

Applications open for That Art Fair 2016
Applications open for That Art Fair 2016

Applications have opened for That Art Fair 2016 for artists across Africa and the diaspora for the 'counter cultural event of the season'. Applications and submissions close on 6 November 2015.

28 Sep 2015 12:02

© Andriy Popov – 123RF.com
Product strategy

We've previously covered how to calculate budgets, the various research techniques and how basic research is conducted. So far, so good...

By Chris Brewer 28 Sep 2015 12:00

[Biz Takeouts Podcast] 150: IPRA World Congress 2015
150: IPRA World Congress 2015

On Thursday, 24 September 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Bridget von Holdt (@bridgetpr), Executive Director at Glasshouse Communications to find out more about the IPRA Congress, the importance of leadership and trust and how to measure PR.

28 Sep 2015 11:16