Marketing & Media trends

Yahoo selling internet assets for $4.8bn to Verizon
Yahoo selling internet assets for $4.8bn to Verizon

SAN FRANCISCO: Yahoo agreed to sell its core assets to telecom giant Verizon for $4.8 billion, ending a 20-year run by the internet pioneer as an independent company, the firms announced on Monday.

4 hours ago

Visualising The KeeganB Show
Visualising The KeeganB Show

Keegan Basil, a 24-year-old radio presenter of The KeeganB Show on Hashtag Radio, recently started his own YouTube channel with the same title. Basil aims to use the platform to inform South Africa and the world of the talent that exists in this country, starting off with a focus on entrepreneurship and events.

By Pasqua Heard 6 hours ago

New Protea Hotels campaign showcases the fun in travel planning
New Protea Hotels campaign showcases the fun in travel planning

Protea Hotels by Marriott is launching a series of videos which showcases travel and the excitement that goes with planning it - viewers may even pick up a new travel tip, or two.

6 hours ago

What matters is journalism, wild ideas and crazy people
What matters is journalism, wild ideas and crazy people

Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation.

By Danette Breitenbach 7 hours ago

Business course aimed at getting artists to sell art not sell out
Business course aimed at getting artists to sell art not sell out

The Business Acumen for Artists course run by the UCT Graduate School of Business celebrates ten years of boosting creative entrepreneurs across South Africa.

Issued by UCT Graduate School of Business 7 hours ago

Criselda and Ebegail.
#MandelaMonth: The nation-building power of Feel Good Fashion

Discrimination doesn't make you feel good - denim does. Jet's head of marketing, Jerry Anthonyrajah, explains this tagline is more than mere lip service and why the #JetDenim Denim Doesn't Discriminate campaign is so fitting for SA this #MandelaMonth.

By Leigh Andrews 8 hours ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 8 hours ago

Mandela Day: A mop and sandpaper can change the world
Mandela Day: A mop and sandpaper can change the world

Octagon South Africa giving back on Mandela Day

Issued by Octagon South Africa 8 hours ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

11 hours ago

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 3 days ago

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

3 days ago

Tributes to honour Ruth Golembo
Tributes to honour Ruth Golembo

Communications doyen and former business journalist, Ruth Golembo, passed away suddenly on Thursday, 14 July 2016. She was 54. Her funeral on Sunday, 17 July 2016, at Cape Town's Jewish Cemetery, was well-attended by media, communications professionals and business stalwarts alike.

18 Jul 2016