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Nando's takes a shot at a new TVC
Nando's takes a shot at a new TVC

In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)

29 Aug 2014 16:35

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Analysing creative ideas behind awarded print and outdoor ads
Analysing creative ideas behind awarded print and outdoor ads

The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London.

29 Aug 2014 13:53

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

The "NOW Project 2014" gets a digital plugin - Quirk
The "NOW Project 2014" gets a digital plugin

Ethnographic consumer research agency, "The CIA" (a.k.a. The Consumer Insight Agency) has released their much-anticipated 2014 update to the "NOW Project".

By Scott Gray, Issued by Quirk 29 Aug 2014 12:40

eNCA and eNews Prime Time get a distinct new look - e.tv
eNCA and eNews Prime Time get a distinct new look

On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and eNCA.com introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat TV's vision as a world-class news broadcaster.

Issued by e.tv 29 Aug 2014 12:31

Facebook to host its first ever African Hackathon at Loeries 2014
Facebook to host its first ever African Hackathon at Loeries 2014

As part of Loeries Creative Week Cape Town, Facebook will host its first Creative Shop Hackathon in Africa on Thursday, 18 September. A Hackathon is a workshop where teams collaborate to solve real-world business problems, usually while working against a tight deadline.

Issued by The Loeries 29 Aug 2014 12:10

Andre Steenekamp
Talent management is a vital edge in digital agency world

For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out. What's more, many agencies are also finding it difficult to keep their skills bases up to date with an ever-evolving landscape.

By Andre Steenekamp, Issued by 25AM 29 Aug 2014 11:51

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

Jack Peterson
Local SEO: How to boost your social listening

If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.

By Jack Peterson 28 Aug 2014 07:28

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03

James Hurford
Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you, but if you lack it, they'll feel unable to rely on you.

By James Hurford 26 Aug 2014 06:07

Print circulation data shows disturbing trends
Print circulation data shows disturbing trends

Publishers of newspapers and magazines have been bleeding, and are taking desperate measures to cling on to their share of a shrinking market.

By Linda Ensor 25 Aug 2014 06:29