Marketing & Media trends

Waspa updates code of conduct
Waspa updates code of conduct

The Wireless Application Service Provider of South Africa (Waspa), has updated its code of conduct to be in line with Icasa regulations on premium services.

11 hours ago

Alcohol industry criticises government's 'vague' socioeconomic study
Alcohol industry criticises government's 'vague' socioeconomic study

The South African Liquor Brand Owners Association (Salba) has criticised the government's inadequate socioeconomic impact assessment of the draft Liquor Amendment Bill because of its failure to quantify the effect on jobs and the economy.

By Linda Ensor 1 day ago

Image source:
Fake news, fake research!

About two weeks ago saw the 10th anniversary of the iPhone, marking the mass acceptance of the smartphone. In truth, the technology had already been developed five years earlier. That technology, together with the global roll out of the internet a scant five years previously, have transformed society forever.

By mike broom 1 day ago

2017 Pendoring judges seasoned experts
2017 Pendoring judges seasoned experts

Entries for the 2017 Pendoring Advertising Awards, which promotes and rewards excellence in indigenous language advertising, will once again be judged by the cream of South Africa's creative crop.

Issued by Pendoring 1 day ago

Audi pulls 'sexist' China ad after public outcry
Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

1 day ago

Chat Find app offers freelancers, businesses a mobile shopfront
Chat Find app offers freelancers, businesses a mobile shopfront

Mobile commerce (m-commerce) app, Chat Find, offers businesses and freelancers a mobile shopfront and the ability to process payment and invoice their customers directly. Unlike business promotion on sites such as Facebook, stores and service providers on the app can promote for free, with their posts popping up on the feeds of people within a 24km radius.

2 days ago

Facebook Messenger's golden opportunities for retailers
Facebook Messenger's golden opportunities for retailers

Facebook Messenger offers some exciting options for marketers and, judging by the extensive coverage the product received at F8 back in April, it seems Facebook knows it.

By Megan Hollis 3 days ago

Vega expands its portfolio, adds five new IIE degrees
Vega expands its portfolio, adds five new IIE degrees

Vega has broadened its range of world-class IIE qualifications following its assimilation with its sister brand, The Design School of South Africa (DSSA). Vega's expanded portfolio of IIE qualifications which now includes a new post-graduate degree and a range of exciting undergraduate degrees in the Bachelor of Arts design disciplines.

3 days ago

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things.

By Jessica Tennant 3 days ago

Small Business Expo 2017 focus on creative entrepreneurs
Small Business Expo 2017 focus on creative entrepreneurs

The Creative Business Cup, a global challenge for entrepreneurs working in creative fields, will be staged at the Small Business Expo from Monday, 31 August to Saturday, 2 September at the TicketPro Dome; giving budding creatives an opportunity to pitch their businesses, network with potential partners and investors, and stand a chance of winning a trip to compete in the international Creative Business Cup finals staged by Global Entrepreneurship Network (Gen) in Denmark in November this year.

3 days ago

The new normal
The new normal

My ramblings about ego must be getting really quite curious, but as I do my best to understand the importance of ego in advertising and as long as you all continue to email me with your opinion and thoughts, I'm going to continue to share my findings with you. This is becoming a conversation of agency practice and personal exploration.

By Dale Ferreira 18 Jul 2017

The M&C Saatchi Group SA announces two key digital appointments
The M&C Saatchi Group SA announces two key digital appointments

The M&C Saatchi Group in South Africa has appointed Dallas du Toit as Creative Partner: Digital. His primary task will be to continue to grow a world-class digital capability within the SA Group by partnering with Founding Partner and Executive Creative Director (CPT) Gordon Ray as well as Neo Mashigo, Creative Partner: Group

Issued by M&C Saatchi Abel 18 Jul 2017

Consumers will abandon brands that don't provide a flawless customer experience
Consumers will abandon brands that don't provide a flawless customer experience

Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement.

18 Jul 2017