In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)
29 Aug 2014 16:35
I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.
By Joseph Neusu 29 Aug 2014 14:45
The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London.
29 Aug 2014 13:53
On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and eNCA.com introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat TV's vision as a world-class news broadcaster.
Issued by e.tv 29 Aug 2014 12:31
As part of Loeries Creative Week Cape Town, Facebook will host its first Creative Shop Hackathon in Africa on Thursday, 18 September. A Hackathon is a workshop where teams collaborate to solve real-world business problems, usually while working against a tight deadline.
Issued by The Loeries 29 Aug 2014 12:10
For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out. What's more, many agencies are also finding it difficult to keep their skills bases up to date with an ever-evolving landscape.
Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.
Issued by Millward Brown 28 Aug 2014 09:15
If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.
By Jack Peterson 28 Aug 2014 07:28
Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.
By Andrea Mitchell 26 Aug 2014 08:03