Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.
25 Jul 2014 14:56
Associated Media Publishing has just announced that the South African edition of O, The Oprah Magazine will publish its final issue in September 2014.
25 Jul 2014 11:04
On a recent visit here, The Guardian editor Alan Rusbridger spoke of the concept of "open journalism", which his newspaper has adopted as part of its - so far highly successful - bid to become a leading global brand. The paper now has a digital audience about 15 times the size of its traditional print one.
By Anton Harber 25 Jul 2014 06:25
South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47
Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30
Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.
By Matthew Arnold 22 Jul 2014 15:01
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.
By Pierre Cassuto 21 Jul 2014 14:12
The SABC has paid about R42m in "thank you" bonuses to its staff and middle managers - in addition to normal bonuses.
By Thabo Mokone 21 Jul 2014 08:03