I was recently asked to coach two young women whose sole job was to prepare their company's annual general report. That was all they did. They spent an entire year preparing this epic tome that of course no one would ever read. At least, not in its entirety.
By Marion Scher 3 Sep 2014 05:52
"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on 21 August in Sandton, Johannesburg.
Issued by TLC Marketing Worldwide 2 Sep 2014 15:06
The Loeries Adams & Adams Student Portfolio Day is integrated with the Loeries expo and registration at the Cape Town City Hall on 20 September 2014 from 9am to 2pm, as part of Loeries Creative Week.
2 Sep 2014 10:22
There's a great deal of excitement around digital being the future of TV and it sure has its place in a 360° advertising campaign but globally TV still counts for the largest slice of ad spend and agencies' business models are built around these production margins.
By Adelaide Potgieter 2 Sep 2014 06:58
I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.
By Joseph Neusu 29 Aug 2014 14:45
On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and eNCA.com introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat TV's vision as a world-class news broadcaster.
Issued by e.tv 29 Aug 2014 12:31
The Cape Argus to relaunch in bigger, more user-friendly format along with the launch of its mobile news app.
29 Aug 2014 07:26
Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.
Issued by Millward Brown 28 Aug 2014 09:15
If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.
By Jack Peterson 28 Aug 2014 07:28
NEWSWATCH: In parliament last Tuesday, 26 August, reports BD Live, Communications Minister Faith Muthambi evaded answering opposition MPs' questions on the appointment of SABC COO Hlaudi Motsoeneng, who has been labelled a 'pathetic liar' by the general secretary of the Creative Workers Union of SA, reports IOL.
27 Aug 2014 07:31