Marketing & Media trends

#WomensMonth: The ad industry from a female perspective
#WomensMonth: The ad industry from a female perspective

Over the course of August, Bizcommunity has dedicated much coverage to the experience of women in various industries. Here, we learnt the perspective of Carmen Schaefer, a senior design and art lecturer at Red & Yellow School of Logic and Magic, who plays a role in preparing young creatives for the advertising industry. She covers topics relating to discrimination, obtaining jobs and creating award-winning work. We also interviewed Gabi van Niekerk and Carina Bonse, some of Red & Yellow's most promising students selected for this year's Loerie Student Awards, who are on the cusp of entering the industry.

By Pasqua Heard 10 hours ago

Hey flanked by Gallarelli and Rangaka
#WomensMonth: Hey, Vicki! New deputy MD of Ogilvy CT

Find out more about Ogilvy & Mather Cape Town's "fun to work with" brand custodian-turned-deputy MD, who proved right her parents' early conviction that she can be anything she wants to be.

By Leigh Andrews 11 hours ago

#WomensMonth: Excellence and education the key to success in business
#WomensMonth: Excellence and education the key to success in business

It has been 60 years since the 1956 Women's March to the Union Buildings. Since then much positive change, both politically and in the realm of gender politics, has occurred in South Africa. As a country we have been lauded for our progressive constitution, but women are still underrepresented in leadership positions. A survey released by Grant Thornton in 2016 showed that leadership positions held by women decreased from 27% in 2015 to 26% in 2016.

11 hours ago

Abel and Grace
#BODCT: The power of the Big Idea

One of the most anticipated talks from the first day of Business of Design Cape Town 2016 came near the end of the day from Mike Abel, chief executive partner of M&C Saatchi Abel on the 'power of the idea'. Here's what you missed if you weren't there.

By Leigh Andrews 11 hours ago

Digital gives marketers a sporting chance
Digital gives marketers a sporting chance

It's no secret that sport never sleeps. As Ant Pascoe, general manager of TEAMtalk media noted in his recent opinion piece, somewhere in the world, and at any one time, there is a sporting event happening with vast audiences engaged in the action and conversation. What's great about this is that from a marketer's point of view, we pretty much know when and where our audiences will be focusing their attention.

By Deseré Orrill 11 hours ago

Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive: Google is creating a Chrome virtual reality option, Samsung is showing Rio 2016 in VR and Sky News is building a VR studio and releasing an app along with it. The future is most definitely here. But where to with VR for ad agencies like One Lady and A Tribe who are committed to cause marketing?

By Sheila McGillivray 12 hours ago

#Loeries2016: What BBDO's Grands Prix wins mean for African creativity
#Loeries2016: What BBDO's Grands Prix wins mean for African creativity

Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below.

By Leigh Andrews 13 hours ago

The #BreaktheMould packs
#WomensMonth: Flipping the script on 'gender-specific' toys

With lack of diversity and gender equality strongly in the media spotlight this month, the timing of Y&R Cape Town's #BreakTheMould campaign couldn't have been better.

By Leigh Andrews 13 hours ago

Suzelle at her best...
Five tips brands can learn from Suzelle DIY

Suzelle DIY's YouTube Channel is a local sensation. For those who have not yet discovered this local gem, the channel is a bitesize do-it-yourself web series following the (fictional) life of Somerset West local Suzelle and her best friend Marianne. Despite its comedic appeal, it's also makes a great case study of how to make an engaging and highly watchable YouTube series.

By Meagan Elston 13 hours ago

123RF
The lofty view keeps us grounded in mobile fundamentals

With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture.

By Mike Laws 1 day ago

Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards
Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards

The digital creative agency walked away with seven awards at the Smarties and wrapped up the weekend with two Loeries.

Issued by Gorilla 2 days ago

The Art and The Beat with someone who may seem familiar...
#WomensMonth: SummerTime lets female creativity shine

The lyrics go "Summer time, and the livin' is easy", and that happy, relaxed vibe is exactly what you're left with after chatting to SummerTime strategic design studio's founders, Sandhya Singh and Raksha Mahabeer, who clearly love what they do. Here's why.

By Leigh Andrews 22 Aug 2016

Fox Networks Group announces new Africa executive team
Fox Networks Group announces new Africa executive team

Fox Networks Group Europe and Africa has announced a new executive structure for Fox Networks Group, Africa. Gary Alfonso will join the organisation as general manager with complete strategic and operational responsibility for the sub-Saharan operations of FNG and National Geographic Partners.

22 Aug 2016