Marketing & Media trends

(c) Daniel Ernst -
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits.

By Charles Mburugu 2 minutes ago

(c) eagle2308 -
Ford still can repair its brand in South Africa but it needs to act quickly

There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis.

By Mlenga Jere and Raymond van Niekerk 1 hour ago

Consumers prefer companies that make them feel good about themselves
Consumers prefer companies that make them feel good about themselves

Weber Shandwick has launched a report, ‘The Company behind the Brand II: In Goodness We Trust', a global thought leadership study. A key finding is the degree to which products and services make individuals feel good or healthy, surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins.

2 days ago

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards
Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016. Profit and penetration were among the most important business metrics while buzz and social media were the dominant soft metrics.

2 days ago

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.

By Leigh Crymble 2 days ago

Ster-Kinekor sponsors SAFTAs Young Achiever Award
Ster-Kinekor sponsors SAFTAs Young Achiever Award

Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs).

2 days ago

BusinessLIVE launches digital subscription packages
BusinessLIVE launches digital subscription packages

Today, BusinessLIVE launches its digital subscription packages, BL Premium and BL Premium Plus, providing access to its premium online content. Readers can now access premium, exclusive news and content from Business Day, Financial Mail, Sunday Times Business Times, and Rand Daily Mail, and international news from the Wall Street Journal and FT.com, as well as Morningstar data.

15 Feb 2017

Local creatives lace up in Puma's Run the Streets campaign
Local creatives lace up in Puma's Run the Streets campaign

Puma's Run The Streets campaign gets a local twist with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and Puma's own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear.

15 Feb 2017

Google Maps adds bucket list feature
Google Maps adds bucket list feature

Do you have a bucket list? Have you ever wanted to share your bucket list or favourite spots with out of town guests, but never got around to it? You can create lists of places, share your lists and follow other lists, all without ever leaving the Google Maps app.

15 Feb 2017

Heineken raises awareness on responsible alcohol consumption, road safety
Heineken raises awareness on responsible alcohol consumption, road safety

At the Ubuntu Awards ceremony, held last week in Cape Town, Heineken South Africa, as a lead sponsor, further pledged to raise awareness on responsible alcohol consumption and road safety.

15 Feb 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love.

By Jessica Tennant 15 Feb 2017

Cooking up a new season of Ultimate Braai Master
Cooking up a new season of Ultimate Braai Master

Ultimate Braai Master Season 5 returned to e.tv this past Sunday, 5 February at 4pm. Show host Justin Bonello and executive producer at Cooked in Africa, Peter Gird, share the show's success as well as what we can expect from this season's contestants and celebrity judges Pete Goffe-Wood and Benny Masekwameng.

By Leigh Andrews 14 Feb 2017

#DesignMonth: Net#work BBDO and Sinister Studio create wonder with virtual reality
#DesignMonth: Net#work BBDO and Sinister Studio create wonder with virtual reality

Inspired by the imagination of children, Net#work BBDO and visual effects and animation agency Sinister Studio applied technology to advertising to create a virtual reality (VR) campaign for Mercedes-Benz South Africa showcasing the new Mercedes-Benz Roadster and Cabriolet driving through magical landscapes.

By Pasqua Heard 13 Feb 2017