#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others - RAPT Creative Agency

[James Cloete] James Cloete, group chief creative officer, RAPT Creative Agency, talks marketing trends and what he has learnt from Bill Bernbach, ChatGPT and 25 years in advertising. And Nelly the Elephant. And my mom...

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

[Zetu Damane] Looking forward to 2024, I anticipate the following trends that possess the potential to either make or break brands as we navigate this complex South African reality...

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

[Judith Mugeni] Sponsorships must be fit for purpose and business in 2024, says Judith Mugeni...

#BizTrends2024: Sphelele Mjadu - The rise of data-driven PR, a shift from intuition

[Sphelele Mjadu] In the ever-evolving world of public relations, 2024 marks a significant shift in strategy and approach, as highlighted by the latest trends presented by Defined PR.

#BizTrends2024: Regine le Roux - Why businesses need to prioritise effective communication

[Regine le Roux] Regine le Roux of Reputation Matters says poor ineffective communication has external stakeholders feeling disconnected from organisations...

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

[Graham Deneys] Graham Deneys, chief strategy officer at Dentsu Media Brands, asks what meerkats, rabbits and Phil Collins have in common...

#BizTrends2024: Carla Enslin - Authenticity: How throughlines can guide creatives

[Dr Carla Enslin] Carla Enslin, academic head of the IIE Vega School examines how being true to your ‘throughline’ will align you with being authentic in 2024...

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

[Lebo Madiba] Lebo Madiba, PR Powerhouse MD, says the future of marketing and customer engagement lies in the harmonious marriage of AI and human creativity…

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

[Ged Nooy] Ged Nooy, GM of Field Force provides three trends that stand out in the current informal trade market…

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

[Chelsea Owens] Chelsea Owens, client service director at Incubeta SA, gives four digital marketing trends that will shift the needle in 2024...

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

[Johanna McDowell] Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods...

#BizTrends2024: Gordon Hooper - AI's impact on South African market research

[Gordon Hooper] Gordon Hooper, MD, Bateleur Brand Planning says market research in SA is gearing up for a big change, driven by AI...

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

[Ciaran McKivergan] Ciaran McKivergan, 8909 founder and managing director, says rather than making people lazy, he hopes AI makes people better at their jobs...

#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

[Danette Breitenbach] Future thinker and Flux Trends partner, Bronwyn Williams explains techno-optimism, an optimistic view of the joint trajectory of humanity and technology...

#BizTrends2024: Adam Byars - 2024 in two words: Culture and authenticity

[Adam Byars] Adam Byars, joint CEO and partner at Grid Worldwide says culture and authenticity will build brand meaning in 2024...

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life - RAPT Creative Agency

[Dean Kriel] RAPT Creative strategist, Dean Kriel looks for lightheartedness in 2024…

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

[Karabo Ledwaba] This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar...

#BizTrends2024: Inclusive marketing takes centre stage

[Veronica Moleele] In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024 – inclusive marketing. As the world becomes more interconnected, diverse, and conscious, agencies are recognising the importance of reflecting these values in their strategies...

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

[Musa Kalenga] Musa Kalenga, group CEO, The Brave Group says don’t be scared, be excited as marketing, advertising, and technology intertwine…

#BizTrends2024: Dali Tembo – Culture: redefining the African narrative

[Danette Breitenbach] In this exclusive #BizTrends2023 interview CEO and co-founder of The Culture Foundry Company, Dali Tembo discusses the shifting African narrative...