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SOUTH AFRICA #BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others - RAPT Creative Agency[James Cloete] James Cloete, group chief creative officer, RAPT Creative Agency, talks marketing trends and what he has learnt from Bill Bernbach, ChatGPT and 25 years in advertising. And Nelly the Elephant. And my mom... | |
SOUTH AFRICA #BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024[Zetu Damane] Looking forward to 2024, I anticipate the following trends that possess the potential to either make or break brands as we navigate this complex South African reality... | |
SOUTH AFRICA #BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for businessImage supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni. | |
SOUTH AFRICA #BizTrends2024: Sphelele Mjadu - The rise of data-driven PR, a shift from intuitionSphelele Mjadu is the founder of Defined PR. Source: Supplied. | |
SOUTH AFRICA #BizTrends2024: Regine le Roux - Why businesses need to prioritise effective communication[Regine le Roux] Regine le Roux of Reputation Matters says poor ineffective communication has external stakeholders feeling disconnected from organisations... | |
SOUTH AFRICA #BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied. | |
SOUTH AFRICA #BizTrends2024: Carla Enslin - Authenticity: How throughlines can guide creativesImage supplied. Carla Enslin, academic head of the IIE Vega School examines how being true to your ‘throughline’ will align you with being authentic in 2024 | |
SOUTH AFRICA #BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity[Lebo Madiba] Lebo Madiba, PR Powerhouse MD, says the future of marketing and customer engagement lies in the harmonious marriage of AI and human creativity… | |
SOUTH AFRICA #BizTrends2024: Ged Nooy - 4 trends to unlock the informal market[Ged Nooy] Ged Nooy, GM of Field Force provides three trends that stand out in the current informal trade market… | |
SOUTH AFRICA #BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024[Chelsea Owens] Chelsea Owens, client service director at Incubeta SA, gives four digital marketing trends that will shift the needle in 2024... | |
SOUTH AFRICA #BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methodsImage supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods | |
SOUTH AFRICA #BizTrends2024: Gordon Hooper - AI's impact on South African market research[Gordon Hooper] Gordon Hooper, MD, Bateleur Brand Planning says market research in SA is gearing up for a big change, driven by AI... | |
SOUTH AFRICA #BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunitiesImage supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry | |
SOUTH AFRICA #BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines[Danette Breitenbach] Future thinker and Flux Trends partner, Bronwyn Williams explains techno-optimism, an optimistic view of the joint trajectory of humanity and technology... | |
SOUTH AFRICA #BizTrends2024: Adam Byars - 2024 in two words: Culture and authenticityImage supplied. Adam Byars, Joint CEO and Partner at Grid Worldwide says culture and authenticity will build brand meaning in 2024 | |
SOUTH AFRICA #BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life - RAPT Creative Agency[Dean Kriel] RAPT Creative strategist, Dean Kriel looks for lightheartedness in 2024… | |
SOUTH AFRICA #BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold[Karabo Ledwaba] This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar... | |
SOUTH AFRICA #BizTrends2024: Inclusive marketing takes centre stageVeronica Moleele is the CEO of Penquin. Source: Supplied. | |
SOUTH AFRICA #BizTrends2024: Musa Kalenga's five “techolutions” for 2024Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine | |
SOUTH AFRICA #BizTrends2024: Dali Tembo – Culture: redefining the African narrative[Danette Breitenbach] In this exclusive #BizTrends2023 interview CEO and co-founder of The Culture Foundry Company, Dali Tembo discusses the shifting African narrative... |