Promotions & Activations industry news in South Africa

#NewCampaign: SweepSouth gives back Friday

[Jessica Tennant] Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works...

Posted 6 years ago | Like

#WomensMonth: Mando's women do promotional risk management for SA

How promotions work - source: OgilvyAction

[Leigh Andrews] The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions...

Posted 7 years ago | Like

Lipton launches world's first raining dancefloor

[Amahle Madlala] Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

Posted 7 years ago | Like

Better and better

[Clive Evans] Late last year I was full of praise for what Pick n Pay were doing to both attract and retain customers with their Smart Shopper loyalty program and their Stickeez promotion...

Posted 8 years ago | Like

Consumer brand activations help you develop a positive perception of your brand - Tradeway

[Michelle Storey] Take a moment to think about the top brands that you consume and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article...

Posted 8 years ago | Like

Why should a brand invest in experiential marketing? - Tradeway

[Michelle Storey] The average consumer is exposed to thousands of marketing messages each week from digital sources, whether from their newsfeeds on various social media platforms or paid advertising on websites...

Posted 8 years ago | Like

Five effective digital couponing tips

Image via 123RF

[Charles Mburugu] Couponing has always been a very powerful tool for increasing sales and attracting new customers. A closer look into many companies' sales strategies substantiates the effectiveness of this old method...

Posted 8 years ago | Like

On special... yeah right!

[Rolf Akermann] When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

Posted 8 years ago | Like

Why promotional branded t-shirts make good pyjamas...

[Mogorosi Mashilo] The first thing that comes to mind when we think "promotional give away" is branded t-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it...

Posted 8 years ago | Like (2)