Vodacom launches dance competition

Any aspiring celebrities can video record their own version of the “Single Ladies” dance sequence and post their entry on the Vodacom Fame website, or on the mobisite. The public will vote for their favourite video clip on the website, either from a PC, MAC or WAP-enabled cellphone. Right from the start the entrants will be building up a real fan base. In addition to all the attention, the winner's video clip will feature in the final Vodacom Fame advertisement in September, and walk away with a great cash prize of R300 000 and a Samsung cellphone.

“We wanted to add an element of fun to our latest brand campaign, “says Enzo Scarcella, Vodacom South Africa's managing executive for marketing.

“We really want to engage with people in an interactive way and invite all South Africans to participate and contribute to our new Vodacom Fame brand campaign.”

Eight-week campaign

The competition will run for eight weeks: it kicked off on 8 July and will close on 31 August 2009. The first runner-up will receive R50 000 and the second runner-up R20 000. Each week the video with the most votes will win R10 000, and each week a randomly selected voter will win R5000. All the winners will also each receive a Samsung cellphone.

“We've set aside R500 000, up for grabs to the winning radio station that enters the best dance video, as voted by the people, which they can donate to five charities that are close to their hearts”, said Scarcella.

Fans of East Coast Radio, Kaya FM, Algoa FM, Gagasi FM, Good Hope FM, Heart FM, YFM, Metro FM, O FM, 5 FM and Jacaranda FM can vote for their favourite stations' dance video on www.vodacomfame.co.za.

For more information on Vodacom Fame, go to www.vodacomfame.co.za or the mobisite, m.vodacomfame.co.za.