 | [Chene Cundill] It has now dawned on ad agencies, their clients and the marketing industry that people (potential customers/consumers) are more likely to respond to information and offers that are relevant to them and their specific interests and are communicated through the channels with which they are comfortable. It's the power of one-on-one communication. |
 | [Nick Altini] The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the draft Protection of Personal Information (PPI) law. |
 |  [Lyn Davis] Communicating has become much easier since the days when messages were written, sealed inside a dirty old bottle and flung into the sea. The writer in desperate hope that someone, somewhere, would find it and read it. Today, marketers and advertisers have no need of SOS communication tactics as there's a varied, constantly evolving media landscape on tap.
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 | [Jason Stewart] Many businesspeople realise that, from a marketing perspective, word of mouth (WOM) is the most influential force with respect to how your consumers view your brand, especially regarding the decision of whether to purchase or not. But what's less known is how to stimulate WOM for your brand - and that's the focus of this article. |
 | [Herman Manson: @marklives] South Africa has various pieces of legislation in place supposedly protecting consumers from unsolicited commercial communication. Unfortunately, they seem to be worth little as they are often vague, lack enforcement mechanisms readily accessible to the public or still lack the implementation systems and tools envisioned by the legislation to protect them. |
 | [Direct Marketing] One of the Global trend which is marked as an area of opportunity is Internet shopping. Follow this link
http://Xolani_78.theinternetmarketingfuture.com/ |
 | Hi Kevin
Have a look at: https://www.trustfabric.com/connect/ |
 | great idea, i think WASPA has something similar for SMS. what would be cool is if a pvt individual could enter his email addy and see all the bulk email lists he was on and delete those he didn't want. the requirement would be for people to register the bulk email lists with a central regulator. unfrotunate thing is that unlike WASPA there isn't a central regulator .... or could the DMASA be appointed? |
| See the recent ITWeb poll:
http://www.itweb.co.za/index.php?option=com_content&view=article&id=45812%3Admasa-accused-of-faking-poll |
 | |
 | [Issa Sikiti da Silva: @sikitimedia] Direct mail is not dead and is not on life support, DMA CEO Brian Mdluli said on Thursday, 30 June 2011, amid fears that direct marketing - a lucrative industry with R15 billion spend (2009 figures) - is feeling the pinch as the CPA starts to 'reclaim its territory'. Mdluli was a panellist at the Journal marketing debate, hosted by Future Group in association with Absa and Sappi. |
 |  [Mike Silver] When Christian Bale donned his plastic body suit to fight Gotham City's evil-doers, he was near invincible in his vigilantism crusade. In an environment fraught with corruption, inefficiency and lack of service delivery, Batman's approach was really a last resort for a desperate city in search of freedom.
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 | [Rafi Leigh] Real-life business experience appears to be sending the marketing industry an unmistakable message - the trend to experiential marketing and in-store theatre is not simply a short-term response to recessionary trading conditions. It's the new reality. |
| Hi ANON07
The US do not contact registry does not require an ID number... it can be done.
TrustFabric is not just an opt-out service and it's a global offering - not SA only.
Read about VRM here:
http://en.wikipedia.org/wiki/Vendor_Relationship_Management |
 | [Rose Setshoge] The two-day annual Gugulethu Wine Festival happened for the first time last weekend, with the objective being to tap into black consumers in Cape Town. The overall occasion was impressive but there is definitely potential to grow. Organisers and exhibitors have a few more lessons to learn, if this festival is to stay worthwhile in coming years. |
 | [Abey Mokgwatsane] Having read my blogs, you’ll know that this is my favourite topic. We need leadership to help us through this defining time of our generation – the world’s people are going through a process of re-evaluation of who they are, what they stand for, and where they are going. |
 | I'd recommend UNISA's 6 month Portuguese course. Perfect for very busy people! |
| [Abey Mokgwatsane] So here I am on my way back from Brazil... What an eye opener. Travel should be mandatory for everyone. (Hey, how many places outside of South Africa do you think Julius Malema has been to?) |
 | There still are a few respectable men out their but majority are the bad type you can't take home to mama.Gone are the days when women had to bow down to men for whatever reason. Now it's all about men respecting women for who they have become and women doing the exact same to men. With that we can all exist in harmony, even career women can get their match then everyone will be happy. I wanna be a very successful lady but also be a mama and wifey to a lovely man, but where will i find this fine young man if all men want to play games and walk to the next, i'll wait! |
| [Abey Mokgwatsane] There is something about being on a plane that inspires me to write my blogs. I’m en-route to Brazil – I’m part of a delegation organised by South African Tourism, on invitation by Brazil Tourism, to share learnings gained from the 2010 FIFA World Cup with our Brazilian counterparts. However, I’ve written enough about soccer-related stuff recently. I want to talk about Tea Parties. |
Angola
Botswana
Malawi
Mozambique
Namibia
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
