How 2 African creatives won at Cannes Lions through trust and collaborationSteve Babaeko, Tsiletso Rangaka and Andrea Quaye on the stage. Source: Karabo Ledwaba. | |
Huletts Sugar celebrates South Africa's Culture of Kindness - Gorilla[Jordan Wallace] This Heritage Month, Huletts is celebrating small acts of kindness that weave together to form the shared Culture of Kindness that gives our nation hope... | |
Spekko Rice ignites consumers' curiosity with the #7Days7Ways campaign - Wine & Roses[Kobie Richards] In a lightning bolt campaign, set to shake up consumer perceptions, Spekko Rice recently launched 7Days7Ways on social media... | |
MTN’s ‘unlimited’ offer hits a limit: ARB calls for transparencySource: www.unsplash.com | |
TotalEnergies SA ad ruled 'misleading' by ARBSource: www.unsplash.com | |
Appeal dismissed: Woolworths' rBST-Free milk advertising deemed compliantSource: www.unsplash.com | |
#BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom greatImage supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything | |
We buy Cars ad not derogatory to Afrikaans community, ARB rulesThe ad has been ruled as not discriminatory. Source: YouTube. | |
ARB rules that Always XXL ad can educate boys and girlsThe complainant said the ad was inappropriate. Source: YouTube. | |
The building blocks of great brandsSource: © 123rf 123rf Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands | |
Fair Cape Dairies advertising complaint dismissed by ARBThe case was dismissed by the ARB. | |
Second Discovery advert ruled misleading by ARBSource: © Bizcommunity Bizcommunity The Advertising Regulatory Board (ARB) has ruled that Discovery has to remove or amend an advertisement for the second time in the space of less than a month | |
SAB's Corona Cero the first alcohol-free beer for the OlympicsThe beer was launched in the outdoors. Source: Supplied. | |
Advertising Appeals Committee clears Netflorist's Valentines Day ad of sexism[Karabo Ledwaba] The Advertising Regulatory Board's (ARB) Advertising Appeals Committee (AAC) has upheld the original decision dismissing a complaint against a controversial Netflorist advertisement... | |
From Provocative to Evocative: Why an emotional response to advertising is essential for brandsSource: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands | |
Africa's creative future: Leading the world through innovation and collaboration - Dentsu[Dawn Rowlands] In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries - from media and data to advertising... | |
Cultivating creativity through strong client-agency trustSource: © 123rf 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails | |
ARB orders Nutriwomen to change Dermacare packagingThe ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding. | |
ARB rules in favour of Woolworths in rBST-free milk ad disputeSource: www.unsplash.com | |
Netflix reaches 40m users for ad supported planCameron Diaz is coming out of retirement and teaming with Jamie Foxx on a new action comedy, Back In Action. Source: Netflix. |