[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops.
[Tamlyn McPherson] In part 1 of this series, we looked at how to conceptualise a successful idea that leads to a successful solution. In this article I will touch on some of my previous points, and also explore how basing an idea on insight can make all the difference.
[Linda Gibson] In order to stay abreast of developments in the fast-paced media landscape, traditional print advertisers are investigating the best ways to offer a well thought out combination of print and digital offerings.
[Bhekisisa Mncube] Health Minister Aaron Motsoaledi has urged society to support him in his bid to stop the advertising of alcoholic beverages. He announced that draft legislation to provide a total ban is to be presented to Parliament this month.
[Ann Nurock] In part 1 of this two-part series, I wrote about why trust is so important in business today and how it has declined across the world. Here, in part 2, I will share why people and brands have to become more trusted in order to succeed in business today.
[Ann Nurock] Trust is not some illusive, intangible concept. This is what I have found to be very enlightening, from both research I have conducted and from having worked with some of the biggest African and global brands.
[Colin Ramparsadh] I had already written this column prior to seeing the Sunday Times this morning but decided to change it as I felt compelled to disagree with it. (video)
[Chris Charter] Consumers have been encouraged by the acting Consumer Commissioner to "seek redress" under the Consumer Protection Act (CPA) concerning the content of their meat products but consumers looking for a payday will be most likely be disappointed.
[Colin Ramparsadh] So how's your old geyser... the one in the roof, that is - and do you reckon you can make a difference?
[Chris James] The short answer? Because there are a lot of bad marketers and advertisers out there.
[Sanele Mgaga] Most advertising works subliminally. In fact, I could push it to an extreme and say that all advertising works unconsciously...
[Colin Ramparsadh] Bland can mean many things... Tasteless, mild, ordinary, boring and in some cases enough is enough and I can't take this anymore (video).
[Tamlyn McPherson] We are lucky to be in an industry that brings with it exciting new developments on a daily basis and, let's face it, moves faster than Superman on a speed binge.
[Nicolle Harding] Working through a list of thousands of individual sites to evaluate their content and context for a good match to a brand could be time-consuming and counter-productive. Blind advertising can be an elegant solution.
[Jessica Lupton] I am not entirely sure why this particular issue frustrates me so much. As a person who runs their business off social media platforms I am now subjected to puerile statues such as of "Don't tag me in an event I am not part of" and "Facebook is not free advertising". The thing is Facebook is free advertising. That's the essence of it.
[Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km.
[Virginia Hollis] USING RESEARCH BETTER: The industry is sitting on a vast source of consumer, media and product data, but many people are not even coming close to tapping it fully. The SAARF databases are not used to their full potential, giving only a taste of what could be done with them - with the right knowledge and a little time.
[Gail Schimmel] I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.