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In-the-moment-marketing: The lucrative hunting grounds for hoteliers

Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...

By Joseph Neusu 19 Jan 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

#BizTrends2018: Travel influence - inspiring authentic and conscious travel in 2018
#BizTrends2018: Travel influence - inspiring authentic and conscious travel in 2018

Travel bloggers and influencers have become responsible for providing authentic travel experience to their readers, from destination travel best practices to providing insight into enhancing travel adventures...

By Dawn Jorgensen 16 Jan 2018

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 15 Jan 2018

#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground

YouKnow Digital, in partnership with consumer insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings...

By Kelvin Jonck 12 Jan 2018

Andy Hedley, GM Southern Africa, Amadeus
#BizTrends2018: Airlines in the digital realm - putting data in the driving seat

Airlines have never had such access to the brains and feelings of their customers as they do today. By leveraging this data, airlines will be able to start experimenting with creative and fun new tools...

By Andy Hedley 10 Jan 2018

Marketing Minor: Making every guest feel like part of the family
Marketing Minor: Making every guest feel like part of the family

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what it takes to market Minor Hotels...

By Cari Coetzee 8 Dec 2017

#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites
#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites...

By Cari Coetzee 30 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...

By Robin Fredericks 28 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

Chris Lehane, head of global policy and public affairs for Airbnb © .
Airbnb in Africa for the long haul

Airbnb's Chris Lehane elaborates on how Airbnb plans to expand into Africa, comments on some of the travel and tourism trends coming up and explains how a global brand such as Airbnb remains relevant, resilient and innovative...

By Juanita Pienaar 1 Nov 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Airport lounges: golden territory for marketing your brand
Airport lounges: golden territory for marketing your brand

Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers...

By Greg Kilfoil 9 Oct 2017

Olumara Camp (Image Supplied)
Exploring Kenya's Masai Mara through the eyes of a hotelier

Kenya boasts of diverse destinations that remain major attractions for tourists from across the world. From the classic wildlife safaris

By Josephine Wawira 14 Sep 2017

Enver Duminy, CEO, Cape Town Tourism
Cape Town Tourism one of the top 25 tourism websites in the world

The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...

By Enver Duminy 22 Aug 2017

Three key learnings from the Stellenbosch Business Tourism Indaba
Three key learnings from the Stellenbosch Business Tourism Indaba

Hosted by Stellenbosch 360 and in partnership with Wesgro and the South African National Convention Bureau, the first ever Business Tourism Indaba was held at Hofmeyer Hall in Stellenbosch...

By Ruth Cooper 19 Jun 2017

The #REDexperiment: Bringing art to life
The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town...

By Robin Fredericks 6 Jun 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba
#Indaba2017: Indaba rebranded to Africa's Travel Indaba

The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent...

By Danette Breitenbach 18 May 2017

#WTMA17: VR, the future of travel marketing
#WTMA17: VR, the future of travel marketing

We chat to Kelly Jackson, GM of Contiki SA, about using VR technology to give travellers a taste of what they could experience in real life...

By Cari Coetzee 10 May 2017

#WTMA17: Euromonitor shares key tourism trends in Africa
#WTMA17: Euromonitor shares key tourism trends in Africa

Speaking at WTM Africa 2017, Christy Tawii, research analyst at Euromonitor International explored some of the key trends influencing and driving growth in the African tourism industry...

By Cari Coetzee 9 May 2017

Hein Kaiser, fastjet GM Marketing and Communications
Hein Kaiser plans to keep it simple and authentic for fastjet brand

"The right product, the right price, at the right time. In short, delivering a compelling value proposition. Cultural and language nuances aside, this is a fundamental truth across all consumer groups."

By Cari Coetzee 9 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool...

By Robin Fredericks 5 May 2017

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