Tourism Trends 2018

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What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.

20 hours ago

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 1 day ago

#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground

YouKnow Digital, in partnership with consumer insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings...

By Cari Coetzee 12 Jan 2018

Andy Hedley, GM Southern Africa, Amadeus
#BizTrends2018: Airlines in the digital realm - putting data in the driving seat

Airlines have never had such access to the brains and feelings of their customers as they do today. By leveraging this data, airlines will be able to start experimenting with creative and fun new tools...

By Andy Hedley 10 Jan 2018

Tourism marketing trends to tap into in 2018
Tourism marketing trends to tap into in 2018

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success...

By Christa Badenhorst 9 Jan 2018

#MeTourism: The hidden costs of selfie tourism
#MeTourism: The hidden costs of selfie tourism

Research shows that it is not age, but the dark triad of personality traits - narcissism, Machiavellianism and psychopathy that push people to pursue selfie glory regardless of the result...

By Marianna Sigala 5 Jan 2018

Championing the passenger and Xceeding Xpectations
Championing the passenger and Xceeding Xpectations

Between now and 11 January 2018 Eagle Liner and Intercity Xpress will be gifting every passenger who purchases a bus ticket on either bus liner with a cool reward...

Issued by TLC Marketing Worldwide 13 Dec 2017

Stellenbosch celebrates a year of wine, food and tourism success
Stellenbosch celebrates a year of wine, food and tourism success

Thanks to a consistent string of local and international awards for wines and winemakers of the region, recognition of its food offering and destination marketing magic, Stellenbosch will again be on display as...

13 Dec 2017

National Tourism Sector Strategy 2016 - 2026 approved
National Tourism Sector Strategy 2016 - 2026 approved

The National Tourism Sector Strategy 2016 - 2026 - a sector-wide 10-year strategy aimed at increasing tourism's direct contribution to the economy, job creation and national development objectives - has been approved...

12 Dec 2017

Marketing Minor: Making every guest feel like part of the family
Marketing Minor: Making every guest feel like part of the family

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what it takes to market Minor Hotels...

By Cari Coetzee 8 Dec 2017

#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites
#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites...

By Cari Coetzee 30 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...

By Robin Fredericks 28 Nov 2017

Images Supplied
#BigConnect: Influencers and travel brands connect to take travel and destination marketing to the next level

The first-ever Big Connect recently took place in Cape Town and saw South African travel companies and influencers come together to discuss how travel marketing can be enhanced through working with influencers...

24 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

Club Med awarded resort Brand of the Year
Club Med awarded resort Brand of the Year

Club Med has received the Brand of the Year Award in the Resorts category, for the second time, in the World Branding Awards...

9 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

How to Adventure (Image Supplied)
New Discovery Channel SA series will show that anyone can adventure

In How to Adventure, South African explorer and adventurer, Riaan Manser will take several ordinary South Africans out of their comfort zone, travelling the length and breadth of SA on extraordinary adventures...

6 Nov 2017

Photo: Rudolph de Girardier. Source: Google Photos.
Google Street View, Drive South Africa collab captures all of SA wilderness in 360°

"For the first time, travellers and wildlife lovers from across the globe can explore the full spectrum of South Africa's diverse wilderness areas on Google Maps and Street View."

3 Nov 2017

Chris Lehane, head of global policy and public affairs for Airbnb © .
Airbnb in Africa for the long haul

Airbnb's Chris Lehane elaborates on how Airbnb plans to expand into Africa, comments on some of the travel and tourism trends coming up and explains how a global brand such as Airbnb remains relevant, resilient and innovative...

By Juanita Pienaar 1 Nov 2017

Innovative campaigns, initiatives make for Cape Town Tourism success story
Innovative campaigns, initiatives make for Cape Town Tourism success story

According to Cape Tourism's Annual General Meeting report, many successful activities have taken place over the past financial year...

31 Oct 2017

South African Tourism targets Nordic region with inaugural roadshow
South African Tourism targets Nordic region with inaugural roadshow

Contributing over 60,000 arrivals to SA between January and July this year, the Nordic region - Sweden, Denmark, Finland and Norway - has grown in terms of the value and volume it presents...

24 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Airport lounges: golden territory for marketing your brand
Airport lounges: golden territory for marketing your brand

Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers...

By Greg Kilfoil 9 Oct 2017

Pacific's Niue creates huge marine sanctuary
Pacific's Niue creates huge marine sanctuary

The tiny Pacific island nation of Niue on Friday, 6 October, announced the creation of a huge marine sanctuary, saying it wanted to stop overfishing and preserve the environment for future generations...

9 Oct 2017

#NewCampaign: Club Med's ambition for snow highlighted in new brand video
#NewCampaign: Club Med's ambition for snow highlighted in new brand video

Club Med Southern Africa has launched the second part of its Brand Playground campaign by releasing its snow manifesto brand video and a series of snow signatures...

28 Sep 2017

Image Source: Marriott International
Four Points' Best Brews trail makes stop in Nairobi for a taste of its craft beer culture

“Four Points has a love for locally crafted beers, which is why we partnered with The Big Five Breweries to sample a taste of what Nairobi has to offer."

26 Sep 2017

Image Source: , Marie-Lais Emond
Tourism and travel trade joins GP Lifestyle Tourism Street Party to celebrate Gauteng

The first GP Lifestyle Tourism Street Party will be taking place this month in Gauteng, which will see the travel and tourism trade party throughout the day and into the night at the regenerated 1 Fox Street warehouse...

21 Sep 2017

Esther Mahlangu cuts the ribbon to officially open the mural to the public
SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of NYC, SA Tourism's aims to encourage New Yorkers and visitors to the city to travel to SA...

18 Sep 2017

Olumara Camp (Image Supplied)
Exploring Kenya's Masai Mara through the eyes of a hotelier

Kenya boasts of diverse destinations that remain major attractions for tourists from across the world. From the classic wildlife safaris

By Josephine Wawira 14 Sep 2017

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