R2A cycle challenge promoting awareness to help SA, Africa youth
R2A cycle challenge promoting awareness to help SA, Africa youth

Marriott International's Road to Awareness cycle challenge is a bid to raise awareness on the importance of encouraging a culture of sport in South Africa as a means to break socio-economic barriers among the youth...

29 Jun 2018

Love Cape Town, love Mitchells Plain: Cape Town Tourism releases new neighbourhoods video
Love Cape Town, love Mitchells Plain: Cape Town Tourism releases new neighbourhoods video

Cape Town Tourism has released the latest in their "Love Cape Town Neighbourhoods" video series focusing on the Mitchells Plain neighbourhood.

18 May 2018

Joint marketing campaign to bring #WaterWiseTourism to the world
Joint marketing campaign to bring #WaterWiseTourism to the world

Efforts by the government, citizens and tourism industry have emerged as best practice for sustainable water management and promoting "water-wise tourism" in the face of climate change...

11 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 24 Apr 2018

#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

By Robin Fredericks 24 Apr 2018

Image Source: WTM Africa
#WTMA18: A wrap on three days of travel trade success

With travel trade from all over the world in attendance, a 6% increase in pre-scheduled appointments and marked growth in exhibitors, WTM Africa 2018 closed its doors to its most successful exhibition to date...

23 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

This is your country: SA Tourism promotes local travel with inspiring TV ad
This is your country: SA Tourism promotes local travel with inspiring TV ad

As part of the Shotleft initiative that promotes a culture of local holiday travel, South African Tourism is inspiring South Africans to travel their own county with its new This is your country brand campaign. Produced by Ola! Films, the TVC brief from FCB Johannesburg looked to market travel for black people to traverse South Africa the way they would like to, enjoying activities with their friends and exploring places they wouldn't ordinarily feel comfortable to. Ola! Films director Olivia Leitch said that they were able to shoot in five of the nine provinces over ten days, coupled with vast distances and long hours spent on the road. From the Union Building in Pretoria to Krugersdorp, the team filmed quad biking, zip lining, bungee jumping, cave diving, sandboarding, game driving and skydiving to demonstrate the wealth of tourism activities on offer locally.

17 Apr 2018

Image Supplied
Developing next-gen hospitality solutions

A group of hoteliers and hospitality consultants decided to create a system of standards that worked together and had new functionality that would be adopted by the industry - 'next-generation solutions', they call it...

16 Apr 2018

Three reasons BYOD dominates in tourism
Three reasons BYOD dominates in tourism

'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...

By Wynand Smit 12 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Asilia's southern Tanzania experiences now in VR
Asilia's southern Tanzania experiences now in VR

Asilia Africa has introduced virtual reality videos of their experiences in southern Tanzania, showcasing the beauty and breadth of Tanzania's largest but little-known safari areas: Ruaha National Park and the Selous Game Reserve...

27 Mar 2018

Sea Monster animation adds to Cape Town's sustainable tourism toolkit
Sea Monster animation adds to Cape Town's sustainable tourism toolkit

South African animation company Sea Monster Entertainment donated a series of videos that showcase sustainable tourism in practice, highlighting how locals and visitors can engage with their spaces in beneficial ways...

20 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers
IFEC product standpoints for African airlines, tech-savvy passengers and content producers

As the exciting IFEC revolution takes shape, African airlines must comply by providing their tech-savvy passengers unrivalled customer experience onboard and African content producers a golden opportunity to tell the African story 35,000 feet in the air...

By Kevin Odhiambo Opiyo 19 Mar 2018

Mastering experiential marketing with Studio H
Mastering experiential marketing with Studio H

We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...

By Ruth Cooper 16 Mar 2018

SA woos 85 Nordic tour operators
SA woos 85 Nordic tour operators

The #NordicMeetSouthAfrica2018 initiative saw 85 Nordic tour operators embark on a seven-day trip showcasing the highlights of South Africa's different provinces and exposing them to local SMME experiences and top-notch hospitality...

15 Mar 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

SA hosts mega Australasian familiarisation trip
SA hosts mega Australasian familiarisation trip

South African Tourism is currently hosting 52 travel agents from the Australasian region to familiarise themselves with all nine South African provinces...

13 Mar 2018

Film tourism profitable to cultural, creative economy
Film tourism profitable to cultural, creative economy

With film contributing R5.4bn to the GDP and providing 25,000 full-time equivalent jobs, film tourism can become a lucrative part of the creative industries and can play an important role in advancing other creative sectors.

12 Mar 2018

Image Supplied
Emirates goes behind the scenes for International Women's Day

The video shows Emirates' female employees carrying out all key activities for the operation of flight EK 225 from Dubai to San Francisco. A team of over 75 women from more than 25 nationalities worked on the flight...

9 Mar 2018

How to tap into the power of youth travel
How to tap into the power of youth travel

While growth in youth travel globally seems a sure thing, a critical factor remains for attracting more millennial and Gen Z travellers - and it's not avocado toast or free Wi-Fi...

8 Mar 2018

Corporate Traveller unveils fresh new identity, evolved brand
Corporate Traveller unveils fresh new identity, evolved brand

"The market in South Africa has evolved and grown up and so have we. Our new imagery and logo reflect our values and brand essence..."

7 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town
Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

"The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners."

6 Mar 2018

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans
The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Some may have cringed at the ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 20 Feb 2018

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New app a digital gateway to Abu Dhabi heritage

The Department of Culture and Tourism Abu Dhabi is set to launch a 'one-stop' digital information platform initiave on cultural experiences in the emirate of Abu Dhabi on 27 February 2018...

14 Feb 2018

Cape Town, New York kicks off with tourism co-marketing campaign
Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

Strand Hotel Swakopmund
Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism
Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism

By invitation from the Tanzania Tourist Board, Radio2000 will tour the country from 4-11 February 2018 to create content around the annual Sauti Za Busara Music Festival and tourism in Tanzania...

2 Feb 2018

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