[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Rod Baker] NEWSWATCH: Glitches in the voting on the POIB included a vote being recorded for a former MP who hasn't actually been in Parliament for a while, and a few who also weren't even there for the vote, reports Times Live.
30 Apr 2013 07:48
[Ingrid Louw] The latest figures from the South African Audience Research Foundation (SAARF) show that daily and weekly newspapers account for 49% of local media consumption, making them still the most preferred source of news and information in the country.
29 Apr 2013 10:14
[Rod Baker] NEWSWATCH: As expected, MPs have adopted the Protection of State Information Bill report, reports Mail & Guardian, and in BD Live, Allister Sparks recounts how the late Mervyn Rees helped change the course of SA history - by doing exactly what many critics of the POIB believe the bill is designed to stamp out.
24 Apr 2013 06:41
[Marion Scher] If I had a rand for every time I've heard this I'd be rich - which says a lot for what us freelancers get paid I guess...
19 Apr 2013 14:22
[Anton Harber] Who would have thought the Mail & Guardian would be the most stable player in the South African newspaper market?
18 Apr 2013 14:17
[Chemory Gunko] With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.
17 Apr 2013 07:46
[Rod Baker] NEWSWATCH: It has come to light that police confiscated the cellphones of 45 officials for images taken after Oscar Pistorius' arrest, reports The Citizen.
16 Apr 2013 10:24
[Harry Herber] Sometimes you're amazed at how little you know. I'm not talking about the 702 'Brain of Johannesburg' competition, where the questions are aimed at anyone with a double digit IQ. I'm talking about the media industry.
15 Apr 2013 14:10
[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
13 Apr 2013 06:31
[Jess Mouneimne] Mommy Bloggers, as we are called, is a rapidly growing industry of women - who have children - and are able to not only share our parenting experience with our readers, but also give valued feedback on brands and products to our following.
11 Apr 2013 17:06
[James Hurford] Since The Consumer Protection Act (CPA) came into full effect in April 2011, it's now against the law to use difficult-to-understand language in financial and legal documents.
18 Mar 2013 08:25
[Johann M. Smith] Last year, Bizcommunity interviewed editor-in-chief Miles Keylock on the exciting
launch of Rolling Stone SA. Some questions remained unanswered and others have only come to the fore very recently. The debate regarding the ongoing success of RS SA remains a nail-biting affair - the opinions are as clouded as the future of print media remains a hotly contested debate.
13 Mar 2013 11:13
[Terry Levin] Stuck away at the far end of Africa, Design Indaba provides some much-needed perspective on our craft. Nothing replenishes a jaded inspiration better than an annual shot of pure cultural energy from New York's design elite.
4 Mar 2013 08:37
[Samantha Wright] It'll likely upset a host of marketing folk who feel like they've discovered the next big thing, but let's be honest, content marketing isn't anything new.
26 Feb 2013 06:00
[Rod Baker] NEWSWATCH: The press ombudsman has ordered Drum to apologise to Top Billing's Bonang Matheba for publishing medical records that it said were hers, reports Mail & Guardian.
19 Feb 2013 07:45
[Harry Herber] Here I am going to highlight some certainties for the media industry in 2013 - and I am ready to bet my house on them.
19 Feb 2013 06:08
[Veli Dlamini] This article is an extension of my previous article titled
"Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that
social media marketing is a means to an end; it's not the end itself.
15 Feb 2013 10:16
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
30 Jan 2013 10:44
[Harry Herber] The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
28 Jan 2013 12:55
[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
25 Jan 2013 12:59
[Melody Maker] For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms.
25 Jan 2013 04:05
[Gail Schimmel] So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
24 Jan 2013 12:05
[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013.
23 Jan 2013 12:48
[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
22 Jan 2013 09:55
[Rod Baker] NEWSWATCH: 2012 saw news around Marikana, Zumaville, Julius Malema and the school textbook crisis, but the National Press Club decided rhino in South Africa was the 2012 Newsmaker of The Year - and that led to some strident criticism, reports
Times Live.
21 Jan 2013 06:06
[Ilse du Plessis] LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.
16 Jan 2013 06:29