Profile

Josephine Buys is CEO of the IAB South Africa.
#BizTrends2018: The Platform Economy

The Fourth Industrial Revolution (4IR) is ushering in technologies that can enable us, the South African digital industry, to change the course of history...

By Josephine Buys 8 Jan 2018

Digital's future lies in the fingertips of its customers

The 2016 IAB MIXX brought together marketers, advertising executives, publishers, and ad technologists to discuss digital advertising's new world order...

By Josephine Buys, Issued by IAB South Africa 19 Oct 2016

Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Celebrating women at the Loeries

There was a strong line-up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award-winners...

By Josephine Buys, Issued by IAB South Africa 25 Aug 2016

Digital impacts all sectors

The transition of all businesses to digital is inevitable. Its efficiencies, insights and transformative capabilities can't be ignored...

By Josephine Buys, Issued by IAB South Africa 24 Feb 2016

The uncomfortable humanity of digital marketing

Today's digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers' actions, our innate humanness gets in the way...

By Josephine Buys, Issued by IAB South Africa 19 Feb 2016

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