Global advertising rebounded 10.6% in 2010

LONDON, UK: The global advertising industry climbed out of recession last year and posted a 10.6% year-on-year increase to US$503 billion* based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company. 11 Apr 2011 10:35

Gap gives way

Clothing giant Gap feels social media heat, scraps new logo. 15 Oct 2010 13:44

Global ad spend on the rise

NEW YORK, US: Global ad spend increased 12.8%* in the first six months of 2010 when compared with the same period in 2009 and totalled 238 billion USD - driven by booming emerging markets and a return to double-digit ad spending in automotive, durables, fast moving consumer goods (FMCG), financial services, and telecommunications. 12 Oct 2010 10:42