Provantage

Provantage takes Sony to the car wash

Provantage was commissioned by well-known electronics brand, Sony, to run activations at selected car wash sites. The sites were branded with eye-catching Sony branding and motorists were encouraged to bring their vehicle for a wash so that they could experience the edutainment. 14 Dec 2011 03:05

Ad awards aren't necessary - they're imperative

[Odette van der Haar] As human beings, we want to identify the best of the best, and the advertising and communications profession is no different. In truth, however, awards are about more than just separating the cream from the whey. 12 Dec 2011 10:25

Framing the alcohol advertising regulation debate

[Herman Manson: @marklives] The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on. 9 Dec 2011 13:48

Anniversary calendar attracts top line photographers

The 20th edition of the Lavazza calendar features 12 of the photographers that helped to make the calendar such a success over the years, but this time they are in front of the lens in classic self-portraits. 9 Dec 2011 08:07

Mother City retains Loeries, Creative Week to expand

In a four-way pitch against Ballito in KwaZulu-Natal, Johannesburg and Sun City, Cape Town has emerged triumphant to retain The Loerie Awards in the Mother City. The Loeries Judging Week and Seminars will also move from Johannesburg to Cape Town, so that judging will take place during Creative Week in the days leading up to the awards ceremonies. 8 Dec 2011 11:24

Illustrated posters show bank's progress, promotes clothing outlet

Standard Bank Corporate and Investment Bank and clothing outlet Jay Jays both recently made use of informative illustrated posters, the former to show the progress the bank had made in achieving its transformation targets, and the latter to promote its 25% off Freak Out Wednesday's. 6 Dec 2011 09:46

Provantage

Sta Sof Fro and Provantage style consumers

The recent Sta Sof Fro activations added a healthy sheen to hair and a spring in the step of consumers. Implemented by Provantage, the activations took place in a number of busy malls frequented by shoppers in the Sta Sof Fro target market. 2 Dec 2011 11:56

Internships: making the right choice

[Charl Thom] It's that time of the year when the inboxes of HR departments and agency execs start overflowing with internship applications. Beginning your career with the right agency is arguably one of the most important decisions you'll make. As a starting point, consider culture, courage, vision and brand as a non-negotiable. 30 Nov 2011 12:42

Nando's Last Dictator Standing campaign adds humour to festive season

Kaya FM was used as the initial launch platform for Nando's Last Dictator Standing campaign which went live yesterday morning, Thursday, 24 November 2011, with the TVC on the radio station's website. The ad was also seeded virally to various media and bloggers later in the day before national airing on TV in the evening. [video] 25 Nov 2011 14:27

New Roman's Pizza ads salute legendary ads

Blue Planet has created a series of ads for Roman Pizzas that celebrates some of South Africa's most inspired and well-recognised advertising classics, including Cremora and Cadbury Lunchbar. [video] 24 Nov 2011 13:03

The silence on COP17 and its unintended lesson for South Africans

[Herman Manson: @marklives] South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames & Hudson) who is visiting South Africa in the run-up to the COP17/CMP7 conference being held in Durban, 28 November - 9 December 2011. Which is why the lack of public debate on and interest in COP17 here is so surprising to him. 21 Nov 2011 15:15

Sorry for Sunday, smile campaign brightens motorists' road closure

94.7 Highveld Stereo's Smile Dammit campaign went out on the roads on Thursday and Friday last week to create awareness of the road closures for the Momentum 94.7 Cycle Challenge held yesterday, Sunday 20 November 2011. [video] 21 Nov 2011 10:23

What's in a name?

[Charl Thom] An agency needs partners with different skill sets and expertise to ensure its all-round commercial success, but it's worth being sure that the creative partner owns that meaningful share in your chosen agency. One that gives them real influence in the agency's creation and management , the clients the agency chooses to work with, the kind of work done for those clients, and the business imperatives that form the operation's foundation. 14 Nov 2011 12:43

View, review winning Cannes ads from 2011

A review panel, led by Jeremy Maggs, will offer a screening and discussion of the award winning adverts at the Cannes Lions Festival 2011 on Tuesday, 15 November 2011 at Ster-Kinekor Sandton, 8am-9.30am. 11 Nov 2011 09:07