Nando's is known for its ability to find a twist or a unique perspective on current affairs and contemporary issues. Its festive season campaign, created by Blackriver FC and directed by Dean Blumberg of Bouffant, pays tribute to 2011's biggest news stories: the fall of dictators. It has already received almost 91 000 views on YouTube (it has been uploaded more than once) as at 2.30pm on Friday 25 November.
The central idea of the "Last Dictator Standing" campaign revolves around one particular African dictator, 'Bob', at a dinner party he throws for some likeminded friends and his memory of the 'good times'. However, that's just the TV. There is a fully integrated campaign for the festive season that includes in-store activity, Twitter-based competitions and radio that will bring a 'famous' voice to the airwaves.
Comedian Eugene Khoza made an unannounced appearance on the '180 with Bob' show on Kaya FM to hint at the idea of a big scoop from Nando's. He then said he'd sent Nando's new TVC to the station's webmaster and that it was now available for viewing only on www.kayafm.co.za/nandos-the-last-dictator-standing/.
"We are excited that an international brand like Nando's selected Kaya FM as a key platform to preview their national festive season campaign," comments Kaya FM MD Greg Maloka. "Kaya FM has built a strong radio brand that speaks to Gauteng's most influential consumers in the middle to upper class markets. There is a natural fit with Kaya FM and an established South African brand like Nando's."
Some of the initial comment on the TVC has been that it is reminiscent of Vodacom's "We've been having it" campaign.
Credits
The Blackriver FC creative team consists of ECD Ahmed Tilly (@AhmedTilly), creative director Suhana Gordhan (@SuhanaGordhan), art director Monde Siphamla @@Ndeskobar) , copywriter Nhlanhla Ngcobo (@Solomon_BFG) and producer Iolanthe Grobler. The Bouffant team comprises director Dean Blumberg, art director Andrew Chandler, and producers Melina McDonald and Chanelle Critchfield
The Retroviral Digital Communications team of Mike Sharman (@mikesharman) and Melissa Attree (@MelAttree) is responsible for the viral seeding, blogger relations and distribution of content to online influencers. The influencer promo pack was created by Makers of Stuff (@makersofstuff), which told Bizcommunity that it all happened in six days, from briefing through to execution.
View pics by Bizcommunity's managing editor Simone Puterman (@SimoneBiz): Simone with 'Bob', hot delivery from Nando's, who is coming to dinner?, and spicing things up here and here.
60" spot added at 3.24pm on 28 November 2011.
Team credits updated at 5.36pm on 30 November 2011.
