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Anton Crone

Anton Crone writes for Screen Africa magazine and freelances as a writer and photographer. He is passionate about the people and potential of Africa, as can be seen on his website www.brightcontinent.co.za. Email Anton at , connect on LinkedIn and follow @antoncrone on Twitter.
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Don't blame traffic

[Anton Crone] Have you seen any good motorcycle or bicycle advertising lately? If the golden pencil is your carrot and you want to be a part of something significant, here's an opportunity. Instead of begging insignificant corner shops to let you do "award-winning" advertising for them, go after the many motorcycle and bicycle brands out there and effect real change through great advertising.

Posted 1 month ago | Like
[Design Indaba 2012] Invest in people

[Anton Crone] Coincidentally, while thousands at Design Indaba last week were being inspired by bold urban design that challenges our thinking, the former mayor of Bogota, Columbia, was challenging urban development policies at a conference in Stellenbosch. Screened during the Design Indaba week, the documentary Urbanized expounded on Enrique Peñasola's initiatives. As bold and controversial as these are, the benefits to the citizens are profound. As he states, "We invested in people."

Posted 2 months ago | Like
On getting out of the office

[Anton Crone] Why does the creative industry, which is so determined to find unique insights, often try to do so by sitting in the office? With so little left to chance, advertising is in danger of becoming more formulaic.

Posted 5 months ago | Like
Winged angels with halos? Papacy ditched idea 500 years ago

[Anton Crone] There seem to be two prominent paths in advertising. Where they cross, as with many junctions in life, one can find magic. But one can also find conflict and this might be the reason we often avoid these junctions and carry on our ways.

Posted 7 months ago | Like
The potential of African identity in advertising

[Anton Crone] Too often, as marketers and creatives, we wait for some justification of talent, some confirmation of a sure-fire winner, and most often we look to the West - for inspiration, for a formula. All we need to do is look around us. After all, the West is already looking to Africa for inspiration. [multimedia]

Posted 7 months ago | Like

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