Drum Beat show offers Johannesburg drinks, food, music

Drum Beat Ekurhuleni will be held 1-2 June 2012 at the Birchwood Hotel & Conference Centre. Sponsored by Toyota South Africa, it offers Chris Koch, an independent whisky connoisseur, who will unlock the mystery of the House of Johnnie Walker and The Jacobs Connect Café van on site, which will be handing out free cups of coffee. 25 May 2012 12:52

Tradeway Promotions

Tradeway Promotions launches new digital home and expands nationally

Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world's leading brand names, has announced the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model. 18 May 2012 11:24

Experiential marketing: production, a new work of smart

[Romy Paull] I couldn't help but be grateful for what the birth of experiential marketing has done for our profession. From a production perspective, there is now global recognition of a specialised multifaceted skillset that allows us to transcend the basic associations of toolkits and tape measures. 15 May 2012 09:28

SA wins Gold, Bronze at One Show Interactive

NEW YORK, US: Out of a total of 91 Pencil winners representing 17 different countries awarded at the 2012 One Show Interactive in New York City on Friday night, 11 May 2012, South Africa scooped one Gold Pencil and one Bronze. For the first time ever, there was a tie Best-of-Show 72andSunny for "MFCEO"for K-Swiss and DDB Paris for "A New Warrior" for Greenpeace. [multimedia] 14 May 2012 10:47

Isilumko Media

Isilumko Media's delicious Royco Mum's to cause a stir on Mother's Day

Below-the-line activations and experiential media company, Isilumko Media (powered by Studentwise), was recently appointed by Royco to initiate an in-store campaign that runs for three months, ending July 2012. A tenacious team of 110 moms from all around South Africa has been trained to represent the Royco brand in supermarkets countrywide. 10 May 2012 06:07

Which ads are winners? Your brain knows better than you do

[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. 30 Apr 2012 08:08

Panellists announced for Thought Leadership Digibate on trends

At the fifth Thought Leadership Digibate this Friday, 4 May 2012, hosted by Aegis Media and BizCommunity, some of the country's leading experts in the media and marketing sector will discuss and debate topics in five key areas that featured in Bizcommunity.com's recent 2012 Biz Trends Report. 26 Apr 2012 13:31

Breakdown of 2012 D&AD results

LONDON, UK: A total of 66 Yellow Pencils were awarded to the best of the world's design, advertising and communications work at the 2012 D&AD Awards, the organisation's fiftieth anniversary, last week in London. Here are the breakdowns by country and category. 25 Apr 2012 13:44

Fifth Thought Leadership Digibate on marketing, media trends to be in Joburg

Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am. 25 Apr 2012 10:00

Ad roundup - good, better, best

A quick roundup of new and appealing ads over the past weeks reveals some interesting takes on life and the fun that can be had with advertising. The best - undoubtedly the new kulula ad. [video] 23 Apr 2012 13:09

140 BBDO finds new relevance, success

[Herman Manson: @marklives] One year on and 140 BBDO, the agency formerly known as Net#work BBDO Cape Town, has found that its identity change and internal organisational behaviour shift is paying dividends. Of the three pitches it undertook in 2011, it won the two in which it was the incumbent and then scored one of the biggest accounts in Cape Town when it bagged the third in Metropolitan. 20 Apr 2012 13:10

Four D&AD Yellow Pencils for South Africa, 17 In-Book

LONDON: Of the 66 Yellow Pencils awarded on Thursday, 19 April 2012, at the 50th annual D&AD Awards honouring the best of the world's design, advertising and communications work, four went to South Africa. In terms of In-Book, SA's total now stands at 17. Black Pencils will only be announced at D&AD's 50th birthday dinner in September. 20 Apr 2012 10:58

Further 2012 D&AD shortlists for South Africa

It's the 50th D&AD Awards in London tonight, Thursday, 19 April 2012, at which the Yellow Pencil winners will be announced. The last shortlists were released today and South Africa has a further five Yellow Pencil nominations and nine more In-Book, bringing the total to eight nominations and 15 In-Book. 19 Apr 2012 14:29

SA's One Show, One Show Design, One Show Interactive finalists

In case you've not noticed, international ad awards season is in full swing! Without further ado, here are South Africa's 2012 One Show, One Show Design and One Show Interactive Pencil and Merit certificate shortlists. 18 Apr 2012 10:21