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Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

“I’m a mom, a wife and an entrepreneur, I'm a superwoman!”
#BehindtheSelfie with... Carissa Rapolthy

This #EntrepreneurMonth, we go behind the selfie with Carissa Rapolthy, director at brand activation company, Urban Striker...

By Leigh Andrews 4 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division
Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country...

Issued by On the Dot 3 Oct 2017

Andreas Smit
Brand ambassadors: Evaluating the real cost of using cheap promoters

How do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view...

By Andreas Smit, Issued by Isilumko Activate 2 Oct 2017

Creating ‘big brand love' with the right activation partner
Creating ‘big brand love' with the right activation partner

While almost anyone can bring a brand ambassador into a supermarket to persuade consumers to taste bite-sized portions of the latest product, this doesn't guarantee shopper conversion or ‘big brand love'.

By Kirsten Mercer, Issued by Provantage Media Group 29 Sep 2017

#BehindtheSelfie with... Peter KohlÖffel
#BehindtheSelfie with... Peter KohlÖffel

This #InnovationMonth, we go behind the selfie with Peter KohlÖffel, national sales manager at Provantage Media group's activations division, ProActive...

By Leigh Andrews 6 Sep 2017

#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all
#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all

Ogilvy Johannesburg did particularly well at the Loeries this year, as runner up (in second place) to the Agency of the Year with 17 awards, the highlight being a Grand Prix in the Radio Station Commercials category for its KFC Double Down Sad Man Meal campaign...

By Jessica Tennant 5 Sep 2017

#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!
#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

Finalists have been announced in the Loeries' Live Events, Activations, Sponsorships, PR and Media Communication categories...

17 Aug 2017

How promotions work - source: OgilvyAction
#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions...

By Leigh Andrews 3 Aug 2017

A selection of Sacatelle's branded bags.
#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG
Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

Why experiential marketing is outpacing growth among other marketing channels
Why experiential marketing is outpacing growth among other marketing channels

Annual EventTrack research confirms that 93% of consumers believe live events are more effective than television advertising - which makes sense in an era where consumers can PVR and fast-forward past adverts...

Issued by Isilumko Activate 29 Jun 2017

In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Image supplied by Salt.
Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets...

By Cas Dreijer 18 May 2017

The gift that keeps giving
The gift that keeps giving

Promo gifts work, yet, while giving and receiving might be easy, it is an intricate business to choose the ‘right' gift that has the ability to make your business go a long way...

Issued by Madex 17 May 2017

Ricky Wilson takes on the Abu Dhabi desert dunes as part of his 48 Hour Challenge
Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours...

8 May 2017

Lauren Durant
Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted...

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

Pick n Pay's Super Animals
Pick n Pay Super Animals return with South African slant

Pick n Pay launches a new Super Animals collection focused specifically on South African animals...

25 Apr 2017

Screengrab from the Clicks health hub.
Value offerings enable increased profit

Clicks has maintained its operating margins despite a heavy promotional market and depressed economy...

25 Apr 2017

Main market purchasing patterns - behaviours and influences
Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

OLC breaks barriers again with McDonald's National Breakfast Day
OLC breaks barriers again with McDonald's National Breakfast Day

McDonald's SA recently celebrated their iconic National Breakfast Day, where their customers could enjoy the world-renowned Egg McMuffin and small filter coffee for only R10...

Issued by Offlimit Communications 10 Apr 2017

Win a Jaguar Simola Hillclimb VIP package at new Tokai dealership
Win a Jaguar Simola Hillclimb VIP package at new Tokai dealership

Jaguar Land Rover Constantiaberg is giving you and a partner the opportunity to be a part of the Jaguar Simola Hillclimb in Knysna with a complete VIP package...

9 Apr 2017

What a swhopper of a day for Burger King SA
What a swhopper of a day for Burger King SA

A project Techsys Digital was so excited to be a part of last year was the Burger King South Africa Swhopper Day...

Issued by Techsys Digital 6 Apr 2017

#funfilledvelvet campaign to hit stores this Easter
#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June...

Issued by Boomtown 24 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch
Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017
Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

‘Play Every Day' creates three millionaires, reaches 16m
‘Play Every Day' creates three millionaires, reaches 16m

Vodacom's 2016 summer promotion ‘Play Every Day' has created three new millionaires and has been played 150 million times by 16m people...

15 Feb 2017

A beach in Krugersdorp, you ask?
A beach in Krugersdorp, you ask?

Sand, sun and plenty of fun was enjoyed by the thousands of patrons who flocked to the Silverstar Casino Beach festival between 8 and 22 December 2016. Experiential marketing experts Oomph! Media were charged with bringing this vision to life...

Issued by Oomph! Africa 3 Feb 2017

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