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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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#funfilledvelvet campaign to hit stores this Easter
#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June...

Issued by Boomtown 8 hours ago

Innovation, simplified - Rocket Creative's web relaunch
Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017
Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

‘Play Every Day' creates three millionaires, reaches 16m
‘Play Every Day' creates three millionaires, reaches 16m

Vodacom's 2016 summer promotion ‘Play Every Day' has created three new millionaires and has been played 150 million times by 16m people...

15 Feb 2017

A beach in Krugersdorp, you ask?
A beach in Krugersdorp, you ask?

Sand, sun and plenty of fun was enjoyed by the thousands of patrons who flocked to the Silverstar Casino Beach festival between 8 and 22 December 2016. Experiential marketing experts Oomph! Media were charged with bringing this vision to life...

Issued by Oomph! Africa 3 Feb 2017

Ian Moir
Picture:
Inside the rot at Woolworths

With even the darling of the retail sector now showing weakness, prospects for trading this year look bleak...

By Stafford Thomas 20 Jan 2017

Case study on taxi branding indicates branding reaches wide audience
Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016...

20 Jan 2017

First Choice summer custard campaign launches
First Choice summer custard campaign launches

As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes...

Issued by Boomtown 12 Jan 2017

Rapidly delivering branded event collateral
Rapidly delivering branded event collateral

The Litha Communication team has been very busy with delivery of branded promotional material for various clients over the past few months...

Issued by Litha Communications 9 Jan 2017

Gwen Stefani becomes Revlon's global brand ambassador
Gwen Stefani becomes Revlon's global brand ambassador

Gwen Stefani, singer and international fashion icon will be joining Revlon as their newest global brand ambassador...

3 Jan 2017

OVHD decoders sell like hotcakes on Black Friday
OVHD decoders sell like hotcakes on Black Friday

Sales of OpenView HD (OVHD) decoders were a roaring success on Black Friday - 25 November. In a total of 120 Game and Pick 'n Pay stores countrywide, shoppers couldn't wait to get their hands on them!..

Issued by Yourself Management 21 Dec 2016

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

The Russell Hobbs Rush.
Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 8 Dec 2016

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Zenzele formalises the brand activation sector with new SETA-accredited course
Zenzele formalises the brand activation sector with new SETA-accredited course

To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group, recently launched Zenzele Educational Doorway...

Issued by Zinto Activation Group 5 Dec 2016

Zinto spreads a message of hope to young inmates on World Aids Day
Zinto spreads a message of hope to young inmates on World Aids Day

A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates, in line with World Aids Day...

Issued by Zinto Activation Group 2 Dec 2016

New rhino calendar from STROOP
New rhino calendar from STROOP

Following on its definitive film on the rhino poaching crisis in South Africa, the STROOP team has announced that it is releasing its 2017 calendar this month...

1 Dec 2016

SupaQuick celebrates its birthday with 12,000 VR headset giveaways
SupaQuick celebrates its birthday with 12,000 VR headset giveaways

To celebrate its 30th birthday and to distinguish itself from the festive buzz, SupaQuick is giving away 12,000 Virtual Reality headsets, with customer purchases valued at R4,000 or more...

30 Nov 2016

Local celeb launches #DignityDrive to collect sanitary products for young girls
Local celeb launches #DignityDrive to collect sanitary products for young girls

In celebration of his 30th birthday, local TV personality, Siv Ngesi has opted out of a birthday bash and instead is asking South Africans to do a little good by donating much-needed sanitary products for girls who cannot afford them...

28 Nov 2016

NG climate change video, Before the Flood reaches 60 million people
NG climate change video, Before the Flood reaches 60 million people

National Geographic's climate change documentary Before the Flood has reached more than 60 million people worldwide and surpassed a record-setting one billion minutes viewed across linear, digital, streaming and social platforms...

18 Nov 2016

Lipton launches world's first raining dancefloor
Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

Red Cherry creates a social media, radio and TV campaign for Tru-Cape apples and pears
Red Cherry creates a social media, radio and TV campaign for Tru-Cape apples and pears

Red Cherry was briefed to put together a digital campaign pushing people into store to purchase Tru-Cape apples and pears and were also asked to suggest a creative way of incorporating selfies to encourage participation...

Issued by Red Cherry Interactive 16 Nov 2016

Gear up for summer with Ogilvy Team Red and the Vodacom summer campaign
Gear up for summer with Ogilvy Team Red and the Vodacom summer campaign

Ogilvy & Mather Johannesburg played a major role in the launch of the new and exciting Vodacom "Play Every Day" summer campaign, where integration played a major role...

Issued by Ogilvy & Mather 16 Nov 2016

Burger King swaps out bad lunches for a free Whopper
Burger King swaps out bad lunches for a free Whopper

Burger King South Africa announced that it will swap out disappointing lunches for a Whopper at no cost to consumers on two separate days in November, the first being Tuesday, 8 November...

Issued by The Jupiter Drawing Room Cape Town 9 Nov 2016

Nutrific amplifies ad campaign with OOH media, taxi advertising
Nutrific amplifies ad campaign with OOH media, taxi advertising

Nutrific has extended its advertising campaign, '1 Tasty Cereal Biscuit, 1000 Ways to Eat it' through branding 16 taxis countrywide for four months, through New Wave Outdoor Media.

7 Nov 2016

Grey Africa and Consol Glass' 70th birthday campaign evokes memories from days gone by
Grey Africa and Consol Glass' 70th birthday campaign evokes memories from days gone by

Grey Advertising Africa's latest campaign for Consol Glass evoked nostalgia to remind South Africans that for generations the best things have come in glass...

Issued by Grey 3 Nov 2016

"And the winner is..." Are your promotional competitions up to skill or chance?
"And the winner is..." Are your promotional competitions up to skill or chance?

The question posed in this article's subject is an important one as there are different advertising law regulations to consider if your promotional competition is run as a 'luck of the draw' as opposed to a skilled contest - best you heed them or you could face hefty fines...

By Leigh Andrews 31 Oct 2016

Simply Asia 'Wokking Winter Special'
Simply Asia 'Wokking Winter Special'

Simply Asia briefed Bittersuite to run a promotion to entice customers into stores during the quieter winter months...

Issued by Bittersuite 26 Oct 2016

Talent discovery app comes to Africa
Talent discovery app comes to Africa

Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands...

26 Oct 2016

BIC educational roadshow continues with its 'legacy of learning'
BIC educational roadshow continues with its 'legacy of learning'

For the fifth consecutive year, BIC is currently visiting schools across Gauteng on its educational roadshow...

Issued by Zinto Activation Group 21 Oct 2016

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