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BizTrends 2018

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Cape Town, New York kicks off with tourism co-marketing campaign
Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

Bar One Gym Squad gets Mzansi moving
Bar One Gym Squad gets Mzansi moving

The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...

By Lauren Hartzenberg 12 Feb 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Photo: Bitcoin News
Japan's new cryptocurrency crooners sing the bitcoin beats

Move over AKB48: Japan has a new all-girl "idol" band -- the Virtual Currency Girls -- on a mission to educate the public about bitcoin and other cryptocurrencies...

11 Jan 2018

On the Dot 'MCM' conducts activations for Pep Dealz new store openings
On the Dot 'MCM' conducts activations for Pep Dealz new store openings

On the Dot activated a campaign in Soneike, Paarl and the N1 Value Centre for Dealz new store openings in November and December...

Issued by On the Dot 20 Dec 2017

Burger King wishes McDonald's a flame-grilled festive season
Burger King wishes McDonald's a flame-grilled festive season

Burger Kings across the world settled into the festive spirit by 'gifting' its main competitor, McDonald's, with gas braais to flame-grill their burgers...

14 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.
M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 13 Dec 2017

Valeriya Kuznetsova © –
Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

By Leigh Andrews 12 Dec 2017

Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations
Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations

Moving Tactics recently set up two Bicycle Dual activations for runners participating in two of South Africa's largest marathon events...

Issued by Moving Tactics 7 Dec 2017

'Weather-sensitive' products: adjusting price and promotions to increase sales
'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

#NewCampaign: SweepSouth gives back Friday
#NewCampaign: SweepSouth gives back Friday

Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works...

By Jessica Tennant 21 Nov 2017

Mike Schalit, Anthony Kawitzky (Marlboro Originals), Clinton Mitri (COO at BBDO South Africa), Emma Strydom. Images supplied.
Curating 'creativism' and wearing it forward with the Mal Foundation

Net#work BBDO's Mike Schalit founded the not-for-profit Make a Life (Mal) Foundation a while ago as a banner for initiatives that use creativity for good. Here, Schalit and Mal designer-in-chief Emma Strydom explain how their recent t-shirt designs have benefitted the Seed library initiative and more...

By Leigh Andrews 20 Nov 2017

Three Ships 15-Year-Old Pinotage Cask finish launch.
#LoeriesRankings2017 with... Sisters Act

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Sisters Act...

By Leigh Andrews 17 Nov 2017

Studio Zoo a winner in the 2017 Promax & BDA Africa Awards
Studio Zoo a winner in the 2017 Promax & BDA Africa Awards

Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media...

Issued by Studio Zoo 14 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby...

By Jessica Tennant 23 Oct 2017

Visser, Nicolson and Scott.
#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4...

By Leigh Andrews 12 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

“I’m a mom, a wife and an entrepreneur, I'm a superwoman!”
#BehindtheSelfie with... Carissa Rapolthy

This #EntrepreneurMonth, we go behind the selfie with Carissa Rapolthy, director at brand activation company, Urban Striker...

By Leigh Andrews 4 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division
Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country...

Issued by On the Dot 3 Oct 2017

Andreas Smit
Brand ambassadors: Evaluating the real cost of using cheap promoters

How do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view...

By Andreas Smit, Issued by Isilumko Activate 2 Oct 2017

Creating ‘big brand love' with the right activation partner
Creating ‘big brand love' with the right activation partner

While almost anyone can bring a brand ambassador into a supermarket to persuade consumers to taste bite-sized portions of the latest product, this doesn't guarantee shopper conversion or ‘big brand love'.

By Kirsten Mercer, Issued by Provantage Media Group 29 Sep 2017

#BehindtheSelfie with... Peter KohlÖffel
#BehindtheSelfie with... Peter KohlÖffel

This #InnovationMonth, we go behind the selfie with Peter KohlÖffel, national sales manager at Provantage Media group's activations division, ProActive...

By Leigh Andrews 6 Sep 2017

#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all
#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all

Ogilvy Johannesburg did particularly well at the Loeries this year, as runner up (in second place) to the Agency of the Year with 17 awards, the highlight being a Grand Prix in the Radio Station Commercials category for its KFC Double Down Sad Man Meal campaign...

By Jessica Tennant 5 Sep 2017

#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!
#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

Finalists have been announced in the Loeries' Live Events, Activations, Sponsorships, PR and Media Communication categories...

17 Aug 2017

How promotions work - source: OgilvyAction
#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions...

By Leigh Andrews 3 Aug 2017

A selection of Sacatelle's branded bags.
#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG
Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

Why experiential marketing is outpacing growth among other marketing channels
Why experiential marketing is outpacing growth among other marketing channels

Annual EventTrack research confirms that 93% of consumers believe live events are more effective than television advertising - which makes sense in an era where consumers can PVR and fast-forward past adverts...

Issued by Isilumko Activate 29 Jun 2017

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