Cannes Lions 2012 entries open

CANNES, FRANCE: The Cannes Lions International Festival of Creativity is now accepting entries across all 15 categories for its 2012 awards - Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft, Creative Effectiveness, Mobile and Branded Content & Entertainment. 30 Jan 2012 10:16

[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them. 27 Jan 2012 13:01

Fresh Eye Film Productions

Draftfcb and Fresh Eye capture the spirit of the Toyota Yaris Driver

The recent Toyota Yaris commercial, conceptualised by Draftfcb, produced by Fresh Eye Film Productions and directed by Jonathan Parkinson, is a young and fun look at setting the pace in all aspects of one's life, while capturing the spirit of the car and its intended market. 27 Jan 2012 10:20

[2012 trends] Reasons not to 'touch that dial'

[Gilda de Araujo] 2012 heralds a brand new chapter for radio advertising and, more and more, savvy advertisers are acknowledging that successful campaigns demand the time, effort and nurturing of an involved team and more. Here's the lowdown on what to expect from radio (advertising) in 2012... [multimedia] 26 Jan 2012 14:18

[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

Invisible Nightclub partners JWT Cape Town on latest TVC

Invisible Nightclub (INC), a growing sound and music studio based in Cape Town, collaborated with JWT Cape Town on its television commercial for J&B Whisky. The campaign, titled 'made different' aired nationally as of December 2011. 26 Jan 2012 06:37

Braille-ant campaign a trend setter for 2012

[Rose Setshoge] Wimpy's recent Braille burger campaign from MetropolitanRepublic is a reminder of some important aspects that should be incorporated in most new campaigns for winning results. Several of these include the significance of paying attention to the market, incorporation of social issues and most importantly, simplicity. [video] 25 Jan 2012 15:30

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences. 25 Jan 2012 14:48

[2012 trends] Setting the scene for search-based marketing

[Peter Stewart] Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category. 24 Jan 2012 14:37

SA to postpone launch of digital TV

[Duncan McLeod: @mcleodd] Government will not meet its self-imposed deadline of April 2012 to switch on digital terrestrial television, says communications minister Dina Pule, who now expects services will be only be launched commercially in the third quarter of the year. 24 Jan 2012 13:25

Bioscope Films

Bioscope Films launches new website

Bioscope Films' new website features a real wall plastered with movie-style posters. The posters are for commercials made by Bioscope Films and directed by either Hylton Tannenbaum, Juniper or Mark Hofmeyr. Click on a poster and the respective commercial will play. 24 Jan 2012 11:39

Fresh Eye Film Productions

Fresh Eye and 140 BBDO tell the legendary tale of Three Ships Whisky

Distell's Three Ships Whiskey is known as a pioneering brand, being the first whisky producing distillery in South Africa and having a long and proud history. In their new television advert they wanted to capture the spirit in this history as well as portray the award-winning quality of the whisky. 24 Jan 2012 10:46

[2012 trends] Occupy 2012

[Charl Thom] The past year will go down in history as a time of unexpected political regime change, social unrest and civil protest, from the bloody end to Muammar Gaddafi's 41-year rule in Libya to the Occupy Wall Street movement in New York that spread very quickly around the world. Such conditions make for interesting and exciting times, because they bring change. Lots of change. 19 Jan 2012 15:44