Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your businesses marketing mix to increase product sales and/or brand awareness...
It's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend...
Hudlr, a new data visualisation tool provides businesses with detailed demographics in any location around South Africa. Developed by Amorphous, a Times Media Group company, it pulls data from the records of over 20 million financially active South Africans and geo-maps it to provide a unique and intimate view of an entire business network and the markets that surround it.
20 Feb 2013 10:37
With the tragic shooting at Oscar Pistorius's house and President Zuma's State of the Nation address, Valentine's Day 2013 was quite likely one of the biggest expected and unexpected news days South Africans will experience this year.
Issued by The SpaceStation 20 Feb 2013 09:26
Justin Clarke, CEO of South Africa-based Private Property Holdings, has announced that the company is merging its interests with Kenya-based Cheki Africa Media to form Africa's largest online classifieds group by traffic, page views, ad volume and revenue. The new group will be renamed One Africa Media.
Issued by Private Property 20 Feb 2013 11:14
LONDON, UK: It's you chance to get the insider track to mobile marketing so here is a quick reminder about tomorrow's webinar that will review the mobile advertising ecosystem and the exciting opportunities mobile marketing has to offer.
20 Feb 2013 13:35
Entries for the 2013 Cannes Young Lions competition are open for registration for only a few more weeks, with teams set to be briefed on Tuesday, 26 February at noon.
18 Feb 2013 09:33
At the stop of WoodWing´s Next Wave Tour in Johannesburg on 21 February speakers from well-known publishers, WoodWing´s integration partner Automated Publishing Services, Adobe and WoodWing will share their experience and provide latest news and in-depth information about modern multi-channel publishing and digital asset management.
Issued by Automated Publishing Services 18 Feb 2013 12:09
SuperSport's social media sites hit the magical one million fans mark through the combined "likes" and "follows" of its four accounts, two each on Facebook and Twitter. An estimated two-thirds of followers do so via Facebook with one-third following via Twitter, with each account and page offering something different.
17 Feb 2013 14:09
The national zeitgeist continues to take shape around issues of politics and economics, and the impact of major shifts in these areas radiates across all parts of South African society. Within this context, winning brands (personal and organisational) are gaining traction thanks to their ability to maintain open and honest conversations with stakeholders.
By Shauneen Procter 16 Feb 2013 13:23
This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.
By Veli Dlamini 15 Feb 2013 10:16
Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise.
15 Feb 2013 06:02
Advertisers now have access to over three million Western Cape and Gauteng train commuters through banner advertising on mobile phones with GoMetro and The SpaceStation.
Issued by The SpaceStation 15 Feb 2013 12:14
Rapid Blue Digital (RBD) has conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom. It was launched last week at the Tygervalley Mall in the Cape.
14 Feb 2013 09:14
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual.
14 Feb 2013 09:42
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Issued by Bizcommunity.com 13 Feb 2013 14:33
Google will offer a free full-day training seminar to highlight the use of online marketing tools for digital agencies on 7 March 2013 at Montecasino in Fourways, Johannesburg. This first Google Engage Academy seminar is open to all members of Google Engage for Agencies.
13 Feb 2013 09:31
They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist.
By Subhash Chandra 13 Feb 2013 05:48
The Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced its new portfolio heads which would make up this year's Steering Committee.
Issued by IAB South Africa 13 Feb 2013 11:29
A recent survey, conducted by The SpaceStation on behalf of News24 Travel and GoTravel24 found that an astounding 93% of travellers surveyed use the Internet to source their travel information.
Issued by The SpaceStation 12 Feb 2013 12:16
Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!
By Lynette Hundermark 12 Feb 2013 06:13
In the never-ending search for competitive advantage, cloud-based services like a Hosted PBX business telephone system can offer business owners and managers new opportunities for cost savings and service improvements that can help strengthen their market position.
By Adam Simpson 12 Feb 2013 09:15
Automated Publishing Services (APS) and WoodWing Software invite newspaper, magazine and book publishers, as well as companies and agencies in South Africa to visit the stop of its global Next Wave Tour in Johannesburg for the latest news and in-depth information about modern multi-channel publishing and digital asset management.
Issued by Automated Publishing Services 12 Feb 2013 11:52
Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
11 Feb 2013 12:20