It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?
Following on the heels of the latest Panda update, Google announced the new Penguin update - both algorithmic changes that would quash websites that offer no real value to users who are searching for relevant, quality information.
20 Nov 2012 08:15
A generous electronic communication budget will save costs elsewhere in your business, according to Alison Treadaway, MD, Striata SA. "When organisations look to remove cost from the business, they should in fact increase the budget assigned to electronic communication and aggressively chase a greater decrease elsewhere."
Europcar has launched a new travel app, Road Tripper, as a Facebook travel application. It is designed to get South Africans to share their favourite travel routes as well as tips and suggestions on the best places to visit.
19 Nov 2012 08:22
In what has been dubbed as the 'First in Africa', some of the leading experts in social media, branding, corporate governance, fraud investigation and fraud prevention will together put the 'FraudScape' (Fraud Landscape) into context within this ever-changing social media environment that all organisations find themselves in.
Issued by Mzanzi Training 19 Nov 2012 10:19
Times Media's profit from operations before exceptional items grew by 18% to R86m for the six months ended September 2012‚ it said in a voluntary trading update on Friday.
17 Nov 2012 12:04
The seventh annual South African eCommerce Awards sheds some light on how far eCommerce in South Africa has come. Websites are in tune with the increasing demands of this growing industry and are raising their standards year on year.
Issued by Jump Shopping 16 Nov 2012 10:45
Mobile maps are moving forward, as Nokia announces 'Here', a location cloud to deliver maps and location experiences across multiple screens and operating systems. Locally, mapIT together with Primedia and Altech Netstar has announced the launch of the online interactive map, route maps, race profiles and mobisite for the 2012 Momentum 94.7 Cycle Challenge.
16 Nov 2012 07:00
Elle magazine hosts a blog style party at 7pm on Tuesday 20 November 2012 at the Museum of African Design in the Maboneng Precinct, downtown Johannesburg, where seven of the freshest fashion bloggers will blog it out live for the prize of joining the magazine team as its style blogger.
16 Nov 2012 07:16
Tropika has launched a new website that has a social media structure, which contains embedded YouTube, Facebook, Twitter widgets and includes automatically generated celebrity news feeds so the content is always kept up-to-date and fresh.
16 Nov 2012 08:05
Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.
By Richard Mullins 15 Nov 2012 08:30
Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.
15 Nov 2012 10:13
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012 06:17
Web 2.0 and spectacular innovations in mobile technologies have opened-up a world of opportunities for companies and their brands to interact with a diversity of customers, regardless of where in the world they may be.
Issued by NATIVE VML 15 Nov 2012 09:16
The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.
14 Nov 2012 09:42
Social media is by now considered to be an integral aspect of any brand's online marketing mix, and while social media can be used to boost any brand's profile there are certain brands that excel at the social networking game.
Issued by Digital Fire 14 Nov 2012 09:57
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the ninth Thought Leadership Digibate that will focus on research that yield results in Africa. The event will be held on Friday, 30 November 2012, in Cape Town and will stream live on www.bizradio.co.za from 9.30am to 11am.
14 Nov 2012 09:09
It seems that digital marketing is the buzzword of the moment. Every tech-savvy analyst and advertising exec is repeating the message, to the point of it being an industry mantra, that a marketing strategy with its sights set on success needs to put the digital platform at the forefront of its tactical mix.
Issued by Wetpaint Advertising 14 Nov 2012 10:22
12 months ago, Thierry Breton, CEO of Atos, set out an 18-month plan to ban internal email. Thousands of people have since commented on this announcement, some supporting it, others not, and many like me, who thought it wasn't possible. There are six months left to go on his roll-out plan, and I wonder how things are going.
By Daryn Smith 13 Nov 2012 10:13
Recently launched by Liveoutloud at one of its events in the Sandton Audi Centre, the new Playoutloud App contains a cache of luxury goods worth over R5.7m and offers a competitive format to an exclusive subscriber base, which is limited to 500 members.
13 Nov 2012 09:27
The first events of TheRoom, a series of exclusive peer-to-peer roundtable events, will focus on digital and online and will be held in Cape Town and Gauteng during 2013.
13 Nov 2012 12:24
DQ&A's portfolio of services is very complementary: adtech and operations, trading desk, performance marketing, tech solutions, yield management and monetisation. And now, for their existing DoubleClick for Advertisers (DFA) clients, they offer DoubleClick Search and can set up, monitor and report on search accounts.
Issued by DQ&A Media Group 13 Nov 2012 09:55
Creative digital agency, So Interactive, has delivered a new online community platform designed specifically for WiEBE, Women in Engineering and the Built Environment, an organisation committed to the ongoing support and development of women pioneering a path of gender equality in the engineering industry.
Issued by So Interactive 13 Nov 2012 10:13
JIP, considered the authority on popular culture, local music and the latest 'cool' in South Africa for Afrikaans youth, has a new online presence. The youth supplement, part of Beeld and Die Burger, reportedly has a readership of over one million.
12 Nov 2012 09:39
Jozi-based MSD has partnered with Mogo Media in the US to host a 24-hour online Photoshop festival on 15 November 2012, featuring over a 100 workshop sessions; speakers include Andy Biggs, Dave Cross, Colin Smith, Lee Varis and local Photoshop guru Mohammed Jogie as African representative. Attend any session free on the day or purchase a year-long All Access Pass for a discounted rate of US$184.
Issued by Morning Star Design
As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.
12 Nov 2012 11:16
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online. [twitterfall]
12 Nov 2012 10:33
At this month's Heavy Chef digital marketing event, Mike Sharman and Mike Stopforth will be unpacking two buzzwords we hear all too often online - Viral and Social.
Issued by World Wide Creative 9 Nov 2012 10:20