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#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 1 day ago

VR: From virtual to reality
VR: From virtual to reality

When you think of virtual reality (VR) and augmented reality (AR) you probably associate the technology with Pokemon Go and marketing gimmicks. However, the technology is fast evolving from the domain of the professional gamers, "Glassholes", and more adventurous advertising agencies and into real life...

By Bronwyn Williams 1 day ago

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White

The future of business publications in SA
The future of business publications in SA

The newly released Q2 ABC circulation figures show a depressing continuation of the ongoing circulation decline in most business and general news publications in South Africa...

By Greg Stewart 2 days ago

Sarah Heck, an advisor on international entrepreneurship and youth programs to the Obama Foundation and head of entrepreneurship at Stripe.
Why Africa's youth should be encouraged to launch tech startups

'Focus on tackling Africa's greatest challenges through entrepreneurship...'

By Tom Jackson 2 days ago

Realm Digital partners with leading Namibian destination
Realm Digital partners with leading Namibian destination

Being no stranger to the tourism and travel industry, Realm Digital jumped at the opportunity when long-standing client Gondwana first approached them with the desire to rebuild their website...

Issued by Realm Digital 3 days ago

Fak'ugesi Digital Africa Residency expanded
Fak'ugesi Digital Africa Residency expanded

The Fak'ugesi African Digital Residency programme goes trans-continental in 2018...

3 days ago

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 3 days ago

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

6 reasons why good content is important for your business
6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 14 Aug 2018

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 14 Aug 2018

#Loeries2018: All the digital and interactive communication finalists!
#Loeries2018: All the digital and interactive communication finalists!

Finalists in the digital and interactive communication categories have been announced for the Loeries 2018...

14 Aug 2018

Ian Mackenzie is ECD at Canada's FCB Six and this year's Loeries ‘integrated campaign’, ‘print and out of home (OOH)’ and ‘print and out of home crafts’ jury president.
#Loeries2018: "Don't get stuck in your advertising filter bubble" - Ian Mackenzie

It's finally Loeries Creative Week 2018! Here's some insight from Ian Mackenzie, ECD at FCB Six, Canada and this year's Loeries 'integrated campaign', 'print and out of home (OOH)' and crafts jury president...

By Leigh Andrews 10 Aug 2018

Welcome to the era of the matriarch
Welcome to the era of the matriarch

Faith Popcorn, the Nostradamus of marketing and most accurate futurist, called it out in her book, "Eve"olution in 2000 about how women would rise and revolutionise society. While we still have a long way to go, our society has reached a tipping point. Women are calling for gender parity, especially in previously male-dominated industries such as Stem...

By Carmen Murray 10 Aug 2018

2018: The year of the great battle for data
2018: The year of the great battle for data

If you are in the marketing, branding or advertising industry, you have probably heard the term 'spray and pray' approach. Programmatic marketing is the opposite of this...

By Imraan Rajab, Issued by MediaCom 8 Aug 2018

Jellyfish set to make waves with Willowton Group's latest digital marketing campaign
Jellyfish set to make waves with Willowton Group's latest digital marketing campaign

FMCG manufacturer Willowton Group decided to find an entrenched company with the vision to really see their #nowwecooking campaign through, and this search led them to Jellyfish...

Issued by Jellyfish South Africa 8 Aug 2018

National growth at Business Positioning Systems
National growth at Business Positioning Systems

Leading digital location management company Business Positioning Systems (BPS) has announced two new appointments to their rapidly growing business development team...

Issued by Business Positioning Systems 7 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#StartupStory: Say hello to Social Path
#StartupStory: Say hello to Social Path

Having launched just over a year ago, this digital marketing agency is already well on its way to changing the social media game. For Social Path, it's all about marketing with meaning...

By Jessica Tennant 7 Aug 2018

A bright future for digital content creators
A bright future for digital content creators

A content-sharing solution built on the blockchain will allow creators to protect their material - and distribute it themselves...

By Michael Smolenski 6 Aug 2018

IndigoCube appoints Scarlet Letter for PR and content creation
IndigoCube appoints Scarlet Letter for PR and content creation

IndigoCube has appointed Scarlet Letter to meet its marketing requirement for media and digital content...

Issued by Scarlet Letter 6 Aug 2018

Taking peer-to-peer learning to the next level as fast-paced modern workplace demands a constant skills reboot
Taking peer-to-peer learning to the next level as fast-paced modern workplace demands a constant skills reboot

TBWA\South Africa says education and learning need to become key pillars of growth for the economy to thrive - but this requires corporate SA to do more to keep its staff at the cutting edge of digital change and development...

Issued by TBWA 6 Aug 2018

The need for the advertising industry to modernise
The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

Technology: The challenge for marketers
Technology: The challenge for marketers

We will almost certainly wake up tomorrow with a new platform, feature, or app; this raises a few critical questions for advertisers and marketers: how will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?...

By Andrew MacKenzie 3 Aug 2018

Getting back to basics: Branding is fundamental to marketing success
Getting back to basics: Branding is fundamental to marketing success

It is important for marketers to take a step back and assess their brand and the story it tells its customers before determining which technology solution is the right one to meet their brand needs...

By Paula Sartini 3 Aug 2018

Survey will analyse and track trends affecting local IT channel
Survey will analyse and track trends affecting local IT channel

The first definitive annual survey to track and analyse the key trends and issues affecting the local IT vendor, distributor and reseller channel is being conducted by The Margin magazine and ITWeb, in association with Axiz, Dell EMC and Microsoft...

2 Aug 2018

Online video killed the radio star
Online video killed the radio star

Online video is a multi-faceted marketing beast with many variables that can make a big difference. To really cut it, you must get with the programme...

By Jacqueline Freer 2 Aug 2018

#CEMAfrica2018: Learn from these examples of storytelling to create emotional relevance!
#CEMAfrica2018: Learn from these examples of storytelling to create emotional relevance!

Mike Joubert, founder of the Billybo group - not to be confused with Australian surf apparel brand Billabong - spoke on the first day of CEM Africa about the link between the core emotional connection created by great storytelling, which in turn builds relevance and authenticity to the emotional drivers in the customer journey...

By Leigh Andrews 2 Aug 2018

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