The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
In what's become tradition over the last few years, Johannesburg's Volcano Group once again showed love for their clients this Valentine's Day with a short film shot and produced by the agency team.
Issued by Volcano 14 Feb 2013 15:44
Romance is bad for the rental market. We know that Valentine's Day has a huge impact on sales of flowers, chocolates and candlelit dinners. But romance also has a huge impact on another area of the economy: property. When a couple decides to move in together, two households become one. And when things go pear-shaped, somebody has to move out - usually into rented accommodation.
14 Feb 2013 12:31
Tractor Outdoor recently launched its Beach Media division by running a nationwide coastal campaign for McDonalds over the summer period with more than 600 umbrellas scattered across beaches in coastal cities and tourist destinations across South Africa.
Issued by Tractor Outdoor 14 Feb 2013 12:07
14 Feb 2013 12:00
The government has not significantly impressed the public in terms of their performance in any of the policy areas, according to the latest poll by market and opinion research company, Ipsos.
Issued by Ipsos 14 Feb 2013 11:59
There's no denying that the internet offers the research industry an incredible opportunity to reach consumers in their comfort zone. Especially with the growing African mobile market, now more than ever, it's easier to reach a wider range of respondents online.
Issued by Interact RDT 14 Feb 2013 09:59
The SAARF RAMS figures for February 2013 shows that radio listenership is stable, with both time spent listening and incidence of listening remaining comparable to the previous release, RAMS Dec 2012. Across the week, quarter-hour listening levels are almost identical to the December release.
14 Feb 2013 09:47
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual.
14 Feb 2013 09:42
Rapid Blue Digital (RBD) has conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom. It was launched last week at the Tygervalley Mall in the Cape.
14 Feb 2013 09:14
As more and more shopping centres spring up, providing savvy consumers with more retail choices than ever before, centres need to be sure they have sound marketing strategies in place to remain competitive and to attract patronage.
By Heidi Franck 14 Feb 2013 08:11
On Sunday, 17 February 2013, SABC1 will reveal the top six finalists in the launch of the 13-part reality series, One Day Leader.
14 Feb 2013 06:28
Times Media has announced that Stephen Haw has been appointed editor of The Times, with effect from 1 May. Haw is currently the editor of the Sunday Times Express edition.
14 Feb 2013 06:17
In celebration of World Radio Day, UNESCO, in partnership with National Community Radio Forum (NCRF), is hosting a two-day capacity building training on integrating ICT's in radio broadcasting on 13 and 14 February 2013 in Johannesburg.
13 Feb 2013 15:46
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Issued by Bizcommunity.com 13 Feb 2013 14:33
On the 13th of February, South Africa joined the world in celebrating radio broadcast, to improve international cooperation among radio broadcasters and encourage decision-makers to create and provide access to information through radio, including community radios.
Issued by MDDA 13 Feb 2013 13:31
The Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced its new portfolio heads which would make up this year's Steering Committee.
Issued by IAB South Africa 13 Feb 2013 11:29
The most influential names in the music industry have signed up to impart and share their knowledge and expertise at this year's Music Exchange Conference, set to take place from 21-22 March, with an additional day confirmed for 23 March for workshops.
Issued by Triple M Entertainment 13 Feb 2013 11:29
Many of the world's largest and leading exhibition organisers will be attending and talking at the Expo Summit Africa, being held at Sandton Convention Centre today, 13 February 2013.
Issued by EXSA 13 Feb 2013 10:45
The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country.
By Carla Enslin 13 Feb 2013 10:05
eNCA and e.tv will screen build-up to the State of the Nation address on Thursday, 14 February 2013, from 12pm onwards. It will also be broadcast on eNCA (DStv Channel 403) and in the UK on the SKY Digital Satellite Platform Channel 517.
13 Feb 2013 09:48
Google will offer a free full-day training seminar to highlight the use of online marketing tools for digital agencies on 7 March 2013 at Montecasino in Fourways, Johannesburg. This first Google Engage Academy seminar is open to all members of Google Engage for Agencies.
13 Feb 2013 09:31
During his opening address at the Sage ERP Africa's Insights 2013 conference, MD Jeremy Waterman said that it seems almost redundant to talk of the 'mobile revolution'. "Have we not been talking of mobility in IT for many years already? It is not really the concept of mobility that is revolutionary, but more the delivery mechanism that has undergone an evolution."
13 Feb 2013 08:11
This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes.
By Mike Taberner 13 Feb 2013 06:00
They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist.
By Subhash Chandra 13 Feb 2013 05:48
A recent survey, conducted by The SpaceStation on behalf of News24 Travel and GoTravel24 found that an astounding 93% of travellers surveyed use the Internet to source their travel information.
Issued by The SpaceStation 12 Feb 2013 12:16
Lighthouse Digital's latest exciting accolade is the acquisition of automotive giant, Kia Motors South Africa. Kia is constantly reinventing and adapting itself to meet the demands of consumers. Expanding their reach to consumers who access their product online is of key importance, and the reason for their partnership with Lighthouse Digital.
Issued by Lighthouse Digital 12 Feb 2013 12:05
Automated Publishing Services (APS) and WoodWing Software invite newspaper, magazine and book publishers, as well as companies and agencies in South Africa to visit the stop of its global Next Wave Tour in Johannesburg for the latest news and in-depth information about modern multi-channel publishing and digital asset management.
Issued by Automated Publishing Services 12 Feb 2013 11:52