Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...
'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...
Romance is bad for the rental market. We know that Valentine's Day has a huge impact on sales of flowers, chocolates and candlelit dinners. But romance also has a huge impact on another area of the economy: property. When a couple decides to move in together, two households become one. And when things go pear-shaped, somebody has to move out - usually into rented accommodation.
Tractor Outdoor recently launched its Beach Media division by running a nationwide coastal campaign for McDonalds over the summer period with more than 600 umbrellas scattered across beaches in coastal cities and tourist destinations across South Africa.
The prestigious Gold Award for 2012 was presented to Damelin Boksburg as the top Higher Education institution in the Ekurhuleni region for the third time. This accolade marks the second award in under a month for the brand.
There's no denying that the internet offers the research industry an incredible opportunity to reach consumers in their comfort zone. Especially with the growing African mobile market, now more than ever, it's easier to reach a wider range of respondents online.
The SAARF RAMS figures for February 2013 shows that radio listenership is stable, with both time spent listening and incidence of listening remaining comparable to the previous release, RAMS Dec 2012. Across the week, quarter-hour listening levels are almost identical to the December release.
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual.
As more and more shopping centres spring up, providing savvy consumers with more retail choices than ever before, centres need to be sure they have sound marketing strategies in place to remain competitive and to attract patronage.
Publishers face the challenges of becoming a true partner with their key clients; learning to segment and package audiences for marketers; and quantifying the impact their offerings have on advertisers' brands.
In celebration of World Radio Day, UNESCO, in partnership with National Community Radio Forum (NCRF), is hosting a two-day capacity building training on integrating ICT's in radio broadcasting on 13 and 14 February 2013 in Johannesburg.
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
On the 13th of February, South Africa joined the world in celebrating radio broadcast, to improve international cooperation among radio broadcasters and encourage decision-makers to create and provide access to information through radio, including community radios.
The Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced its new portfolio heads which would make up this year's Steering Committee.
The most influential names in the music industry have signed up to impart and share their knowledge and expertise at this year's Music Exchange Conference, set to take place from 21-22 March, with an additional day confirmed for 23 March for workshops.
The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country.
eNCA and e.tv will screen build-up to the State of the Nation address on Thursday, 14 February 2013, from 12pm onwards. It will also be broadcast on eNCA (DStv Channel 403) and in the UK on the SKY Digital Satellite Platform Channel 517.
Google will offer a free full-day training seminar to highlight the use of online marketing tools for digital agencies on 7 March 2013 at Montecasino in Fourways, Johannesburg. This first Google Engage Academy seminar is open to all members of Google Engage for Agencies.
During his opening address at the Sage ERP Africa's Insights 2013 conference, MD Jeremy Waterman said that it seems almost redundant to talk of the 'mobile revolution'. "Have we not been talking of mobility in IT for many years already? It is not really the concept of mobility that is revolutionary, but more the delivery mechanism that has undergone an evolution."
This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes.
They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist.
Automated Publishing Services (APS) and WoodWing Software invite newspaper, magazine and book publishers, as well as companies and agencies in South Africa to visit the stop of its global Next Wave Tour in Johannesburg for the latest news and in-depth information about modern multi-channel publishing and digital asset management.