Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...
"Thank you. And stay woke, bitches," is not a quote you'd normally attribute to former US President Barack Obama. But filmmaker Jordan Peele just made this a reality, by using intelligent visual trickery...
Piet Green, an employee of Hierbegin Farming for more than 20 years in Keimoes, Northern Cape, was prepared to cycle 800km there and back to take part in the 2013 Argus Cycle Race on 10 March. The 51-year-old Green is an avid cyclist who completed several cycle races on the hot Northern Cape roads.
The Intrepid Explorer, a custom title for Cape Union Mart, is the first of its kind in the outdoor adventure and travel sector and features South Africa's top travel writers, adventurers, environmentalists and experts revealing all that the great outdoors and living a life of adventure has to offer.
One in 10 South African women have a secret bank account their partners are unaware of with an average of R17 681, according to the Personal Wealth Report in the January 2013 issue of DESTINY Magazine.
The Communications Firm (TCF) has donated R80,000 towards tutoring activities, themed workshops, career exposure forums, excursions and social events at the Letsibogo Girls High School in Meadowlands, Soweto.
With the 53rd Elective Conference of the ANC now on in Mangaung, and 33 prominent business leaders calling for a joint effort to "arrest a decline in confidence in South Africa's future" (a clarion call joined by members of the banks and the clergy), there is the question as to what exactly will restore both investor and consumer confidence post the event that is causing so much anxiety throughout the nation.
SA National Editors' Forum (SANEF) has issued a statement in which it accuses senior government representatives of misleading the public on how the media has covered Madiba's recent hospitalisation. The complete statement is as follows:
Hendrietta Bogopane-Zulu, the Deputy Minister of the Department of Women, Children and Persons with Disabilities presented the 'National Disability Champion Award' to Airports Company South Africa (ACSA) at a gala function in Mpumalanga in recognition of its commitment to the disability sector.
To raise awareness of the key safety risks faced by visitors and locals in Cape Town, the Vision project will incorporate real footage captured on some of the 300 closed-circuit television cameras located around the city, re-purposed into comic-style booklets.
Wetpaint Advertising staged a lavish fashion show-themed event, as the pièce de résistance to the culmination of an integrated brand awareness campaign, marking the launch of Rebecca Fashion International hairpiece products onto the South African market.
Conduit extends heartfelt seasons greetings to all of their esteemed clients. It has been another year of incredible growth for the company and they thank their agency friends and their bold brands for the patronage and affording them the opportunity of bringing ambitious projects to life.
Boston City Campus & Business College has launched a new commerce degree. Called BCom Management Marketing, the degree is expected to become a sought-after qualification by employers and entrepreneurs alike.
The South African National Research Foundation (NRF) recently signed on Havas Worldwide Johannesburg for a project to encourage South Africans to contemplate a brighter future based on knowledge creation and innovation, as well whilst stimulating investment.
The ever-effervescent Vivienne Bezuidenhout, who's been working at Blue Moon as a Creative for nearly three years, shares her thoughts about the creative process, work synergy and more in this interview - including what she won't be giving up in 2013...
The Media Development and Diversity Agency (MDDA) and Friedrich Ebert Stiftung (FES) in partnership with Bush Radio hosted the 12th Media Kidocracy Konference (MKK) 2012 attended by 96 young South Africans between 10-14 December at Nekkies Resort and Conference Center in Worcester in the Western Cape.
A new infographic youth competition and launch of first global SMS campaign by the Education for All Global Monitoring Report calls on governments to help the 200 million 15 - 24-year-olds who never completed primary school and lack the skills to find decent work.
An 11-member delegation from the State Council of Information Office (SCIO) in China met on Wednesday with the Government Communication and Information System (GCIS) to discuss communication practices.
The editorial team of Getaway has allowed its consumers to determine the contents of the January 2013 issue, which has a comprehensive guide to almost 200 holiday ideas for 2013 provided by the readers.
Nandi Mgwadlamba, owner of Sleeves-Up Communications, has launched a new online business and environment magazine, Rooted Wealth, which has been emailed to 6,000 readers. It plans to increase this figure to a million readers by 2017.
Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.
This year, 100 South African kids born with cleft palate and cleft lips will receive the gift of a smile for Christmas when Operation Smile, a non-profit organisation that helps children and young adults with correctable facial deformities, will perform 100 life-changing operations.
NEWSWATCH: An editorial in Times Live poses the question as to whether the SABC is a public or state broadcaster, while Khadija Patel, writing in the Daily Maverick reckons the ANC needs to do some serious work on its media relations. Finally, after about five years of waiting, the final regulations on digital terrestrial television migration will be published today, reports Mail & Guardian.
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
A group of Grade 11 learners at Sinenjongo High School, Joe Slovo Park in Cape Town is leading the charge for free cellphone access to Wikipedia in South Africa. The learners have sent a letter to the four mobile network operators, Vodacom, MTN, Cell C and 8ta, urging them to give their customers free mobile access to Wikipedia.