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Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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BASA's model positively received at African Creative Economy Conference

Business and Arts South Africa's model of engagement between business and arts was positively received at the recent African Creative Economy Conference.

Issued by Business and Arts South Africa 21 Nov 2012 10:02

Global Mobile Consumer Survey shows increase in mobile banking

MEF, the global community for mobile content and commerce announced the results of its annual Global Consumer Survey, carried out in partnership with On Device Research that reveals the behaviour of mobile media users from across the world, giving data and intelligence into mobile engagement and purchasing habits.

21 Nov 2012 10:01

Tweet that braai

The team at Trigger Isobar set about closing the 1411km gap between its offices in Cape Town and Johannesburg by coming up with the idea of a tweeting braai.

21 Nov 2012 09:47

Rally today against Secrecy Bill outside Parliament

Right2Know is calling on the public to join it outside Parliament in the Western Cape today, Wednesday, 21 November 2012, to rally against the passing of the Protection of Information Bill. The rally starts at 1pm, with the entering of Parliament at 2pm. Those entering Parliament will need to carry their ID books.

21 Nov 2012 09:22

Myths of branding in Africa

Voted the most hated talking body language in the world, the four-finger quotation marks (" "). This is of course only made worse when used whilst referring to "Africa".

By Doug de Villiers, Issued by Interbrand Sampson De Villiers 21 Nov 2012 09:15

Difference between content marketing, SEO

Content marketing is not SEO. While they might overlap, content marketing and SEO are two distinct types of digital marketing. They are, however, mutually beneficial.

By Athar Naser 21 Nov 2012 07:00

To hell in a handcart: Good news for smart businesses

Consumers who have never had it so bad are presenting service-led businesses with an unprecedented opportunity to stand out. Smart business simply has to offer respite from a perfect storm of rising prices, strikes, violence and failures of leadership.

By Aki Kalliatakis 21 Nov 2012 06:31

Employees - brand champions of organisations

Focusing on employee-centric strategy before being client-centric should be the key of every organisation's success. It seems most organisations have made clients their first priority instead of those serving the needs/wants of the clients. Customer advocacy is important but it begins with ensuring that the employees live and breathe the brand before any external stakeholder, which will result in customer satisfaction.

By Zimkhitha Mqutheni 21 Nov 2012 06:02

CSA appointed to handle PR for L'Ormarins Queen's Plate 2013

SAIL Event Promoters has appointed Communication Services Africa, the communication strategist division of Celebrity Services Africa, to handle the PR and communication for the 152nd L'Ormarins Queen's Plate taking place at Kenilworth Race Course on 12 January 2013.

20 Nov 2012 17:04

International incentive brand hits SA shores

Since its launch in Dubai in 2001, The Entertainer has grown exponentially. We now have 21 books across 14 destinations and 11 countries across the Middle East, Asia and Europe. This year, we are also very excited to announce our further expansion into South Africa and our launch of the new 2013 Cape Town edition.

By Donna Benton 20 Nov 2012 13:15

Make a donation and support Die Burger's Christmas Fund

Die Burger's Christmas fund (Die Kersfonds) invites all their readers, schools and businesses to open their hearts and wallets and contribute. The fund has already raised more than R300 000 but still needs to achieve its goal of R1.3 million. The fund supports and accommodates young children in the newspaper's distribution area.

Issued by Die Burger 20 Nov 2012 11:31

Be generous with your electronic communication budget

A generous electronic communication budget will save costs elsewhere in your business, according to Alison Treadaway, MD, Striata SA. "When organisations look to remove cost from the business, they should in fact increase the budget assigned to electronic communication and aggressively chase a greater decrease elsewhere."

By Alison Treadaway, Issued by Striata SA 20 Nov 2012 11:31

Linking ad rates to core circulation

As soon as ABC's are published at the end of Q1 2013, Times Media will be linking advertising rates to core circulation and will review it quarterly thereafter.

20 Nov 2012 10:56

Boomtown takes home an Assegai

Boomtown Strategic Brand Agency has achieved its second award in a week. Following its CLIO award, the agency won an Assegai for its Dream Starter campaign for Nelson Mandela Metropolitan University (NMMU).

Issued by Boomtown 20 Nov 2012 10:44

MediaMind Floating Trophy awarded to Ogilvy Interactive Cape Town

Ogilvy Interactive Cape Town has won the MediaMind Rich Media Floating Trophy for Q3 2012, representing their second win in under a year.

Issued by Sizmek 20 Nov 2012 10:34

AfriGIS Navigator (SA) now boasts Live Traffic, in proud partnership with Altech Netstar Traffic

The AfriGIS Navigator (South Africa) mobile application, trusted by over 150 thousand South Africans, now boasts Live Traffic with National Coverage, in proud partnership with Altech Netstar Traffic, leaders in providing intelligent, real-time traffic data to South African road users.

Issued by AfriGIS 20 Nov 2012 10:33

Unilever campaign calls on public to donate toilet paper

The Unilever 'Cleaner Toilets. Brighter Future' project has embarked on a campaign that will raise awareness of the importance of functioning and hygienic toilet facilities at school and invite members of the public to donate toilet rolls to schools in need.

20 Nov 2012 10:02

Algoa FM adapts weekend line-up to meet audience needs

Algoa FM DJs have been shifted to new weekend time-slots following analysis of audience likes and wants.

Issued by Algoa FM 20 Nov 2012 09:47

Fresh Living magazine scoops four PICA awards

Pick n Pay Fresh Living was one of the big winners at the annual PICA Awards held on 15 November at Emperors Palace, Johannesburg, scooping Best Supplement for 'Wonderful World of Green', Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.

Issued by John Brown 20 Nov 2012 09:39

Missing link between skills development, increased performance

Skills development is still a major focus in South Africa. Businesses are incentivised to implement clearly defined skills development programmes. Although businesses can see almost immediate benefits through tax and skills levy rebates and better B-BBEE scores; are these programmes positively affecting the performance of employees and the organisations they work for?

By Deirdre Elphick-Moore 20 Nov 2012 09:37

CoreXalance Year-End & Awards: Johannesburg 2012 photos!

As part of their annual year-end function, CoreXalance awarded the financial departments of the media owners they do business with. Photos of the cocktail evening and ceremony held earlier this month are available on the CoreXalance website.

Issued by CoreXalance 20 Nov 2012 09:34

Spectacular line-up for the EXSA Awards

The EXSA Awards - the "Oscars" of the exhibition industry - will take place tomorrow, 21 November, at Montecasino. The theme for this year's event is "Wheels and Heels", and was inspired by the creativity of the industry, as well as the speed required to perform many of the feats that are accomplished in record time!

Issued by EXSA 20 Nov 2012 09:19

The craft of simplification

We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.

By Glen Meier 20 Nov 2012 08:27

Leash tightens on SEO

Following on the heels of the latest Panda update, Google announced the new Penguin update - both algorithmic changes that would quash websites that offer no real value to users who are searching for relevant, quality information.

20 Nov 2012 08:15

exclamation launches first TVC since the 80s

Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl.

20 Nov 2012 08:08

ACA prepares for AGM, nominations open for board directors

The Association for Communication and Advertising (ACA) will hold its 65th AGM at 3pm on 4 December 2012, at which time its board directors will be constituted. Interested parties should nominate board candidates before noon on Friday, 23 November 2012.

20 Nov 2012 07:58

Recruiter Awards ceremony honours agencies

Attended by business leaders in the South African recruitment industry, the ninth annual Recruiter Awards ceremony was held earlier this month. Hosted by CareerJunction, it was a celebration of recruitment excellence, as voted for by online job seekers, who were able to cast their vote online for the agency they felt had excelled in their field of expertise.

20 Nov 2012 07:53

Iconic brands tell stories

We all recognise them, we all love them and we all want them. Yet iconic brands are rare. An iconic brand is able to punch far above its weight. Most iconic brands do not spend a fortune on marketing - they attain gravity naturally as consumers tune into them. Whatever they do creates impact way beyond their magnitude. (video)

By Thomas Oosthuizen 20 Nov 2012 07:34

Nat Geo Wild expands to DStv Compact

The DStv Compact package will now offer Nat Geo Wild to its South African and African viewers.

20 Nov 2012 06:14

Daily Maverick, iMaverick conference date change

Daily Maverick and iMaverick's annual conference, The Gathering, has had a change of date in order to accommodate parliament's schedule. The conference will now take place on 23 November 2012 at Johannesburg's Victory Theatre from 8.30am-5.30pm.

19 Nov 2012 13:01

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