| [Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08 [Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19 The world's largest retailer Wal-Mart has confirmed that the High Court of Namibia has unanimously upheld its application to invalidate all conditions attached by the Namibian Competition Commission on its approval of the proposed acquisition of Massmart (MSM). 3 May 2011 10:27 LONDON: The panel of judges has been announced for the eighth Diageo Africa Business Reporting Awards set to take place on 30 June 2011. The annual awards aims to encourage more prolific reporting of economic opportunities in Africa and to celebrate excellence in business journalism. 15 Mar 2011 10:37 NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index. 27 Oct 2010 06:22[Zeenat Moorad] Fresh from an impressive 52-week sales update, retailer Massmart Holdings, has announced the buy-out of Namibia-based hardware chain, Pupkewitz Megabuild, in line with its African expansion strategy. 14 Jul 2010 12:07
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