The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday, 28 May at 1200 Eastern Time (1200 Santiago/1800 CAT). This session will be broadcast in Spanish. For more information and to register, click here.
Key insights from the 2013 Latin America Digital Future in Focus report include:
• Of the five global regions, Latin America had the fastest growing internet population, increasing 12% in the past year to more than 147 million unique visitors in March 2013. (Source: comScore Media Metrix)
• Consumers in Latin America spent 10 hours online per month on Social Networking sites, doubling the global average time spent; 5 of the top 10 most engaged markets with social content worldwide are located in Latin America. (Source: comScore Media Metrix)
• Fuelled by the holiday shopping season, Online Retail continues to grow in Latin America with the total number of online shoppers up 16% in the past year. Wal-Mart was the fastest gaining property of the top 10 most-visited Retail websites, growing 163% in the past year to 11.7 million visitors in March 2013. (Source: comScore Media Metrix)
• Mobile phones and tablets continue to account for a growing amount of digital traffic. Of the 4 Latin American markets analysed, Mexico led the region with 13.9% of all web-based page views consumed beyond the personal computer, mostly on smartphones and tablets. (Source: comScore Device Essentials - Mexico, Argentina, Brazil & Chile)
• Online Advertising is on the rise in Brazil, growing 97% the past year to 130 billion display ad impressions delivered in March 2013. Netflix, Inc. was the largest display advertiser in Brazil and Mexico with 2.7 billion and 463 million ad impressions delivered during the month, respectively. (Source: comScore Ad Metrix)
• Internet users in Argentina are the most likely in Latin America to view online video content, with more than 95% of its internet population doing so in March 2013. (Source: comScore Video Metrix).
Please note that the 2013 Latin America Digital Future in Focus report is part of our Future in Focus series. To get more detailed insights into mobile trends or the digital landscape for major markets around the world, please visit www.comscore.com/FutureinFocus2013.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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