Marketing & Media trends
CSI & Sustainability trends
Energy & Mining trends
Logistics & Transport trends
Change is now. It is time to adapt
The visionaries of direct insurance identified a trend and used that insight to build a busines model that changed the nature of insurance nationwide. As a business leader today, what new trends can you take advantage of? There is no shortage to choose from: mobile technology; the green revolution; the influx of the rural poor to the cities of the world. These global trends are set to radically change the way that companies engage with their customers and you have an opportunity to fully take advantage of them.
Understanding trends and then devising innovative business models based on this knowledge is now, more than ever, key to business success in Africa. Innovative global brands like Zara and Topshop are starting to take notice of the opportunities on the continent and the relative complacency of the existing businesses that trade here.
In just 10 years, Capitec has caught its competition napping and has innovated its way to now having over 500 branches and more than 3.7 million customers, but understanding that people really just want a simple, no-frills banking product that they can afford. Trend watches will tell you that this is called servicing the bottom of the pyramid. An opportunity completely ignored by the other banks, but very profitable for Capitec.
The only constant in life is change. Adapting to that change is crucial if your intention is to prosper.