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Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct...

By Richard Dunn 10 May 2017

Amarula launches phase two of conservation campaign

Amarula's efforts to save the African elephant has stepped up another gear by releasing 400,000 bespoke Amarula bottles to communicate that there are now only 400,000 elephants left in the wild...

13 Apr 2017

Why the exhibition industry ISN'T dying - and never will!

Justin Hawes, MD of exhibition, events and retail display company, Scan Display...

By Justin Hawes 7 Apr 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue...

By Prashil Gareeb 24 Mar 2017

Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'...

23 Mar 2017

How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm...

23 Mar 2017

#SeamlessAfrica: Tackling the omnichannel retail reality

‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...

By Lauren Hartzenberg 20 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

#eComConfex: Become digitally intelligent, or go home

If your business does not have digital intelligence at its core by 2020 you may as well go home. This is according to James McCormick...

By Lauren Hartzenberg 3 Mar 2017

Do you personalise your marketing efforts?

Personalised marketing extends beyond friendly digital greetings, such as “Welcome back!” and “We missed you”. Zubair Noor, Takealot.com's head of digital marketing, recently shared a trove of helpful insights...

By Pasqua Heard 28 Feb 2017

#eComConfex: A crash course in cross-border e-commerce

As the CEO of the continent's largest online shopping platform, Nigeria-born Chris Folayan knows a thing or two about creating online experiences...

By Lauren Hartzenberg 27 Feb 2017

Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

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International

Alibaba quarterly profits almost double to $1.55bn

BEIJING, China - Chinese e-commerce giant Alibaba said Thursday its net profit almost doubled in the latest quarter on the back of soaring growth in online shopping.

2 days ago

Nestle loses appeal over Kit Kat trademark

LONDON, UK - Swiss food and drink giant Nestle on Wednesday lost its legal bid to register the shape of a four-finger Kit Kat chocolate bar as a trademark in Britain.

19 May 2017

Luxe boomerang comes back to bite Chanel

SYDNEY, Australia - French fashion house Chanel has triggered an uproar by selling a luxury monogrammed boomerang with a price tag of nearly $1,500, with critics saying the accessory is an insult to Australian Aborigines.

18 May 2017

Wal-Mart pushing hard to catch Amazon in e-commerce

NEW YORK, US - Wal-Mart Stores, the 800-pound gorilla of retail, is running hard to catch up in an increasingly crucial segment where it is neither the biggest nor the best: e-commerce.

16 May 2017

Behind the design: Country Road homeware

This season the Country Road homeware design team were inspired by the Australian way of life, with natural materials and colours aplenty. Here, we go behind the design and meet the team as they share the inspiration and processes that went into this season's collection.

16 May 2017

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