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In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

How retailers can use social CRM to create meaningful engagement

At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives...

By Bradley Elliott 21 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Learnings from Facebook in Dublin

Popimedia was invited to take part in a social media manager's boot camp in Dublin during the first week of June...

By Lisa Steingold 19 Jun 2017

Times Media has a new name

Shortly after moving premises from Rosebank to Parktown, Times Media Group today announced that it is operating under a new name...

12 Jun 2017

Your exclusive invitation to Cannes Lions 2017

The 64th International Festival of Creativity may only last a week, from 17-24 June 2017 in Cannes, France, but the inspiration and value provided by the event and exclusive Biz coverage lasts a whole year...

Issued by Bizcommunity.com 29 May 2017

Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct...

By Richard Dunn 10 May 2017

Amarula launches phase two of conservation campaign

Amarula's efforts to save the African elephant has stepped up another gear by releasing 400,000 bespoke Amarula bottles to communicate that there are now only 400,000 elephants left in the wild...

13 Apr 2017

Why the exhibition industry ISN'T dying - and never will!

Justin Hawes, MD of exhibition, events and retail display company, Scan Display...

By Justin Hawes 7 Apr 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue...

By Prashil Gareeb 24 Mar 2017

Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'...

23 Mar 2017

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International

China Guangxi business matchmaking opens at SAITEX

The ‘Brands of China African Showcase' was launched at Gallagher Convention Centre, alongside the Southern African International Trade Exhibition (SAITEX) to enhance Sino-South Africa trade relations.

14 hours ago

China, Hong Kong top hubs for fake goods: Europol

China and Hong Kong are overwhelmingly the largest shipment centres for fake goods sold around the world, in a growing, complex battle against sophisticated counterfeiters, Europe's police agency said Thursday.

23 Jun 2017

Woolies faces fight on many fronts

Shares in Woolworths, once regarded as a recession-proof retailer, are trading close to three-year lows as the company finds itself stuck between SA's stalling economy, the cash-guzzling turnaround of its David Jones acquisition in Australia and an impending competitive onslaught from Shoprite, which is moving up-market.

By Giulietta Talevi 22 Jun 2017

PMI to invest $320m into German Heets production facility

Philip Morris International (PMI) will invest approximately $320 million in a new high-tech facility in Dresden, Germany, to produce Heets, the tobacco units to be used with the electronic tobacco heating device IQOS. Construction of the 80,000 m2 facility is scheduled to begin in late 2017. Operational in early 2019, the factory is expected to employ about 500 people.

22 Jun 2017

South African designers showcase their wares in Paris

Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.

22 Jun 2017

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