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[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Nadia Boucher Coombe and Mike Sharman...

22 Jan 2015 13:18

[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 22 January 2015, from 9-10am, as show host Warren Harding chats to Nadia Boucher Coombe and Mike Sharman...

21 Jan 2015 12:09

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

[Trends 2015] TREND: The experience brand
[Trends 2015] TREND: The experience brand

From 'Me' brands, to category collapse in the retail sector, mindful business and new definitions of power; and design-led experiential public spaces - JWTIntelligence has produced a superlative vision of current consumer culture and expectations in 2015...

20 Jan 2015 08:10

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

[Biz Takeouts Lineup] 118: Money 4 Jam with Warren Venter and BizTrends 2015
[Biz Takeouts Lineup] 118: Money 4 Jam with Warren Venter and BizTrends 2015

We are back for 2015 with this year's first show, so tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 15 January 2015, from 9-10am, as show host Warren Harding chats to Warren Venter and Louise Marsland...

14 Jan 2015 14:52

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Give your brand a marketing boost with A-Listers
Give your brand a marketing boost with A-Listers

Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities...

By Leigh Andrews 9 Jan 2015 14:00

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

The new South African consumer
The new South African consumer

The South African retail sector is the largest on the African continent and has been a key driver of the South African economy since the global financial crisis in 2008...

25 Dec 2014 08:39

[Biz Takeouts Podcast] 116: The future of public relations
[Biz Takeouts Podcast] 116: The future of public relations

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kevin Welman, Managing Director of FleishmanHillard...

12 Dec 2014 11:40

[Biz Takeouts Lineup] 116: The future of public relations
[Biz Takeouts Lineup] 116: The future of public relations

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 11 December 2014, from 9-10am, as show host Warren Harding chats to Kevin Welman, MD of FleishmanHillard...

10 Dec 2014 10:57

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