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Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...

4 Mar 2015 08:05

Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

Coping under fire

Janine Lazarus, founder and owner of Janine Lazarus media consultancy was a journalist for 31 years, and has worked across the board from newspapers to radio...

By Danette Breitenbach 3 Mar 2015 11:42

[Biz Takeouts Podcast] 124: A packed show about an event, a women's academy and research

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Koo Govender and Jaco Van Zyl...

27 Feb 2015 12:57

Conversations with Africa

There is always a risk involved when doing business in Africa, but it is not all doom and gloom or as hard as you might think...

By Danette Breitenbach 27 Feb 2015 08:06

[Biz Takeouts Lineup] 124: The IMC Conference Durban

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 26 February 2015, from 9-10am, as show host Warren Harding chats to Koo Govender and Jaco Van Zyl...

25 Feb 2015 14:08

Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

KPMG Global Africa Practice launches app to streamline business in Africa

The KPMG Global Africa Practice has launched their new Africa Business App, which provides businesses and investors with seamless access to the very latest Africa information about doing business across the continent...

Issued by KPMG South Africa 23 Feb 2015 10:20

[Biz Takeouts Podcast] 123: Is design on the 2015 business agenda with Life is Awesome

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Liné van der Merwe from Life is Awesome...

23 Feb 2015 08:38

[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Mugabe falling for Nando's? It's a fake, says fast-food chain

NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live...

20 Feb 2015 06:49

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