Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

Retail rewind - a year in review 2011

[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19

Building YOUR brand

[Jade Delphine Otten] Isn't it exciting to find a product or service that you have no doubt would become the next 'Chuck Norris' in the business arena? But isn't it also daunting to sit in front of your inbox three weeks later, sifting through nothing but junk and spam e-mails? The excitement seems to rub off so much quicker, doesn't it? 29 Dec 2011 07:19

South Africa's YoungGuns excel

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully. 13 Dec 2011 13:54

Newspapers changing to attract younger readers

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude. 8 Dec 2011 09:18

CNN International launches pan-EMEA brand campaign

ABU DHABI, UAE / JOHANNESBURG, SA: CNN International is launching a pan-EMEA advertising campaign designed to underline its claim to be the world's leading international news channel. The campaign seeks to build the profiles of its individual anchors, cementing their relationships with existing viewers and growing the channel's core audience. 30 Nov 2011 11:52

Brands to change marketing to under-12s on websites

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising. 29 Nov 2011 08:07

South African on 2012 One Show 2012 judging panel

NEW YORK, US: More than 25 of advertising's most influential and respected professionals - including Ross Chowles, of Jupiter Drawing Room, Cape Town - have been selected to judge the One Show, claimed to be the premier international awards competition. 14 Nov 2011 07:57

2011 YoungGuns Award Party for SA?

NEW YORK, US: The awards party taking place in SA? Well, it could happen... The 2011 YoungGun of the Year organisers have announced that in 2011 the YoungGuns Award Party will be staged on the winner's home turf... 11 Nov 2011 06:45

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

NZ set to reap millions from RWC final weekend

WELLINGTON, NEW ZEALAND: New Zealand stands to reap a US$62.8 million* windfall from the Rugby World Cup 2011 final weekend, according to MasterCard Research. 21 Oct 2011 11:48

Global advertising spend up 5.7% in Q2 2011

NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently. 20 Oct 2011 11:13

Five ideas to reach consumers successfully in 'unbranded' Africa

[Issa Sikiti da Silva: @sikitimedia] In an 'unbranded' continent such as Africa - the new branding frontier - where masses of people gather every day to get services and goods, brands that can deliver on experience, emotion and social responsibility will gain trust, love and loyalty among communities, HKLM director Gary Harwood said Wednesday 12 October 2011. 13 Oct 2011 10:19