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Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 1 day ago

African youth demand a seat at the table

Voices of young Africans are becoming difficult to ignore. Africa's young people are demanding a seat at the political table and on the transformation train...

2 days ago

Kenyan mobile consumer feedback company secures $3.5m investment

mSurvey has secured investment to enable the company to continue building out its infrastructure and partnerships, in order to scale and expand into more African countries...

2 days ago

Book launched on Africa's free trade agreement

A book is being developed on Africa's Continental Free Trade Agreement to serve as a valuable resource ...

3 days ago

The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

Political risk impacts on dealmaking in Africa

The political uncertainty and weak macroeconomic situation that accounted for fewer deals in Africa's largest markets in 2017, look set to ease over the coming year...

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Latest research from Dataxis showed that the number of pay-TV subscribers in Asia owning a 4K set-top box reached 53.6 million at the end of 2017...

3 Apr 2018

New scientific publication boosts African research

An open access multi-disciplinary journal to boost the global reach of research from Africa has been launched by the next Einstein Forum...

28 Mar 2018

These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

Kenyan retailers need a 'future-focus' to counter declining consumer confidence

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Africa's first monthly consumer confidence index (KIC Score) rose 1% in February to +13, its highest level since the inception of the measure in June 2016...

13 Mar 2018

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