Media Trends

Marketing & Media trends

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Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

22 Sep 2017

Ads24 provides Food for Thought about the future

The recent “Food for Thought” event hosted by Ads24, provided media industry professionals with a bespoke opportunity to interact with internationally renowned futurist Pieter Geldenhuys and heavyweight academic Professor Nick Binedell...

Issued by Ads24 12 Jun 2017

Newspapers build loyal audiences with quality journalism

Key findings from the Wan-Ifra's annual World Press Trends survey were presented at the 69th World News Media Congress and 24th World Editors Forum in Durban...

7 Jun 2017

#BizTrends2017: Radio still thriving in a digital world

Far from killing the radio star, digital has enhanced radio's offering to audiences and advertisers alike…

By Karl Gostner 1 Feb 2017

#BizTrends2017: Connecting Africa in 2017

With the steadfast development of digital transformation, technology allows for more data opportunities from the increasing connected consumer, says Dawn Rowlands, …

By Dawn Rowlands 30 Jan 2017

#BizTrends2017: Personalisation takes centre stage

In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year…

By Monique Claassen 17 Jan 2017

#BizTrends2017: Three things will drive broadcast innovation

Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show...

By Colin Cullis 16 Jan 2017

#BizTrends2017: Digital Out of Home rejuvenates the market

The Out of Home media environment has shown consistent growth, with digital OOH leading a rejuvenation of the industry, reports Jacques du Preez, CEO of Provantage Media Group...

By Jacques du Preez 13 Jan 2017

#BizTrends2017: Gaining content intelligence

Crafted storytelling remains pivotal to capturing the hearts and minds of readers, says Lani Carstens, managing director John Brown Media...

By Lani Carstens 12 Jan 2017

#BizTrends2017: The future of media planning is about the customer journey

This year sees not only the disruption, but total destruction of our comfort zones in media, warns Graham Deneys, strategy director at Carat...

By Graham Deneys 9 Jan 2017

Media trends 2016

In the late 1990s, Bill Gates wrote a book predicting where technology would take humankind in the following decade. Just under 20 years later, few of his predictions have come true...

By Brendan Seery, Issued by Independent Media 28 Jan 2016

Make storytelling part of your DNA

There is a major shift underway in how content is being disseminated to viewers. As a 'small box content creator', my audience is changing their behaviour...

By Markus Davies 26 Jan 2016

The media agency future

First of all - 2016 aside - I'm already seeing quite a different approach to the definition and the role of a media agency in the actual agency mix when it comes to overall business outcomes for clients...

By Graham Deneys 21 Jan 2016

Out of Home consolidation

Digitisation, new collaborative research and consolidation in the industry, puts OOH media in a very exciting place in South Africa and in Africa...

By Jacques du Preez 21 Jan 2016

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