Marketing & Media trends
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PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...
22 Sep 2017
The recent “Food for Thought” event hosted by Ads24, provided media industry professionals with a bespoke opportunity to interact with internationally renowned futurist Pieter Geldenhuys and heavyweight academic Professor Nick Binedell...
Ads24 12 Jun 2017
Key findings from the Wan-Ifra's annual World Press Trends survey were presented at the 69th World News Media Congress and 24th World Editors Forum in Durban...
7 Jun 2017
Far from killing the radio star, digital has enhanced radio's offering to audiences and advertisers alike…
Karl Gostner 1 Feb 2017
In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year…
Monique Claassen 17 Jan 2017
Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show...
Colin Cullis 16 Jan 2017
The Out of Home media environment has shown consistent growth, with digital OOH leading a rejuvenation of the industry, reports Jacques du Preez, CEO of Provantage Media Group...
Jacques du Preez 13 Jan 2017
This year sees not only the disruption, but total destruction of our comfort zones in media, warns Graham Deneys, strategy director at Carat...
Graham Deneys 9 Jan 2017