Media Trends

BizTrends 2018


Marketing & Media trends

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#BizTrends2018: Communication planning in a disruptive world

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet...

By Gisela Seeley 30 Jan 2018

#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

By Colin Cullis 16 Jan 2018

#BizTrends2018: Five Predictions for media

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions...

By Lisa Macleod 8 Jan 2018

#BizTrends2018: The rise (and rise) of influencers and specialists

There are two major trends affecting communications this year: influencer marketing and the rise of specialists...

By Kevin Welman 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

Remind the world that responsible journalism in a healthy democracy holds power accountable and delivers the truth at all costs, despite what the architects of hate may say...

By Samantha Page 8 Jan 2018

#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

#BizTrends2018: Information overload - finding the 'right' kind of news

If you heard the news today, it's because you chose to. It doesn't mean that you and I have consumed the same news and even if we have, the information and our level of engagement may be different...

By Gia Nicolaides 8 Jan 2018

#BizTrends2018: The near future of data fusion

The future of research and particularly media research, will be data fusion as opposed to the traditional single source...

By Peter Langschmidt 8 Jan 2018

#BizTrends2018: Down with 'short-termism', more focus on customisation

Developments will accelerate or land in the next 12 months, include brand equity, ad blocking, digital growth, big data and growing businesses...

By Ryan Williams 8 Jan 2018

Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

22 Sep 2017

Ads24 provides Food for Thought about the future

The recent “Food for Thought” event hosted by Ads24, provided media industry professionals with a bespoke opportunity to interact with internationally renowned futurist Pieter Geldenhuys and heavyweight academic Professor Nick Binedell...

Issued by Ads24 12 Jun 2017

Newspapers build loyal audiences with quality journalism

Key findings from the Wan-Ifra's annual World Press Trends survey were presented at the 69th World News Media Congress and 24th World Editors Forum in Durban...

7 Jun 2017

#BizTrends2017: Radio still thriving in a digital world

Far from killing the radio star, digital has enhanced radio's offering to audiences and advertisers alike…

By Karl Gostner 1 Feb 2017

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