Marketing & Media trends
Construction & Engineering trends
CSI & Sustainability trends
Energy & Mining trends
HR & Recruitment trends
Logistics & Transport trends
Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...
The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...
Maroefah Smith 4 Dec 2018
The hot topic of digital disruption, and consequentially the accelerated pace at which our working lives are shifting, was tackled from three seemingly disparate directions at Marketing the Future, a recent event held by the IMM Graduate School...
3 Dec 2018
Blockchain has the potential to grow into a key capability, helping companies in the entertainment and media industry to keep track of content assets, avoid contractual disputes and establish the certainty and accountability that will foster trust with business partners and customers...
Paul Mitchell 12 Nov 2018
In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...
12 Oct 2018
'Cord cutters' and 'cord nevers' are proud of the fact that they don't fall into the description of a typical TV audience, but the SABC is now calling on all who watch televised content to pay up for TV licences - even if they don't watch on traditional TV sets...
Leigh Andrews 9 Oct 2018
The Publisher Research Council and Nielsen launched a 'fused' survey, called Fusion - said to change the face of research in South Africa - in Johannesburg and Cape Town last week...
28 Sep 2018
Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...
20 Sep 2018
Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...
Leigh Andrews 11 Sep 2018
The launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 explained the confusing terminology of 'millennials', 'Gen Z', 'born frees', 'generation jobless' as well as the often-misquoted numbers...
Leigh Andrews 6 Sep 2018