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Trend or insight? What's the difference?

As marketers, we're all addicted to trends, but let's be honest, most of us get a little confused about what a trend or an insight really is...

By Winnifred Knight, Issued by Mortimer Harvey 4 Apr 2016

#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Taylor 16 Mar 2016

The new agency talent directive

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

By Alistair Mokoena 12 Feb 2016

Five big ideas that build brand love from two innovators

Two innovators - Brand inc Creative Group MD, Chris Heaton, and Tag 8 Media Consultancy MD, Andrew Franks - expand on trends that 2015 brought to life, and that 2016 will improve on...

Issued by Brand inc 12 Feb 2016

Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 11 Feb 2016

Producing content at the speed of culture

When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...

By Pete Case 11 Feb 2016

Do you want to be a trend forecaster?

It's actually pretty easy(ish), but shh, don't tell anyone...

By John Sanei 10 Feb 2016

The future of marketing in 2016: Hot trends and what to watch

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016...

By Winnifred Knight, Issued by Mortimer Harvey 8 Feb 2016

Social influence

From the rise of the Socially Important Person (SIP), active activists and tapping into national kids crazes, marketers need to be on their toes to keep up with the youth...

By Gee Motsepe & Lara Petersen 3 Feb 2016

The critical South African consumer

There is a growing confidence among South African consumers that they no longer have to compromise even with limited funds...

By Stephanie Matterson 3 Feb 2016

161: Biz Takeouts is back with BizTrends 2016

On the first episode of Biz Takeouts Marketing & Media radio show on Thursday, 4 February 2016, from 9-10am, show host Warren Harding looks at the trends and opportunities affecting you in 2016.

3 Feb 2016

Innovation and collaboration

The industry is in an age where migration into the digital space is imperative, and the strong, inventive, pioneering and innovative players will ensure the longest longevity in the market...

By Bridget von Holdt 2 Feb 2016

Heading for a 'privacy apocalypse'

Big data is all the rage, but what does that mean in real terms in 2016 and is it just the tip of the iceberg in terms of the implications for privacy protection and the unchecked harvesting of consumer experiences..?

By Anice Hassim 2 Feb 2016

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