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BizTrends 2015

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[Trends 2015] Business and consumer trends for 2015

Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang...

By Dion Chang 16 Jan 2015 13:00

[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

Save the date: BizTrends 2015 Imbizo Johannesburg

A stellar line-up of industry leaders will discuss current trends in the marketing communications industry, as well as do some crystal ball gazing for 2016 at's special trend event on 17 September at the Sandton Convention Centre...

Issued by 29 Jul 2015 11:10

The value and impact of innovative trends in brand display

Brands, both physically and emotionally, are designed to be on display - to be seen, to be experienced, bold enough to be impressive and individual enough to be influential...

Issued by FSD 23 Jun 2015 08:47

African youth account for 65% of the continent's R10tn consumer spending and ad targeting

Half of all Africans are under the age of 20, with those aged 16-34 accounting for 65% of the entire continent's trillion-dollar consumer spending and with this being the fastest growing continent with smart-phone use, advertisers are obsessing on how best to reach them...

Issued by Atmosphere Orange 15 Jun 2015 11:51

Wearing your heart on your sleeve

Whether shopping for something as simple as a pair of jeans or that must-have fashion item, the average consumer doesn't give much thought to...

By Nicci Botha 10 Jun 2015 08:00

Digital marketing innovation with Google Voice Search

Google recently got the digital marketer inside me intrigued with their "OK Google" advertising campaign, which the 72andSunny advertising agency produced for Google and rolled out in New York...

By Stephen Sandmann 1 Jun 2015 07:20

Dealing with rapid change

Are you fully aware of the momentous change that is predicted in only the next five to 10 years and do you know how your industry will be affected by the top trends?...

By Louise Marsland 1 Jun 2015 13:56

Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

Seven key trends in digital marketing

Here are seven trends I reckon will dominate digital marketing this year...

By Ben Evans 20 Mar 2015 05:36

A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

The selfie shapes monolithic fashion

"... Me and the beach, me and my food, me and my shoes, me and my boyfriend, me and Li taking lots of selfies." - Li Edelkoort

By Jessica Taylor 2 Mar 2015 08:00

What you missed if you weren't at #BizTrends2015

Here's what you missed if you weren't at the #BizTrends2015 event on Thursday, 12 February 2015, when Cape Town's brightest gathered at Inner City Ideas Cartel...

By Leigh Andrews 17 Feb 2015 13:00

Foshizi's top five mass market trends for 2015

The mass market in South Africa is a fast-moving and ever-changing environment, with new trends evolving all the time. So what are the top trends to watch out for this year?...

Issued by Foshizi 17 Feb 2015 11:53

Let the credits roll!

As the first phase of #BizTrends2015 comes to close, we'd like to take the opportunity to formally offer our thanks to all sponsors, contributors, partners, associates, suppliers and friends near and far for getting behind the BizTrends initiative...

Issued by 17 Feb 2015 12:55

WAPA Predictions for 2015

In December, the news is full of reviews and analysis of the year gone by, while predictions are notoriously difficult, WAPA has focused on the trends impacting the wireless industry and predicts the following for 2015...

17 Feb 2015 10:09

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