Trends




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The elephant in the room is Julius
The elephant in the room is Julius

If I had to award a prize for the marketer of the year, that prize would go to Julius Malema and his Economic Freedom Fighters (EFF)...

By Walter Pike 18 Dec 2014 07:31

Louise Marsland
2014 game changers

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa...

By louise marsland 5 Dec 2014 09:48

Ben Wagner
The definitive top 10 trends for 2015

Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and phone. High tide and trends work like that...

By Ben Wagner, Issued by NATIVE VML 4 Dec 2014 11:14

#FUTURESHIP 2030 takes off - Tag 8
#FUTURESHIP 2030 takes off

Focusing on the future of leadership, the Futureship launched on 12 November at the Sandton Convention Centre, forming the setting for LRMG Performance Agency's (in collaboration with Skillsoft) annual Café Africa event...

Issued by Tag 8 28 Nov 2014 09:30

[TrendTalk] Creativity's 'curse'
[TrendTalk] Creativity's 'curse'

There's a social media meme that likens the brain of a creative person to having 100 tabs open all at once...

By Louise Marsland 28 Nov 2014 08:59

Louise Marsland
[TrendTalk] Is social media all hype?

OMW! Could it be true - is social media all just hype of its own making?

By Louise Marsland 21 Nov 2014 09:21

Bizcommunity.com launches Biz Trends 2015 - Bizcommunity.com
Bizcommunity.com launches Biz Trends 2015

Bizcommunity.com has teamed up with specialist industry editor and columnist, Louise Marsland, to bring you a comprehensive, curated, thought-leadership perspective on trends and consumer insights for 2015 for the media, marketing and advertising communications industries in South Africa and the continent.

Issued by Bizcommunity.com 17 Nov 2014 13:08

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

By Louise Marsland 15 Sep 2014 08:40

Louise Marsland
Reap what ye sow

A few years ago, international trends forecaster, Li Edelkoort told a Design Indaba audience to "go farming".

By Louise Marsland 18 Jul 2014 10:18

[2014 trends] 2014 Biz Trends Report now available
[2014 trends] 2014 Biz Trends Report now available

Bizcommunity.com's eagerly anticipated 2014 Trends is now available for download as a PDF or in the form of a digital magazine.

17 Feb 2014 12:16

[2014 trends] African Renaissance
[2014 trends] African Renaissance

It is hardly clairvoyant to acknowledge that Africa's natural and human resources will be pivotal in almost every category you care to name in the decades to come; here's how...

By Terry Levin 10 Feb 2014 13:51

[2014 trends] Fashionably late
[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014 08:28

[2014 trends] The future lies in the palm of your hand
[2014 trends] The future lies in the palm of your hand

With reports of mobile usage overtaking desktop usage in the next two years, it only makes sense that mobile will become a more integrated strategic channel for brands in 2014.

By Anton Krugel 6 Feb 2014 10:58

[2014 trends] The Year of Happy
[2014 trends] The Year of Happy

From #100happydays to Pharrell Williams 24hoursofhappy.com, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding?

By Janet Kinghorn 6 Feb 2014 08:23

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