Trends




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Biz Trends 2014

The digital edge live 2014

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

By Louise Marsland 15 Sep 2014 08:40

Louise Marsland
Reap what ye sow

A few years ago, international trends forecaster, Li Edelkoort told a Design Indaba audience to "go farming".

By Louise Marsland 18 Jul 2014 10:18

[2014 trends] 2014 Biz Trends Report now available
[2014 trends] 2014 Biz Trends Report now available

Bizcommunity.com's eagerly anticipated 2014 Trends is now available for download as a PDF or in the form of a digital magazine.

17 Feb 2014 12:16

[2014 trends] African Renaissance
[2014 trends] African Renaissance

It is hardly clairvoyant to acknowledge that Africa's natural and human resources will be pivotal in almost every category you care to name in the decades to come; here's how...

By Terry Levin 10 Feb 2014 13:51

[2014 trends] Fashionably late
[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014 08:28

[2014 trends] The future lies in the palm of your hand
[2014 trends] The future lies in the palm of your hand

With reports of mobile usage overtaking desktop usage in the next two years, it only makes sense that mobile will become a more integrated strategic channel for brands in 2014.

By Anton Krugel 6 Feb 2014 10:58

[2014 trends] The Year of Happy
[2014 trends] The Year of Happy

From #100happydays to Pharrell Williams 24hoursofhappy.com, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding?

By Janet Kinghorn 6 Feb 2014 08:23

[2014 trends] A roller-coaster of a year
[2014 trends] A roller-coaster of a year

2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences...

By David Blyth 6 Feb 2014 05:33

[2014 trends] The big themes on the 2014 brand radar
[2014 trends] The big themes on the 2014 brand radar

Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.

By Nicola Kleyn 5 Feb 2014 11:08

[2014 trends] The year ahead for research
[2014 trends] The year ahead for research

As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.

By Henk Pretorius 4 Feb 2014 12:26

[2014 trends] A game changing year for advertising and communications
[2014 trends] A game changing year for advertising and communications

2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.

By Odette van der Haar 4 Feb 2014 10:13

[2014 trends] Delivering value in a dynamic retail environment
[2014 trends] Delivering value in a dynamic retail environment

The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.

By Brett Kaplan 4 Feb 2014 08:20

[2014 trends] The year of the social customer
[2014 trends] The year of the social customer

How do you make your brand stand out from the clutter? How can you retain existing customers and acquire new ones in a world of rising consumer expectations?

By Gordon Geldenhuys 3 Feb 2014 12:00

[2014 trends] The cash-strapped consumer
[2014 trends] The cash-strapped consumer

I believe this will be one of the biggest trends to shape the marketing landscape in 2014...

By Mike Taberner 3 Feb 2014 06:27

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