Bizcommunity.com has teamed up with specialist industry editor and columnist, Louise Marsland, to bring you a comprehensive, curated, thought-leadership perspective on trends and consumer insights for 2015 for the media, marketing and advertising communications industries in South Africa and the continent.
Issued by Bizcommunity.com 17 Nov 2014 13:08
Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...
By Louise Marsland 15 Sep 2014 08:40
Bizcommunity.com's eagerly anticipated 2014 Trends is now available for download as a PDF or in the form of a digital magazine.
17 Feb 2014 12:16
With reports of mobile usage overtaking desktop usage in the next two years, it only makes sense that mobile will become a more integrated strategic channel for brands in 2014.
By Anton Krugel 6 Feb 2014 10:58
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.
By Henk Pretorius 4 Feb 2014 12:26