Marketing & Media trends

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Do you want to be a trend forecaster?

It's actually pretty easy(ish), but shh, don't tell anyone...

By John Sanei

The future of marketing in 2016: Hot trends and what to watch

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016...

By Winnifred Knight, Issued by Mortimer Harvey

Social influence

From the rise of the Socially Important Person (SIP), active activists and tapping into national kids crazes, marketers need to be on their toes to keep up with the youth...

By Gee Motsepe & Lara Petersen

The critical South African consumer

There is a growing confidence among South African consumers that they no longer have to compromise even with limited funds...

By Stephanie Matterson

161: Biz Takeouts is back with BizTrends 2016

On the first episode of Biz Takeouts Marketing & Media radio show on Thursday, 4 February 2016, from 9-10am, show host Warren Harding looks at the trends and opportunities affecting you in 2016.

Innovation and collaboration

The industry is in an age where migration into the digital space is imperative, and the strong, inventive, pioneering and innovative players will ensure the longest longevity in the market...

By Bridget von Holdt

Heading for a 'privacy apocalypse'

Big data is all the rage, but what does that mean in real terms in 2016 and is it just the tip of the iceberg in terms of the implications for privacy protection and the unchecked harvesting of consumer experiences..?

By Anice Hassim

Top 10 social trends for 2016

At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks...

By Farren Roper

Youth marketing in South Africa 2016

Marketing to young people can be a remarkable challenge. With rapidly changing fads, concepts, and trends, finding the right balance between valuable, actionable information and youth-oriented content can be very difficult...

Issued by Student Brands

How ideas will spread in 2016

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes...

By Walter Pike

Marketing spend under pressure

I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave...

By James Cloete

Programmatic video is a gamechanger

The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel...

By Stijn Smolders

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