The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...
17 Apr 2015 15:25
WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
JOHANNESBURG: InMobi, the independent mobile ad network, has released its April 2011 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that InMobi now serves 4.2 billion impressions a month in Africa, up 21% from 3.5 billion in January 2011.
6 Jun 2011 12:11
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
By Issa Sikiti da Silva 21 Apr 2011 09:37
WATERLOO: The Centre for International Governance Innovation (CIGI) recently announced that the Africa Portal has reached a large, worldwide audience since its launch late last year. The online knowledge resource, which became active on 25 November 2010, offers open access to a suite of features aimed to equip users with research and information on Africa's current policy issues.
14 Mar 2011 11:06
The 13th PAMRO meeting and All Africa Media Research Conference will take place from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel. Updates on media audience research activities from countries from all parts of Africa will be provided.
14 Mar 2011 08:23
IPS Africa hosted researchers, reporters and policy advocates in Johannesburg last month to review the outcomes of its DFID-funded 'Changing Lives: Making research real' project and its impact on research uptake in the region. The roundtable discussion sought to review the programme and develop research communication best practices to support research uptake.
8 Mar 2011 09:59
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011 11:00
In partnership with OMD, Tony Koenderman's AdReview is designed to provide expert and accurate media information covering South Africa and the SADC. The review covers Angola, Botswana, DRC, Lesotho, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
19 Jul 2010 06:57