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Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...

By Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –
#Pamro2017: Rethinking TV audience measurement in Africa

Jennie Beck, CCO or chief client officer at Kantar Media Mena, spoke at this week's Pamro Conference on the challenges of TV audience measurement or TAMs in Africa and how the rapidly developing African TV infrastructure may turn this on its head, creating new measurement opportunities.

By Leigh Andrews 30 Aug 2017

Kui Kariuki
#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...

By Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.
How will Africa cope with its rising population challenges?

BBC News broadcasts a week of special programming on Africa's rising population...

16 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

Three African markets worst affected by spam calls
Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries...

2 Aug 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Data/ © rawpixel via
African data is not “user-friendly”

The role of open data in Africa was discussed at a recent open data conference in Nigeria...

24 Jul 2017

Centres of excellence transform Africa
Centres of excellence transform Africa

A world class ecosystem of pan-African transformation through mathematical sciences is launched in Rwanda...

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

Consumer insights agency raises seed capital
Consumer insights agency raises seed capital

Bamba, a boutique African data collection agency, raises $1.1 million USD in first seed round…

16 Feb 2017

ECA Monthly stats report
ECA launches monthly Africa economic and social data

The Economic Commission for Africa has launched its newest product, the Africa 'Statistical Flash', with macro-economic and social data on Africa...

6 Sep 2016

AIMS students
Research funding for African scientists for climate change solutions

Canada commits $22.6 Million to support training of African Mathematical Scientists on climate change solutions...

5 Sep 2016

Professor Ernest Aryeetey
Trans-continental university research strengthened

African Research Universities Alliance (ARUA) appoints first Secretary General, Professor Ernest Aryeetey...

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
Investment in African researchers

Winners of the HE Ameenah Gurib-Fakim PhD Scholarship Programme announced...

27 Jul 2016

GeoPoll appoints head of Africa sales team
GeoPoll appoints head of Africa sales team

GeoPoll will add over 20 business development representatives in coming months...

7 Jul 2016

Harmonising media research across Africa
Harmonising media research across Africa

Beyond Babel: harmonising media research across Africa for a more prosperous future...

By Oresti Patricios 27 Jun 2016

Image by 123RF
Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market...

21 Jun 2016

Image by 123RF
Unlocking telecoms investment in Africa

World Telecom Labs unveils findings of 2016's only survey about African universal service funds...

20 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

By Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product
First Pan-African OOH measurement product

GeoPoll, Kantar Media, and Cuende announce first Pan-African Out of Home measurement product...

2 Jun 2016

Image by 123RF
Why it's time African researchers stopped working in silos

Even though most African countries face similar health and developmental challenges, researchers work in silos...

By Thomas Kariuki 26 May 2016

BrandsEye launches 360 media monitoring solution
BrandsEye launches 360 media monitoring solution

BrandsEye is now able to monitor traditional media, including print and broadcast, alongside its existing offering of tracking social media and online news...

22 May 2016

The mobile revolution in Africa
The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

Africa is the youngest continent in the world in terms of its people and is expected to have the largest workforce in the world by 2035. Consumer-facing industries will grow significantly between now and 2010. (Image: NASA)
Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014

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