BizTrends 2018

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#BizTrends2018: Africans for Africans by Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa...

By Nonye Mpho Omotola 10 Jan 2018

Closing the wealth gap in Africa

From "Africa Reeling" to "Africa Rising", there's a new narrative for the African continent, now showing promising signs of sustainable growth under more stable governments.

By Kingsley Ighobor 9 Jan 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?

By Ailsa Wingfield 8 Jan 2018

What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward...

By Tom Manners 11 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

Television will endure in a Netflix world

In a world where all-episodes-at-once has quickly become ubiquitous, what else will consumers want out of their entertainment experience in the future?

10 Jan 2018

Combating Africa's inequalities

In this special coverage of Sustainable Development Goals (SDGs), the focus is on SDG 10, which is "Reduced inequality within and among countries". The aim of SDG 10 is for countries to adopt policies that promote the three dimensions of sustainable development - economic, social and environmental...

By Ernest Harsch 10 Jan 2018

African history series from Deutsche Welle

Deutsche Welle's history project "African Roots" addresses young Africans and uses animation in an attempt to reveal more about the continent's history...

9 Jan 2018

#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

#BizTrends2018: The ever-changing consumer

In order for businesses to strive and even survive in many instances, it is vital that they take on a 'human-centered' approach to every aspect of their business and invest more time and effort on truly trying to understand their customers...

By Dave Nemeth 8 Jan 2018

#BizTrends2018: A trends story from a magician's granddaughter

A marketing doyen waves her magic wand to wish in the trends she visualises for this year...

By Heidi Brauer 8 Jan 2018

#BizTrends2018: Predicting future consumer behaviour

The insights industry is transforming in order to remain relevant in a new fast-moving world where consumers have easy access to endless choices...

By Diane Gantz 8 Jan 2018

#BizTrends2018: An augmented reality check

If we look at how tech companies are ploughing money into AR and VR developments it's easy to see why analysts are so bullish about the growth in this space...

By Johan Walters 8 Jan 2018

#BizTrends2018: Delivering UX with soul

Programmatic has entrenched itself in our digital world and we all know it is not going anywhere, but we will see more channels being added, more capabilities and all being underpinned by artificial intelligence...

By Mike Carter 8 Jan 2018

#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

2017 was not a good year for companies handling crises. The number of casualties was alarming. We had our pick of it - from motoring, to beverages, to aviation, and everything in between...

By Daniel Munslow 8 Jan 2018

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