As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.
14 Nov 2013 10:02
After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.
By Vanita 'Bezi Phiri 15 Oct 2013 08:00
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
Burson-Marsteller, a global public relations and communications firm, has announced a new exclusive partnership in Kenya with the creation of Engage Burson-Marsteller.
3 Jul 2013 13:46
AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.
14 Jun 2013 11:10
In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.
30 Jan 2013 11:45
Marketing communications agency, Redhouse Advertising, has acquired the TBWA Worldwide license in Kenya.
20 Nov 2013 12:46
Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.
31 Oct 2013 13:18
East African Breweries Limited (EABL) on Monday, 28 January 2013, held a draw in which a local pub won Ksh5m in the Timaam Local bar promotion. A proud Boniface Munywoki of Black Havana Pub in Huruma, Eastlands, Nairobi county could not hide his delight on receiving a call to declare him the winner.
30 Jan 2013 10:21
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