Marketing

Subscribe to industry newsletters

Biz Takeout's

Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
Get the Flash Player to play this.

Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
Get the Flash Player to play this.

Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
Get the Flash Player to play this.

Share us

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Free, targeted media in Kenya draws advertisers
Free, targeted media in Kenya draws advertisers

The absence of specialist media channels, and obstacles in direct marketing, have created challenges for advertisers keen to reach the country's aspiring consumer class...

By Bob Koigi 5 Aug 2014 12:20

ScanGroup to buy majority stake in marketing company EMPL
ScanGroup to buy majority stake in marketing company EMPL

Ventures Africa reports that advertising and communications services company, ScanGroup will acquire majority stake in EMPL, a South African marketing company, as it aims to...

10 Jul 2014 16:24

Orange Kenya amends "misleading" ad, condemns media coverage
Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya has criticised media reports for inaccuracy after amending an ad related to its and Safaricom's call tariffs following a ruling by the the Advertising Standards Committee.

By Agatha Nduku 27 May 2014 13:40

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Driving mobile from Cape to Cairo - Millward Brown
Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Redhouse Advertising acquires TBWA license in Kenya
Redhouse Advertising acquires TBWA license in Kenya

Marketing communications agency, Redhouse Advertising, has acquired the TBWA Worldwide license in Kenya.

20 Nov 2013 12:46

Predictive analytics delivers marketing edge
Predictive analytics delivers marketing edge

Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.

14 Nov 2013 10:02

VWV rolls out OBYS Kenya campaign
VWV rolls out OBYS Kenya campaign

Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.

31 Oct 2013 13:18

Vanita 'Bezi Phiri
Africa: An advertising voyage of discovery

After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.

By Vanita 'Bezi Phiri 15 Oct 2013 08:00

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Danette Breitenbach
Africa shows its social side

Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.

By Danette Breitenbach 12 Sep 2013 14:57

Show more
No jobs found