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 | CÉSAR VACCHIANO The Covid-19 pandemic has accelerated a process of mergers in our industry... read |
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 | NICKY BRAND Given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the "inclusion revolution" by means of ad campaigns, social content and CSI initiatives...read |
|  | | Covid-19 was a catalyst for change - or closure for publishers - as newsrooms around the globe were forced to accelerate digital transformation. Daily Maverick, however, placed their trust in the newspaper market ...read |
|  | EVAN-LEE COURIE Lars Lehne has been appointed group CEO of Incubeta, the South African-born, global independent digital marketing services group...read |
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| |  | SIBUSISO SITOLE It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape... Read |  | FRANCOIS VAN DYK Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year... Read |  | JASON STEWART Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences... Read |  | |  | DEIRDRE KING After almost 100 years of radio in South Africa, it's only fitting that this 'timer' medium became our companion in the year that needs no restatement... Read |  | JOEY KHUVUTLU Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic... Read |  | ROBIN FISHER Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021... Read |  | |  | JOHANNA MCDOWELL It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue... Read |  | AILSA WINGFIELD Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions... Read |  | NIAMH NICLIAM The digital acceleration of the last two years, but most especially during 2020, has placed a growing focus on digital marketing delivery... Read |
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| #FacebookMarketingMasterminds | |
| |  | ISSUED BY FACEBOOK This month's Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign... Read |
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| Marketing & Media |
 | HOWARD FELDMAN Covid be dammed, I fully intend making a bunch of new year resolutions that I have no intention of keeping. The pandemic can rob us of our health, our economic security, ability to travel and of our freedom, but it can never take away our ability to delude ourselves... Read |
| Advertising |
 | ISSUED BY BOOMTOWN Boomtown has hit the ground running in 2021 with a new client - already! - to add to the half a dozen it signed up during the Covid-19 months... Read |
 | ISSUED BY NAHANA COMMUNICATIONS GROUP McCann1886 was awarded several accounts in the last few weeks of 2020 and begins the new year on a high... Read |
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| Covid-19 |
 | MTN recently announced that it is rewarding its users that download the Covid-19 Alert South Africa app with 1GB of data... Read |
| CRM, CX, UX |
 | CHARLOTTE ADELGAARD The impacts of Covid-19 won't be temporary and customer experience (CX) as we know it is coming to an end. Luckily, we can all learn from the changes to come... Read |
 | BRENT HAUMANN Great customer experience is understood by most businesses. By providing outstanding customer experience they know it will help their organisation stand out from competitors while fostering loyalty and trust... Read |
| CSI |
 | ISSUED BY PRIMEDIA BROADCASTING Late last year, the Fair Cape Cares Foundation donated a further R250,000 worth of dairy products to feeding schemes in the Cape Town area in conjunction with Pippa Hudson's show on Cape Talk... Read |
| Design |
 | SINDY PETERS Participating in our annual #BizTrends2021 feature, Anthony Orelowitz, director at Paragon Group, shares his insights on how Covid-19 has and will impact the future of the workplace... Read |
 | The Lego Group has released its decorative Botanical Collection, comprising Flower Bouquet and Bonsai Tree sets for green-fingered or plant-loving adults looking for simple, mindful activities... Read |
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| Digital |
 | ISSUED BY PUBLISHER'S TOOLBOX PT SportSuite and the Momentum Multiply Titans have announced a digital platform partnership aimed at increasing digital engagement between the Centurion-based franchise, their fan community and sponsors during the lockdown period and beyond... Read |
 | ISSUED BY LOCATION BANK A national cellular company with 282 physical store locations signed up for Location Bank's help. We got to work, boosting this brand's digital footprint for a stellar ROI... Read |
 | DESIRÉE GULLAN, ISSUED BY G&G DIGITAL A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals, businesses and organisations need to adapt to this behaviour change... Read |
 | ISSUED BY DIGITAL KUNGFU When you have an urgent campaign that needs to be deployed quickly, efficiently and effectively, there's only one partner to turn to: Digital Kungfu... Read |
 | GERHARD OOSTHUIZEN New banking regulations, digital consumers, the eradication of passwords, contactless technology - these are just some of the trends that will shape financial services and payments in 2021... Read |
 | NEIL BROMEHEAD As marketers, we often need to find new and innovative ways of connecting and engaging with our audiences. Sometimes our ideas can feel quite gimmicky or trendy, but one recent innovation seems to be here to stay... Read |
 | STEVE DAVIES As businesses across sectors consider various new modes of work to drive business performance, there is an increasing urgency to streamline and optimise communication channels - for both internal and external functions... Read |
| Events & Conferencing |
 | Big Concerts and The Entertainment Group have partnered with the Irish-based Health Passport Europe in an effort to reopen the South African events industry while adhering to Covid-19 safety protocols. The companies will be using rapid Covid-19 testing and the Health Passport Europe mobile technology... Read |
| Magazines |
 | Lookbook Studio, an independent media company and creative content studio, has acquired South African décor and design title House and Leisure... Read |
| Marketing |
 | ISSUED BY EBONY+IVORY Ebony+Ivory presents the Market Segmentation South Africa Series, which will run over the next seven modules, in collaboration with independent media consultant and media coach Gordon Muller... Read |
 | ISSUED BY OGILVY SOUTH AFRICA Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America... Read |
 | ANDREW SMIT AND JOHAN WALTERS If Covid-19 was the villain of 2020, then digital was the hero. As in-store transactions plummeted, e-commerce rushed in to pick up the slack. Rapid digitalisation saw smaller companies suddenly able to compete directly with our large enterprises... Read |
 | ANDREA PAULSEN 2020 turned out so different to anything we could have imagined, and many marketing plans and ideas were shelved. Some for good reason. With reduced income, the marketing budget also shrinks.... Read |
 | Iuel will take lead of the destination marketing organisation and communications and marketing teams from 15 March 2021... Read |
| Media |
 | MIMI KALINDA The term "thought-leader" has become quite a buzzword in recent years, particularly in relation to the rapid rise of "influencers" on social and digital media... Read |
 | The South African National Editors' Forum (SANEF) is deeply concerned about the high level of misinformation, fake news and disinformation relating to Covid-19 and to vaccination... Read |
| Mobile |
 | South Africa's Information Regulator met Facebook South Africa this week to discuss its revised WhatsApp privacy policy... Read |
| One Show Awards |
 | The One Club for Creativity has revealed seven creatives from South Africa who will serve as judges for The One Show 2021... Read |
| Publishing |
 | BRONWYN WILLIAMS This week Bronwyn Williams draws parallels between an 18th century novella and the perils of brand woke washing... Read |
| Radio |
 | Mzwandile Nzimande, also known as DJ1D, has died. The Nzimande family confirmed that he died on Wednesday, 13 January 2020 at 9am at the Olivedale Clinic in Johannesburg after testing positive for Covid-19... Read |
 | DJs Fresh (Thato Sikwane) and Euphonik (Themba Mbongeni Nkosi) have reached a mutual decision to be taken off air as cops probe rape allegations against the two popular DJs... Read |
| Research |
 | Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs... Read |
 | The Thomson Reuters Foundation has released a report containing the voices of journalists working across the Global South and Emerging Economies highlighting the challenges faced by the profession during the pandemic... Read |
| Social Media |
 | ISSUED BY MELTWATER Move over Facebook and WhatsApp; there are new social networks on the block and they have been taking the world by storm... Read |
 | The inaugural class of African content creators set to receive a grant from the #YouTubeBlackVoices Fund for the development of their YouTube channels have been announced... Read |
 | TikTok has announced that it will be changing the default privacy setting for all registered accounts of users aged 13-15 years old to private... Read |
| Behind the Selfie |
 | EVAN-LEE COURIE I catch up with Alex Caige, host of Daybreak with Alex Caige on 947, to find out what's really behind his 'mask'... Read |
 | JESSICA TENNANT This week, we go behind the mask with Brandt Botes, creative director of design at Old Friend Young Talent... Read |
| D&AD Awards |
 | D&AD has launched the creative campaign for this year's New Blood Awards, Ceremony, Festival and Academy, entitled 'Your Butterfly Effect'... Read |
| Africa |
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 | NJ AYUK For decades, many of Africa's oil- and gas-producing states followed a predictable pattern. They treated their oil and gas primarily as raw materials that could be sold abroad for a quick profit... Read |
 | The Jua Kickstarter Fund has doubled to $2m (R30m). The fund was launched by African industrialist Adam Molai in November 2020 with $1m available for African entrepreneurs... Read |
| Business |
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 | PAULA SARTINI Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships... Read |
 | YAEL GEFFEN Although the pandemic hasn't abated as we had all hoped and 2021 appears to be more of the same, when one takes a closer look there have already been notable positive shifts... Read |
 | ALISON FERGUS The Covid-19 pandemic forced organisations to make a rapid shift to remote work and online project management. Project managers and teams suddenly have an even greater responsibility to communicate and collaborate effectively. According to a recent survey by PwC, this trend is set to continue. But what else can project managers expect in the new year...? Read |
 | DAVE COOK The economist John Maynard Keynes predicted in 1930 that the amount we work would gradually shrink to as little as 15 hours a week as technology made us more productive... Read |
 | DAVID TAYLOR The Automobile Association (AA) is predicting a steep increase in the prices of petrol, diesel and paraffin for February 2021... Read |
 | According to a Trialogue survey, carried out for its 23rd annual Trialogue Business in Society Handbook, three-quarters of participating large companies had an employee volunteering programme... Read |
| New Press Office on Bizcommunity | More | Join |
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 | Briefly News is the #1 news and entertainment platform by audience in South Africa. We apply unique advertising formats such as native advertising, rich media and interactive tools. |
| Entrepreneurship |
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 | ANTON OOSTHUIZEN As 2021 gets into full swing, business owners are doing whatever they can to make this year's profit line tracks upwards... Read |
 | JASON MELLOW We all agree 2020 was a year of disaster of note - but hard times can be good teachers. Businesses, and particularly SMEs, should take the time now to understand what 2020 taught us... Read |
| Quotes |
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John Lennon "Life is what happens when you're busy making other plans." Roy T. Bennett "Don't be pushed around by the fears in your mind. Be led by the dreams in your heart." George Addair "Everything you've ever wanted is on the other side of fear." Zig Ziglar "You don't have to be great to start, but you have to start to be great." Anonymous "If you try, you risk failure. If you don't, you ensure it." |
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| New appointments |
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- Ogilvy appoints James Kinney as global chief diversity officer - more info
- Seacom announces new group chief digital officer - more info
- Incubeta appoints new group CEO - more info
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| Jobs offered |
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| Scan Display's office in Kigali, Rwanda has an opportunity for a young go-getter with high energy levels to join the team as an account executive. Read more >> |
| Johannesburg-based stock image and motion library company is seeking to employ a personal assistant to the MD. Read more >> |
Mobelli Furniture and Living is seeking an e-commerce manager to be responsible for website management, analytics, content marketing and paid media campaigns. Read more >> |
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