| | | No Comment |  Welcome to 2007! Only three years to 2010 - and another three years of columns, letters, blogs and articles on whether or not we'll be ready... (have your say in our Forum section). Kicking off the New Year Bizcommunity.com will be running a daily round up this week of trends in media, marketing and advertising from local and global pundits for the year to come, ending off the week with a few humorous 'alternative' predictions for 2007. The social media revolution is the hottest trend right now, as aptly summed up by Time magazine which awarded 'Person of the Year' to "you", us all, as the bloggers or citizen journalists cluttering up cyberspace with their two cents worth. Also a big talking point online currently is global ad agency, JWT's 70 trends for 2007 (see below). In another trend report, The Hartman Group reports that people are no longer content to be passive consumers and are increasingly utilising the marketplace for their own creative ends (also below). Locally, this is a fantastic year in our industry for international events of significance coming to South Africa: from the 10th anniversary of the fabulous Design Indaba taking place 21-24 February which always attracts such phenomenal glocal speakers; the World Public Relations Festival from 13-15 May; and the 60th Congress of the World Association of Newspapers 2-6 June. All are taking place in Cape Town. It is always an incredible networking and learning experience to attend these events and showcase our industry sectors on the global stage. Bizcommunity.com will of course bring regular updates and all booking details as the year progresses. Wishing all our readers, advertisers, media partners and clients a happy and successful new year!
Enjoy! Louise Marsland, editor, editor@bizcommunity.com
| | Headlines | JWT's 70 trends for 2007
Seven trends to watch in 2007
A revolution in multimedia convergence?
DMA signs up first founder members
MTN awards ad contract to Jupiter
Spier Wines' non-core brands go to Cape Coastal Vintners
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Marketing | | JWT's 70 trends for 2007
NEW YORK: JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, has released 70 "in" products, services and trends that will help to define 2007. "By examining what resonates with consumers, we can identify the larger patterns that will shape our lives in the years to come," explains JWT chief marketing officer Marian Salzman.
Seven trends to watch in 2007
 In 2007 every product or brand is, by definition, a global brand says The Hartman Group which has released seven trends for 2007 that have been identified as having a profound impact on the marketplace in the year ahead. The trend of the decade is identified as "redefining quality" and consumers are in search of "authenticity" in their interactions in the marketplace.
DMA signs up first founder members
The Direct Marketing Association of South Africa has received the support of three of the biggest brands in direct marketing as founder members: First National Bank, RCS and the South African Post Office have secured their ties with the association which currently has some of the leading names in the industry working to grow the DMA into a true industry mouthpiece, delivering real value for both members and consumers. Founding membership will be capped at 10 members.
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Advertising | | MTN awards ad contract to Jupiter
The MTN Group has announced that the Jupiter Drawing Room has been awarded the advertising agency contract for MTN Group, MTN South Africa and MTN Swaziland, covering both brand and retail.
FCB Jozi invests in The Imagination Lab - FCB South Africa
FCB Johannesburg staffers have invested considerable time and intellectual capital in Sandton's Urban Lab and Alexander's Alex Lab after being approached by The Imagination Lab's Yemeshree Moodley to share their experiences with students at both facilities.
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| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | ISPA committed to scrapping of BCX deal
The Internet Service Providers' Association of SA (ISPA) reaffirms its commitment to halting Telkom's proposed acquisition of a controlling stake in Business Connexion (BCX). Following representations by ISPA and other parties earlier this year, the Competition Commission recommended to the Competition Tribunal that Telkom's proposed acquisition of BCX be prohibited.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Benchmarking African media survey
The African Media Development Initiative (AMDI) - the biggest-ever independent survey of the media across 17 sub-Saharan African countries - will publish its findings in Kenya on January 15, 2007. The AMDI research assesses the key developments in the media sector during the last five years and identifies future actions that will have the greatest potential impact on the development of the media industry in sub-Saharan Africa. It is compelling and compulsive reading for any journalist reporting on the media sector in Africa.
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Online Media | | A revolution in multimedia convergence?
Just when it seemed most print is moving to online, MySpace announced it was moving into print publishing through a deal with UK style magazine Marmalade. Marmalade's March issue will be exclusively composed of user-generated content from MySpace. MySpace hopes to find, through this initiative, the young and talented artists, creators, and stylists among its 70 million regular users, reports Editors Weblog.
Blogging numbers likely to equal out
Media analysts are predicting that the number of blogs will level out in 2007 with 100 million blogs. Over 200 million have already stopped writing their blogs. According to Gartner analyst Daryl Plummer, "Everyone thinks they have something to say, until they're put on stage and asked to say it." Some people have stayed committed to their blogs where others have gotten bored and stopped updating.
Jobs and chat beat sex on Ananzi.co.za in 2006 - Ananzi
2006 was the year for job searching, home moving, furniture buying and internet chatting, according to Ananzi.co.za's top ten keyword search for last year.
Realmdigital launches the new content managed Design for Living website - Realmdigital
 Realmdigital has launched yet another content managed website within the exhibitions industry. After the launch of industry leader, Kagiso Exhibitions & Events, Realmdigital has added the Design for Living website to its list of exhibition websites built on the rdCMS.
And the Alternative Car of the Year titles go to... - 24.com
After three weeks of furious online voting and speculation, South Africa's three most personality-injected new car models have been outed in wheels24.co.za's 'Alternative Car of the Year' online poll. At the finish line, the pert Peugeot 207 was named 'gayest' car, the buff Audi RS4 strutted in as 'straightest' and the scrumptious derriere of the Alfa Romeo Brera kicked butt for the 'rear of the year' title.
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| | Public Relations | |  |
| | | Commercial correspondence - The Write Co
The Write Co offers an intensive interactive one-day workshop designed to help employers and employees make the best of their writing skills.
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| | Radio | |  |
| | | Motsweding FM presenter dies
The SABC announced "with sadness", the death of its popular Motsweding FM presenter, Kgomotso Moletsane over the Christmas weekend. The cause of death was not released.
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Retail | | Credit Cards multiply like plastic bunnies
A barrage of brands have hopped onto the credit bandwagon ahead of pending credit legislation which comes into effect next year. While it is clear that for some brands there was a high expectation to go the credit route, others have been a surprise.
Spier Wines' non-core brands go to Cape Coastal Vintners
Spier Wines (Pty) Ltd, formerly known as Winecorp, has transferred its non-core assets and the Winecorp name to trading consortium Cape Coastal Vintners. A subsidiary of the Spier Group - formed with the integration of Winecorp and the Spier leisure business - Spier Wines will produce and manage core wine brands Spier, Savanha, Sejana and Naledi.
D'lightiser teams up with LG Electronics
LG Electronics has launched a showcase store, the LG Xperience Centre, in Montecasino, JHB. LG will be putting together a series of promotions for the launch of the store, one of which will feature Appletiser's latest line extension, D'lightiser.
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| | TV | |  |
| | | Oprah's dream school opens
 Media personality Oprah Winfrey opened her Leadership Academy for Girls - South Africa near Johannesburg on Tuesday, 2 January 2007 in the presence of former President Nelson Mandela, local dignitaries and international stars.
7de Laan mobisodes launch
Good news for all local soapie 7de Laan addicts is that from early December, the Laan's variety of quirky characters can be accessed by anyone with a Vodafone live! 3G cellphone - for behind-the-scenes extras and titbits (referred to as mobisodes).
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Forums | | Will we be ready...?
The countdown has begun in earnest to the 2010 Soccer World Cup to be hosted in South Africa and on the African continent for the first time. What is your view?
More... Submit a forum
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People on the move | | Bazil Lauryssen appointed MD of Clear Channel Independent - more infoKaren Harverson joins Blue Planet Media - more infoNew marketing manager for the cableway - more info
More... Submit news
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| | Events to diarise | PA Bootcamp The Excellent Film School - Johannesburg, 20 January
The ever-popular PA Bootcamp kicks off, designed to teach skills and share industry knowledge with newcomers into the film and television industry. | | | World-class stellar service experiences AchieveGlobal SA - Boundary Road, Newlands, 25 January
Strong customer relationships are essential to success in business today, and because customers - external and internal - actually want to be loyal to deserving organisations, such relationships hinge on the behaviour or your service providers. | | | Basics of direct marketing IMM Graduate School of Marketing - Johannesburg, 1 February
This one-day programme is to provide a general introduction to direct marketing. | | | Online marketing research IMM Graduate School of Marketing - Johannesburg, 6 February
This course looks beyond the promise explores both the potentials and the pitfalls leaving delegates able to make informed decisions about when to use online marketing research and when to stick to traditional methods. | | | Marketing planning for profit and value IMM Graduate School of Marketing - Johannesburg, 6 February
This course has been designed to marry the use of key marketing planning principles and tools with key financial skills and techniques so that marketers can readily assess the expected financial results of their strategies. | | | Effective selling skills IMM Graduate School of Marketing - Johannesburg, 7 February
This training programme is designed to cover the fundamental skills needed in a sales interview. | | | Event project management The Hedgehog Event - Johannesburg, 8 February
A two-day learning programme on managing the corporate event process. | | | Marketing strategy IMM Graduate School of Marketing - Johannesburg, 13 February
This two-day workshop will help participants gain a deeper understanding of the marketing-think required for the analysis of market trends within the marketing environment. | | | Customer care and tele-etiquette LRCT (Pty) Ltd - Johannesburg, 15 February
This course focuses on ensuring professional telephone skills and the importance of treating the internal and external customer with respect. | | | Present for success IMM Graduate School of Marketing - Johannesburg, 26 February
A three-day practical workshop designed to equip delegates with the knowledge and skills necessary to design, prepare and deliver a presentation. | | |
| | Upcoming events | Customer Service Excellence MBTraining - Midrand, 12 January TV presenting and mass media New Hope Media - Johannesburg, 13 January Effective speaking and presentation skills Maurice Kerrigan - Johannesburg, 15 January | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Sales Consultants - Web and e-Marketing Software - Johannesburg (Randburg)
ENVENT, an e-marketing software solutions company is rapidly expanding and we are looking for exceptional sales people to assist with our growth. read more
| General Manager - Johannesburg
Jeweller’s Network, the leading media company in the jewellery industry, is seeking an experienced general manager able to work independently, implement formal structures; business plans and work to targets. read more
| Senior Features Writer - O The Oprah Magazine - Sandton
Experienced journalist to write accurate, interesting and readable features, snippets and promotional copy for the publication.
Act as O magazine’s representative in Johannesburg, building up a network of contacts. read more
| Marketing Manager - Sandton
A dynamic fashion retailer has an exciting position available for a marketing manager. read more
| Brand Advertising Executive - Parktown
The primary function of this role is to manage five brands within a health-focused organisation and establish and maintain good relationships with the media and press. read more
| Web Designer - Johannesburg
Flow Communications, a growing journalistic content and design company, is looking for a young go-getter to work on diverse, quality projects. read more
| Web Designer - Durban
Web designer required to work on exciting projects at pilotfish digital. read more
| Flashy Digital Designer - Green Point, Cape Town
Are you skilled and gamey enough to design award-winning engaging interactive environments for a broad perspective of clients and needs? Would you like to grow as a person? read more
| Consultant - Sandton
Studentwise, a national staffing services and promotions company, seeks a consultant for its Johannesburg office. The position involves recruitment, selection, candidate placement, administration and client services responsibilities. read more
| Marketing - Campaign Planner - JHB
Marketing - Campaign Planner
A leading international cosmetic company is looking for a campaign planner to join their dynamic team. The ideal candidate is creative, a logical thinker, self motivated and well spoken. Excellent numeracy skills, computer and admin skills are required for this position.
Cosmetic industry knowledge and experience an advantage read more
| PA - Recruitment Assistant - Sandton
PA – Recruitment Assistant
We require your highly developed administrative/secretarial skills to run with and assist in a busy business unit. read more
| Copy Editor - Vanderbijlpark
Leading magazine seeks a vibrant individual with an eye for detail. Must have experience within the magazine sector and must be fully bilingual in Afrikaans and English. Salary negotiable. read more
| Copy Writer - Cape Town
A dynamic retail team with a difference! Not just churn, but a variety of through-the-line activities within an award winning agency, offering opportunity for your creativity to fly read more
| Designer (Middle Weight) - Cape Town
Show off - allow your creativity to shine through. Join our dynamic retail/FMCG team within our award winning agency. Not just churn, but a variety of through-the-line activities. read more
| Editor - Cape Town
Editor for five large niche high quality business publications. Basic duties: working with the publisher, design director, advertising manager, own editorial team and researchers. read more
| PowerPoint/Graphics Assistant - JHB - Cresta
Provide graphics and charting support to the Jhb research team. Ensure high standards of quality and accuracy in the design and creation of presentation templates in PowerPoint and Photoshop. read more
| Creative Manager - Cape Town
Pan-Africa agency looking for experienced creative generalist. Should be a conceptual, competent writer, and comfortable working in all medium - from TV through to digital promotions. Africa experience an advantage. read more
| Exhibition Stand Designer - Durban
ExpoGroup Africa require an exhibition stand designer. Applicants should have a flair for design, good knowledge of CAD and graphic programmes and have 3-5 years experience in the industry read more
| Consultant - Cape Town
Studentwise, a national staffing services and promotions company, seeks a consultant for its Cape Town office. The position involves recruitment, selection, candidate placement, administration and client services responsibilities. read more
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Quote of the day | | "Year's end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us." - Hal Borland
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