| | | Headlines | SANEF praises court's M&G ruling
M&G gag attempt fails
Mpofu new chair of global media AIDS initiative
US wine market tough but profitable - international expert
Golden Pen of Freedom to be presented in Cape Town
Call to entries for PRISA Prism Awards
Europe recognises SA marketing qualifications
SA broadcasters launch joint campaign against HIV/AIDS
SABC pays homage to TV pioneers
Design students honoured at Sappi thinkahead 2006
Media freedom and responsibility in developing countries
New board for ACA
Launch of first SA e-commerce awards
Branding South Africa Inc
Naspers announces BEE schemes results
The return of the King
Where's the beef? ECR in SA
Niche markets key to satellite radio success
|
Marketing | | Dead helicopter pilots and the consumer's mindset
[Sid Peimer] When the Nobel laureate, Dr Barry Marshall, swallowed a test tube of bacteria, the nausea and vomiting that followed confirmed the fact that most ulcers are not the result of stress and spicy food, but quite simply due to the bug Helicopter pylori. If you kill the bacteria - my art director called them helicopter pilots - the ulcer disappears. However, it took over ten years for the medical fraternity to accept this en masse. Why do we sometimes refuse to change our minds in spite of all the evidence?
Europe recognises SA marketing qualifications
[Issa Sikiti da Silva] From now on, any South African individual who is awarded a marketing qualification - underwritten by the South African Qualification Authority (SAQA) through its agent the Services SETA - can find employment more easily in one of the European Marketing Confederation (EMC) countries. The announcement of this international recognition of SA qualifications was made yesterday, Wednesday, 28 November 2006, at Melrose Arch, Johannesburg, in a ceremony attended by European delegates and various local representatives of the education and training field.
Design Culture concludes empowerment deal
Specialist below-the-line marketing agency Design Culture recently announced the sale of 51% of its shares to one of South Africa's oldest black-owned communications consultancy, Makwetla & Associates, for an undisclosed amount. Makwetla & Associates MD Thabang Makwetla has been appointed chairman of Design Culture, with non-executive appointments including industry veteran John Farquhar and social activist, businesswoman and chairperson of the Makwetla group, Angie Makwetla.
| Advertisement:
 | See the future with VISI and trends forecaster Li Edelkoort
VISI is hosting two seminars by Li Edelkoort focusing on concepts, colours, materials and strategies for fashion, design and interiors.
Dates: Johannesburg 16 February/Cape Town 19 February
Cost: R650
Bookings: Ruald Rheeder 021 417 5151, rrheeder@newmediapub.co.za
|
|
|
Advertising | | This time shouldn't be the last
 [Simone Puterman] Recent campaigns launches include a window campaign by YDE in support of World AIDS Day, branded trucks that make our mouths water for Moir's, billboards that to make us want to drive Toyota, a "rustafied" SABC campaign for media planners, Cadbury's gives us a hefty glucose boost, and reality TV hits the washrooms for DStv.
New board for ACA
The Association for Communication and Advertising (ACA) has announced a 25-strong member board for 2007, headed by previous chairman, Reinher Behrens, who will be assisted by three vice chairpersons, Modise Makhene, Renee Silverstone and James Barty. The board was elected at the association's recent AGM.
Fuel Ad Network adds Media Etc to rapidly expanding publisher list - Fuel Ad Network
Fuel Ad Network has signed a deal with Media Etc to represent its online advertising sales in South Africa. Media Etc is an international media and marketing company which is set to launch six portals in South Africa, covering sport, babies, leisure, entertainment, sex and lifestyle.
Fish and chips for your average Joe - Joe Public
 Innovative use of newsprint is how creative agency Joe Public elected to promote the opening of new Ocean Basket stores countrywide. The mouth-watering ad depicts a serving of fish and chips that at first seems to be 'wrapped 'in your copy of the paper.
Ingwe's activation campaign for Vaseline Blue Seal reaches 400 000 schoolchildren - FCB South Africa
 An activation campaign developed for Vaseline Blue Seal by consumer insight and activation agency, Ingwe Communications, is talking directly to over 400 000 primary schoolchildren and will continue to do so until the end of the academic year.
Revlon uses ambient media to promote a new fragrance - Grapevine Cards
Cosmetic giant Revlon has explored the possibilities of using ambient media to promote its new fragrance for men, True Blue, by teaming up with Grapevine Cards for a series of three postcards and instore sampling activations.
Volcano campaign results in growth for Cellini luggage - Volcano Group
 Volcano Advertising's recently modernised corporate identity and its new print campaign for Cellini's Cyber range vividly reflect the contemporary and continental personality of Cellini's innovative brand essence and avant garde positioning.
Eleven out of eleven for LM&P - Mortimer Harvey
 For the eleventh consecutive year, Lynne MacKenzie and Partners (LM&P) successfully organised the birthday celebrations for Kamp Kwena.
Handfield-Jones takes on Arrive Alive
Rob Handfield-Jones, editor of Caxton's AutoDealer, recently won the consumer complaint that he lodged with the Advertising Standards Authority (ASA) of SA against a Department of Transport radio commercial for the Arrive Alive campaign, which was aired on Radio 702 until 1 December 2006. The commercial stated, inter alia, "Not wearing a seatbelt it is just not worth it" and "An airbag will not work without a seatbelt in use." Handfield-Jones contested that it is is untrue and misleading to say airbags will not function unless seatbelts are worn, as they can reduce injuries involving unbelted occupants. For more, click here.
Move to Woodstock symbolic of regeneration
After 22 years in Roeland Street, Ogilvy Cape Town is set to move into innovative and custom-built office space at The District on Sir Lowry Road in Woodstock in December 2006. The Gandhi phrase "Be the change you seek in others" is the rationale behind Ogilvy's R70-million financial commitment and 10-year lease in the new building, according to Ogilvy COO, Mike Abel. "The modern building aims to mirror the agency's ethos of liberation, innovation, and ability to think about things in a new way. Revolutions begin with ideas, and ideas change the course of history," he says.
| Advertisement:
|
| | Africa | |  |
| | | African ICT Achievers Awards winners announced
Zambian Glory Mushinge of the Media ICT Network for Development (MIND) walked away with the Excellence in ICT Journalism in Africa award at the eighth Annual African ICT Achievers Awards held last week at the Sandton Convention Centre, Johannesburg. South African Vinny Lingham of IncuBeta received the Top Young Entrepreneur in Africa award.
|
| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Branding South Africa Inc
[Michael Jones ] For its part, South Africa Tourism has been flying the flag in China, enticing the upwardly mobile Chinese classes to come and enjoy South Africa with its famed wildlife through promotional road shows under the campaign banner "Nanfei Total" ("Total South Africa"). But due to the complete vacuum of other sector branding activities, even these positive efforts could be damaging our country's economic prospects as a whole.
SA agency scores with Swiss brand
 Cape Town-based strategic brand agency Arctic Circle is going from strength to strength with its first global brand, RedPlane Switzerland. Initially responsible for the formulation of RedPlane's corporate brand identity, the relationship has now expanded to include work on the Swiss company's subsidiary brands.
Brand trends 2007 - Idea Engineers
 From political power struggles to preparations for the 2010 World Cup and the relentless advance of interactive, mobile communications, 2007 looks likely to be another frenetic year in the South African economy. Idea Engineers' managing partner, Janice Spark, examines some of the key movements South Africans can expect on the brand front in the year ahead.
Enterprise IG is moving to 'Brand Land' - Enterprise IG
 Enterprise IG's African head quarters is relocating from sleepy, leafy Sunninghill suburbia to the heart and pulse of Sandton's CBD.
Superbrands Volume Two gains momentum - Superbrands
 Superbrands, the world's largest independent arbiter of brands, made an impact on the South African publishing and branding scene last year with the successful launch of the inaugural version of Superbrands South Africa. The second volume of the book is due to be published in June 2007.
|
Cinema | | Forgiveness a South African "sleeper" - Giant Films
Positive word of mouth from festivals and audiences has created a buzz around local movie Forgiveness, which is creating new and unexpected audiences for itself.
|
Design | | Vespa design deadline extended
Vespa South Africa and its advertising agency Guerrilla Marketing are inviting all art directors and designers to get their creative juices flowing and enter the Art Vespa competition to win a Vespa LX 150. The deadline for entries has been extended to 31 January 2007.
Design students honoured at Sappi thinkahead 2006
 In keeping with one of its founding philosophies of nurturing the future of design in South Africa, think (the South African Graphic Design Council) established the Sappi thinkahead awards in 2002, aimed at showcasing talented final year graphic design students to future prospective employers. This year's annual roadshow culminated in an awards evening on Tuesday, 28 November 2006, which honoured both students and the top five design schools.
Beautifying Woolies
Moag Bailie Design Consultants has spent the last year working closely with Woolworths on the packaging design for the Woolworths private label skincare, bath and body and colour cosmetics ranges in the new beauty department, which has just been relaunched.
|
| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | The Orijin of the best on-air branding design - Orijin New Media Agency
At the recent Promax/BDA Africa awards, which rewards excellence in on-air design and promo creation, Orijin walked away with two Golds and two Silvers. Orijin's creative director was also asked to represent Africa on the judging panel for Promax/BDA Europe next year - the cherry on top.
"Step-by-step" guide to search engine optimisation - Low Fat Digital Communications
If you take your business seriously, then you need to take marketing your website to the search engines just as seriously. The LOW FAT search engine optimisation (SEO) team has broken down SEO into bite-size chunks to allow you to optimise specific pages and specific keywords for each chosen page.
Summer, sun, braaivleis and backups - Starship Systems
With the holidays ahead, are you worried about leaving your computer behind? Your hardware might be insured, but running the risk of losing all your software and data can really put a damper on your vacation. Starship Systems' Nebula Back Pack is an affordable and complete solution in managing your personal back-ups.
|
| | Education and Training | |  |
| | | Ornate body canvases come to life - CityVarsity
 The Cape Town International Convention Centre (CTICC) saw a colourful array of human canvases at the recent seventh annual Body Spectra. CityVarsity students excelled in imagination and the creative adoption of this year's "dreams" theme.
|
Eventing | | LiquidChefs get creative with whisky at this years' FNB Whisky Live Festival - LiquidChefs
Cocktails were the name of the day at the recent FNB Whisky Live Festival held in Cape Town and Johannesburg this month. Event organisers NC Connect commissioned LiquidChefs as the preferred bar services supplier to this year's festival.
LiquidChefs share skills at Good Food & Wine show - LiquidChefs
In celebration of the LiquidLab, LiquidChefs' new bartenders' training academy, LiquidChefs teamed up with Smirnoff Red, J&B Rare and Sir Juice to bring fabulous cocktail-making hands-on workshops to this year's summer Good Food and Wine show.
Dreams do come true - Upstage
 Yet again, Upstage was contracted by SAA and Nedbank to launch the SAA Voyager Credit Card. CEOs of major corporations and their partners were collected by limousine and dropped at the Theatre on the Track to be wined, dined and entertained by some of South Africa's most talented presenters and artists.
| Advertisement:
|
Exhibitions | | Book fair to incorporate magazines
Floor space at the second annual Cape Town Book Fair (CTBF), to take place at the Cape Town International Convention Centre 16 - 19 June 2007, will not only be double the size of the inaugural event held earlier this year, it will also include a magazines section. The book fair is a joint venture between the Frankfurt Book Fair and the Publishing Association of South Africa (PASA), with headline sponsorship from the Sunday Times.
Complimentary training for exhibitors - Scan Display
Exhibition and display specialist, Scan Display, invites you to attend a complimentary, half-day exhibitor training workshop covering the steps for successful exhibiting.
|
Magazines | | Demand outstrips supply for LSM 1 - 6 mag
[Chris Moerdyk] For most publishers, a print order of a million plus copies of a magazine is usually more than enough, if not a little foolhardy, and just asking for tons of returns. But, in the year that the bi-monthly Vuk'uzenzele has been around, the 1.1 million copies Government Communications and Information System (GCIS) prints get snapped up right, left and centre.
Safety and security title celebrates 100 in 2007
 Servamus Safety and Security magazine is celebrating its 100th anniversary of publication in 2007, making it one of the oldest magazines in South Africa. In celebration, the editor and board of directors have arranged a variety of activities, the most important of which will be the publication of a special commemorative issue in 2007, to contain the history of the magazine, as well as articles old and new.
Zoo Weekly/Weekliks sales above 30 000 copies per week - UCM
UCM, publishers of South Africa's only weekly men's lifestyle magazine have announced that total average weekly sales for ZOO Weekly and its Afrikaans edition ZOO Weekliks have already surpassed its early sales targets.
Natural medicine title now available at Woolies
Launched as a quarterly magazine in 2000, the SA Journal of Natural Medicine has grown into a bi-monthly guide to healthy living. The magazine is now distributed by Central Media Distributors and in addition to Natural Medicine's regular retail outlets such as Exclusive Books, CNA, Wordsworth, health shops, pharmacies and other newsstands, it will also be available in Woolworths.
Chris Viljoen to direct fashion at Elle
Fashion specialist and multiple Mondi Award-winning Chris Viljoen has been appointed as the new fashion director for Elle magazine, taking over from now-editor Jackie Burger. Already an active member of the editorial team, Viljoen's signature will be evident from the April 2007 issue.
Marie Claire's sparkling new brand extension
Marie Claire Jewels, the magazine's first annual jewellery supplement, is currently available at leading retailers across South Africa. Sponsored by Visa International, the stand-alone magazine will become a regular supplement to the December issue of Marie Claire. The 98-page fashion brand extension is allegedly the biggest supplement of its kind in SA.
More of My Week in Gauteng
Media24's free LSM 8 - 10 lifestyle magazine, My Week, is now available in both Sandton/Fourways and Southern Johannesburg. In addition to the 20 000 free copies being distributed directly to homes in these areas twice a month, a further 5000 issues will be available on stands at key retail outlets and popular restaurants and cafés.
Guide to eating now out
The ninth annual Eat Out directory, edited by Abigail Donnelly, is currently on sale at Exclusive Books and traditional outlets such as Woolworths, Pick 'n Pay and CNA for R39.95. According to publisher Lani Carstens, "This year's bumper issue has 248 pages featuring 800 carefully selected and reviewed restaurants countrywide. The rather edgy, delectable cover will heighten newsstand impact and increases the guide's accessibility and appeal."
|
| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Mpofu new chair of global media AIDS initiative
NEW YORK: At the United Nations MTV Networks International (MTVNI) in New York on 1 December 2006, president Bill Roedy handed over the chair of the Global Media AIDS Initiative (GMAI) Leadership Committee to Dali Mpofu, CEO of the SABC. Roedy has been the founding chair of the GMAI's Leadership Committee, and Mpofu will begin a two-year tenure in this new role.
Asia Media Awards 2007 to coincide with Publish Asia 2007
DARMSTADT, GERMANY: The sixth annual Asia Media Awards for newspapers and magazines in the Asia Pacific and Middle East takes place 27 - 28 March 2007, in Manila, Philippines. Organised by Ifra Asia to promote the highest standards of publishing and creativity in the industry, the competition will be held in conjunction with Publish Asia.
SA broadcasters launch joint campaign against HIV/AIDS
 At 3pm tomorrow, Friday, 1 December 2006, on World AIDS Day, the African Broadcast Media Partnership Against HIV/AIDS (ABMP) - a coalition of 41 public and commercial radio and TV broadcast companies across 25 African countries - will launch the first co-ordinated, pan-African media initiative on HIV/AIDS under the theme "An HIV-Free Generation...It Begins With You."
Media freedom and responsibility in developing countries
[Issa Sikiti da Silva] Political leaders in developing countries are well-known for their hate of free-speaking and independent media, which they accuse of 'harming national interests' and 'inciting revolt'. In reality, this is only a masquerade. They fear that outspoken media might uncover and expose their weapon of mass destruction: abuse of power and state resources. But the message from Ninez Cacho-Olivares, one of the world's fearless reporters to her fellow comrades, is: "Get up, stand up and don't give up the fight."
Journalist fellowships available for HIV/AIDS coverage
Senior-level print and radio journalists from Botswana, Lesotho, Malawi, Namibia, Zambia and Zimbabwe, with experience in covering health issues, are invited to apply for a Panos Fellowship on Global Trade and Access to Treatment by Friday, 1 December 2006.
Naspers announces BEE schemes results
The public offer to black economic empowerment individuals and groups to invest in Media24 and MultiChoice South Africa (MCSA) has been overwhelmingly successful, Naspers announced yesterday, Monday, 27 November 2006. "Not in our wildest dreams did we believe that both schemes would attract in excess of 100 000 individuals as investors. This is an indication of the desire on the part of ordinary people to participate in the formal economy," said Koos Bekker, CEO of Naspers.
Newsclip supports 'The Sports Heroes' - Newsclip Media Monitoring
What do you get when you bring together nine dedicated sports heroes, 11 supportive corporates, a dynamic SABC sports presenter and a killer disease? ...The Sports Heroes Walk Against Aids!
Newsclip embraces gender empowerment - Newsclip Media Monitoring
Billed as the most prestigious event on the business calendar, The Fidentia Top Empowerment Awards 2006 saw over 3000 companies researched and nominated for various awards. Newsclip Media Monitoring, along with five other companies, were selected as finalists for the Top Gender Empowered Company of the Year.
Naspers eyes Russia, Bekker going on sabbatical
Fin24.com writes that, according to CEO Koos Bekker, Naspers is "seriously investigating" business opportunities in Russian. Meanwhile, Bekker will be taking a year's unpaid sabbatical next year to return fresh and up-to-date with new media developments for his last five years at the helm before retiring. For more, read Business Day's report.
SABC in trouble with SAPS
The Citizen reports that the SABC has been rapped over the knuckles by the South African Police Service for "revealing inside information on an ongoing police investigation" concerning the escaped C-Max prisoner. For more, click here.
Hunt on for next YouTube
Reuters India reports that the top priority next year among US film, TV and Internet media executives will be the search for the "next YouTube", in the words of CBS chief executive, Leslie Moonves. For more, click here.
|
Mobile | | To Father Christmas... from a mobile marketer
[Harry Trisos] Dear Father Christmas, I know I haven't been in touch with you lately. It's probably the reason why I have been getting only socks and shower gel for the past 10 years or so. But something has happened in the mobile space this year and I believe that only you will be able to sort it out for me. So here goes.
iBurst is broadband provider of the year
Wireless broadband provider iBurst was recently named "Broadband Provider of the Year" at the People's Choice Awards, which formed part of the annual MyADSL Broadband Conference held at Vodaworld in Midrand. iBurst was recognised for its rollout of coverage and services, as well as for boosting its investment in customer service.
Number portability and value-added services
Number portability gives South African consumers greater choice of network provider while retaining one's cellphone number. This is good news for consumers. Yet, says Dr Pieter E Streicher, MD of BulkSMS.com, consumers should realise that at this stage, a change of network does not mean the seamless continuation of value-added mobile services offered by wireless application service providers (WASPs).
Cell C tops number portability table
Independent statistics released last week show that Cell C is the biggest winner over the first twelve days, following the introduction of mobile number portability (MNP) on 10 November 2006. The Cell C network (including Virgin Mobile) had by late last week gained over half (56.47%) of the total number of subscribers who had elected to port and change their networks.
MMS goes head-to-head with TV - Multimedia Solutions
 MMS (multimedia messaging service) advertising is growing rapidly in the market and is set to go head-to-head with television advertising in 2007 as an alternative means for companies to extend their brands. This is the opinion of Riaan Groenewald, operational director of Multimedia Solutions.
A "way in" to the minds of consumers... - Wayin
 Young, ambitious and here to stay is one way to describe Wayin Solutions. Wayin provides comprehensive mobile solutions that assist brands and retailers in developing and implementing effective mobile marketing strategies and advertising campaigns.
Motorola to improve Russian mobile operator network
MOSCOW, RUSSIA: Mobile Telesystems, one of the largest mobile operators in Russia and CIS, has awarded an equipment upgrade and services contract to Motorola to improve the quality, capacity and performance of its Moscow macro region network, MTS' largest geographic region. This contract will allow MTS to further improve its voice and data quality, and help to reduce operating and capital expenses by introducing new features, improving network usage capacity and optimising network architecture and topology.
|
| | Newspapers | |  |
| | | SANEF praises court's M&G ruling
The South African National Editors' Forum (SANEF) has welcomed the rejection by the Johannesburg High Court of the attempt by the National Director of Public Prosecutions to prevent the Mail & Guardian from publishing various articles end of last week concerning police national commissioner Jackie Selebi's relationship with Glenn Agliotti, who is accused of murdering Brett Kebble.
Golden Pen of Freedom to be presented in Cape Town
Shi Tao, the Chinese journalist who was imprisoned after Yahoo provided information to the Chinese authorities that led to his arrest, has been awarded the 2007 Golden Pen of Freedom, the annual press freedom prize of the World Association of Newspapers (WAN), to be presented at the World Newspaper Congress and World Editors Forum next year in Cape Town, South Africa, on 4 June, 2007.
NAB Africa moves into the Public Eye
 The Newspaper Advertising Bureau (NAB) Africa has added Lesotho newspaper, Public Eye, to its stable, adding to its existing footprint of newspapers in Namibia, Botswana and Swaziland.
The return of the King
 Johncom Media has revived the King William's Town Mercury, a weekly community newspaper, in order to serve the Bhisho-King region of the Eastern Cape. The paper, which was founded in 1875, was closed in 2001 for financial reasons by the then owners, Dispatch Media.
M&G gag attempt fails - Mail & Guardian
An attempt by the Scorpions to interdict the Mail & Guardian from publishing a lead article involving the national police commissioner Jackie Selebi and further detailing his relationship with murder-accused Glenn Agliotti was dismissed with costs in the High Court towards the end of last week.
Beeld welcomes new Senior Advertising Manager - Beeld
 An inherent passion for the newspaper industry is immediately evident when talking to Sonja Coetzer, Beeld's dynamic new Senior Advertising Manager.
Business Day takes to the green
Business Day released its first issue of The Golfer on Thursday, 30 November 2006, focusing on the annual Nedbank Golf Challenge at Sun City, the economics of golf courses, Pearl Valley and the Garden Route. The Golfer is a monthly publication that will appear on the last Thursday of each month in Business Day as a supplement.
| Advertisement:
|
Online Media | | Global search marketing guru named Top ICT Young Entrepreneur - incußeta
Vinny Lingham, founder of world-renowned search engine marketing and technology company incuBeta, has been named as the Top ICT Young Entrepreneur in Africa. The 2006 Information Communication and Technology (ICT) Achievers Awards has been the biggest to date in terms of nominations and finalists from the rest of the continent.
Spring into summer with Women24 and win Bailey's picnic hampers - 24.com
This summer's must-have is a fabulous Bailey's picnic hamper - and Women24 is proud to be giving away 29 of them to the total value of R18 000.
Mango: Ananzi searches more than just fruit - Ananzi
Since the official launch of Mango Airlines on 1 November 2006, the word "mango" has become one of the top searched keywords on South African search engine and information portal Ananzi.co.za.
South African dances her way to LA
Amy Rosslind, an 18-year old dancer from Cape Town, is literally dancing her way to Los Angeles after recently winning one of five spots in the European final of Nike's online Dance to LA competition. Rosslind's one-minute freestyle dance routine received the most votes out of the South African participants on www.nikewomen.com, which automatically qualified her as SA's representative in the European final. Once in The Netherlands, she clinched one of the five spots up for grabs, together with the dancers representing Russia, Turkey, Sweden and The Netherlands.
|
| | Out Of Home | |  |
| | | OOH market hampered by lack of media planning tools
South African outdoor captures only 5% of total adspend, while international outdoor industries attract between 10% and 20% of the media spend, according to Primedia Outdoor marketing manager, Dashni Naidu, who says the reasons are two-fold.
Behind the scenes at TBM - TBM
Three Blind Mice Communications, otherwise known as TBM, started when Pierre van der Hoven, media specialist and CEO of this 75.8% black-controlled ICT company, joined forces with a venture capitalist and a technological expert, and set about revolutionising the way people use visual communications.
|
Printing | | Kemtek to exhibit largest production lineup ever at Print Expo 2007 - Kemtek
At Print Expo 2007, Kemtek Imaging Systems will showcase a total multi-print JDF-enabled production environment, featuring the latest prepress, digital and offset print and finishing technology.
|
Production | | New Cape Town view for Masters & Savant - Masters & Savant
As Cape Town agencies call for stronger animation requirements and turn to Johannesburg studios for assistance, Masters and Savant has opened up shop in Cape Town to meet these increasing needs. The Johannesburg office will also see a facelift as expansions get underway to double its size as the company gears up for new projects.
Ford muscle is back - Ontwerp
 Together with JWT creative director Paul Strappini and Humanoid director Greg Rom, Ontwerp explored new terrain with the Ford Focus ST commercial.
Braam Jordaan wins best animation at 2006 Vuka! Awards - Condor Cape Town
 Competing against 160 animations, Braam Jordaan's "The Rubbish Monster" won best animation in the professional category at this year's MultiChoice Vuka! Awards.
Collective Energy directors make their mark at Vuka! Awards - Collective Energy
 Not even two months after a Loerie win by Sam Alessandri, Collective Energy directors Sam and Grant de Sousa were jetting off again, this time to the MultiChoice Vuka! Awards in Johannesburg.
|
| | Public Relations | |  |
| | | Call to entries for PRISA Prism Awards
Winning the coveted PRISA PRISM Award can have positive spin-offs for the winning parties - it all depends on how companies incorporate this recognition into their branding and marketing activities. This is the view of PRISA's PRCC chapter chairman, Bridget von Holdt. Deadline for entries to the 10th annual awards is 26 January 2007.
Canal Walk Holidays on Ice puts weight behind SPCA plight - Egg Marketing & Communications
 Not only will Canal Walk show holiday goers a jolly good time with its Holidays on Ice celebrations, where families can meet real Siberian Huskies and experience the thrill of Husky sleigh rides, but it will also be putting its weight behind the SPCA's responsible pet ownership plight.
Ending the year on a high
PR-Net will end the year on the high with The Cape Times' new editors and chanteuse Irit Nobel on Tuesday, 12 December 2006, at Baran's Restaurant in Cape Town. Tickets are R80 per person. Prebooking and payment is essential: RSVP to info@PR-Net.co.za or call Meredith on +27 (0)21 447 6398.
|
| | Radio | |  |
| | | Niche markets key to satellite radio success
Satellite radio's ability to target and program for niche markets will be the key to its lasting success, according to industry experts who gathered recently at a WorldSpace Satellite Radio roundtable event. "It appears that there are three major barriers facing all communications industries today: language, culture, and geography," said Steve Kovsky, moderator of the roundtable session.
Jacaranda 94.2's on air innovation drives floor sales for Peugeot - Jacaranda FM
 As a result of the station's second Bid Wars interactive SMS campaign, featuring two Peugeot dream cars as prizes, competition partner Peugeot West Rand has sold all its 107 models and has had to restock ahead of the festive season.
Hip-hop group wins Metro music awards
Hip-hop group Teargas has won the seventh annual Metro FM Music Awards presented in partnership with the Nelson Mandela Bay Municipality, taking home three awards in total: Best Hip-hop, Best Album and Song of the Year. Says Matona Ntshona, Metro FM station manager, "The people have spoken and the... awards now have a set of winners who take their place alongside the greats of South African music."
|
| | Research | |  |
| | | Africa's time has come - is South Africa ready for 2010? - African Response
72% of South Africans agree that South Africa will be ready by 2010 to host the Soccer World Cup, according to a poll survey by African Response. The third reading of the poll survey has yielded very positive results regarding public perception about the progress of our 2010 preparations.
Synovate reinvents brand research - Synovate
Synovate has launched a revolutionary new market research system which allows brand owners to consistently predict the sales impact of their marketing investments.
|
Retail | | US wine market tough but profitable - international expert
Despite the complexities of the US, comprising 51 individual markets, each with its own state regulations and trading conditions, the country could prove a profitable market for local wine producers, according to a leading international wine industry specialist, Robert Nicholson, who recently visited the country as a guest of Wines of South Africa (WOSA).
Spicy retail partners
As of 1 December 2006, Discovery Vitality members who use their DiscoveryCard at Nando's can now qualify for a discount of up to 15%, depending on their Vitality status. "There is a natural synergy between Nando's and Discovery Vitality because both companies are committed to the health and well-being of their customers," explains Kevin Utian, MD of Nando's South Africa.
Launch of first SA e-commerce awards
South African online shopping search engine, Jump Shopping, has launched the country's first E-commerce Awards as part of its goal to uplift e-commerce in South Africa, and to raise public awareness of online shopping in particular. These awards have been designed to recognise and reward companies and organisations that have demonstrated excellence in their use of the Internet, with specific emphasis on e-commerce.
Audio branding in the retail environment
Music is revolutionising the connection that retailers are making with consumers and helping to create environments where shoppers want to spend more and more time, says Craig Cesman, CEO of DMX Music. Research indicates that music is strongly cognitive and emotive, and has been proven to increase brand memorabillity, stimulate customer loyalty and increase the time spent in-store.
Where's the beef? ECR in SA
 [Gary Carp] In 1984, Ronald Reagan famously chewed the presidential ambitions of Walter Mondale with one question: "Where's the beef?" If he were alive today and had visited the recent ECR South Africa 2006, he would doubtlessly have been even more dismissive: "No beef, no teeth and no belief".
€15 million wine, spirits agreement at stake
Business Report writes that "the wine deal between South Africa and the EU has soured over traditional South African brands such as Nederburg... unless the wine and spirits agreement, signed in 2002, is ratified." The agreement provides for free access to the EU in exchange for de-registering trademarks found to be same as particular EU geographic indicators. For more, click here.
|
Sales | | Implementing a customer retention strategy for SMEs
[David Lees] If your business can be categorised as an SME, it's likely that you don't have huge amounts of capital to spend on advertising and marketing campaigns targeted at customer acquisition. The advantage that SMEs have, however, is the ability to move quickly, establish personal relationships and thus build customer loyalty.
|
| | Sponsorship | |  |
| | | Painting the Southern Cape rugby red
The phrase "Painting the Town Red" will take on new meaning as Absa adds its touch to activities surrounding the South African leg of the 2006/2007 IRB Sevens series in George next week. As part of highlighting its support of the Sevens, Absa is planning a host of activities in the Southern Cape area during the build up to the event and at the event itself.
Absa signs as partner sponsor to the IRB Emirates SA Sevens tournament in George - MEGAPRO Marketing
Banking and financial service group Absa will be adding its touch to activities surrounding the South African leg of the 2006/2007 IRB Sevens series in George. "Our increased involvement in Sevens serves three main purposes - to support the growth of Sevens rugby in South Africa, to build the Absa brand and to reach our existing clients and target new clients," says Happy Ntshingila, Absa group executive for group marketing.
|
| | TV | |  |
| | | SABC pays homage to TV pioneers
The SABC has launched the Golden Plumes Awards - a tribute to pioneers in television broadcasting over the past three decades - in commemoration of 30 years of television broadcast in South Africa and the role players both on screen and behind the scenes. The inaugural awards will take place on Thursday, 14 December 2006, at The Castle Kyalami, Johannesburg and recorded for broadcast on SABC3 on Friday, 22 December 2006 at 20h00.
Three the magic number for pay TV?
Speculation has it that only three out of the 18 bidders, including MultiChoice itself, will be awarded pay TV operating licences by the Independent Communication Authority of South Africa, writes Business Report. For more, click here.
More Survivor SA in 2007
News24.com reports that M-Net will be running another series of Survivor South Africa in 2007. The announcement came at end of the Survivor finale on the weekend. The new "remote, exotic location" was not revealed.
Tribute to Lebo Mathosa
e.tv will be running a special tribute documentary on the short-lived life of Lebo Mathosa, on Wednesday, 13 December 2006, at 8pm. The 29-year-old musician, whose mentor was the late Brenda Fassie, was killed in the early hours of Monday, 23 October 2006, on the N3 highway in East Rand, Johannesburg.
|
Gallery | | Tyco Healthcare Annual Sales Conference
 
View all pictures
Cartoon Network and Boomerang's ''Entertooning'' Afternoon
 
View all pictures
Ogilvy gets ''Creatively Imaginative''
 
View all pictures
More galleries...
|
Forums | | Marketers or PROs?
Are sales strategies better then publicity and image strats? What is your view?
Subscription software - a nightmare
To date we have managed our subs via Excel. As the number of publications we have increases, a-web based solution is required - ideas anyone? What is your view?
There's nobody there - called up by the computer
Over the past two days I have been the unfortunate recipient of two highly annoying phone calls. What is your view?
OR Tambo/ Mango... where is the branding hoo haa?
Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something? What is your view?
No to Mo the Meerkat
Can I really be the only one moved to homicidal dislike by Vodacom's creepy meerkat? What is your view?
More... Submit a forum
|
New accounts | | Alphabet Soup wins Walkersons - more infoThree new accounts for MGM Brand Construction & Advertising - more info
More... Submit news
|
People on the move | | Customer Equity Company appoints marketing executive - more infoNew staff for Primedia Unlimited - more infoVWV makes two new appointments - more infoNew brand manager for Windhoek beer at Brandhouse SA - more infoNussey to take Mediaedge: cia forward - more infoMandisa Zitha appointed as acting director of Encounters - more info
More... Submit news
|
| | Events to diarise | PRISA Breakfast Club with Suzy Brokensha - Cape Town, 5 December
Join us as we breakfast with Suzy Brokensha, editor of Fair Lady. | | | Sales skills The Peer Group - Johannesburg, 8 December / Johannesburg, 13 December
Let us equip you with the skills and techniques which will help you to become an excellent and more effective sales-star! | | | Workshop for scriptwriters The Writing Studio - Durban, 12 December
Following a masterclass for screenwriters at the Sithengi film and TV market, the Writing Studio will present a three-day workshop at the SABC in Durban. | | | Effective speaking and presentation skills Maurice Kerrigan - Johannesburg, 15 January / Johannesburg, 22 January
This programme is designed for all business communication; learn how to utilise all presentation tools to your full capacity. | | | Influential business communication Maurice Kerrigan (Pty) Ltd - Johannesburg, 18 January
Well-crafted, purposeful and influential interpersonal communications - internally and externally - are essential to winning in today's fiercely competitive marketplace. | | | Doing business online Britefire - Johannesburg, 22 January / Cape Town, 6 February
Whether you want to fine tune your online strategies, get comfortable with the issues, capture new markets or fend off new competitors, this is the course for you! | | | Web project management Britefire - Johannesburg, 24 January / Cape Town, 8 February
Based on the very latest project management thinking in the US and UK, this course provides up-to-date rigorous skills and knowledge for anyone who is working on online media projects. | | | Creative negotiation skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 25 January
This programme is for everyone who negotiates on a day-to-day basis including first line supervisors, sales professionals, project managers etc. | | | E-hotelier: The master class in hotel e-marketing Britefire - Cape Town, 30 January / Johannesburg, 14 February
This course teaches you how to use online marketing tools available to hotels (from large chains to small, independent B&Bs), and provides references, practical hints and tips to get you developing your own e-marketing strategy. | | | Safety and security at events and venues marcus evans SA - Johannesburg, 5 February
This two-day event will explore cutting-edge strategies that will allow you to remain compliant and achieve ultimate success. | | |
| | Upcoming events | Event & business travel management for secretaries IIR Training - Bloemfontein, 4 December Presentation skills KhuboNet Corporate Training - Johannesburg, 4 December Effective speaking and presentation skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 4 December Web marketing and search engine optimisation IQPC Pty Ltd SA - Johannesburg, 4 December Trainer Development Programme Maurice Kerrigan - Johannesburg, 4 December Consulting for growth Empowerment Gateway Group - Heidelberg, 4 December This is my life The Write Co - Sandton, 4 December Writers write 2 The Write co - Sandton, 4 December Writers write 1 The Write Co - Sandton, 4 December Writing for radio workshop Quo Vadis Communications - Johannesburg, 4 December | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Brand Manager - Durban
Leading, international FMCG company looking for brand manager. Brand management experience in healthcare/beauty industry is essential. Great opportunity, excellent development. read more
| Campaign Manager - Paulshof
Top in-store promotional company requires hardworking campaign managers to implement campaigns from beginning to end for top FMCG companies. Must be able to work under stress. read more
| Strategic Planners - Ad Agency - Rivonia
Our client, a leading award-winning agency, has decided to beef up their strategic department with mid-weight and senior strategic communications specialists. Ad agency experience a prerequisite. read more
| Corporate Copywriter - Johannesburg
So, you are a corporate animal and enjoy a structured environment. Writing-focus on communication rather than creative. Then read on.... read more
| Communications/PR Manager - Johannesburg
Blue-chip corporate in the financial services sector. Multi-faceted marketing/communications/PR function, requiring formulation and implementation. Super career opportunity to take you to the next level. read more
| Studentwise Consultant - Cape Town
Studentwise, a national staffing services and promotions company, seeks a consultant for its Cape Town office. The position involves recruitment, selection, candidate placement and client service responsibilities. read more
| Account Director - Advertising - Jhb - Northern Suburbs
International ad agency. Salary - R26000 p.m. cost to co. Highly competent, professional for wonderful career building position. Min 5/6 years experience. Work with top professionals. read more
| Strategic Planner - M/Weight - Jhb - Sandton
R 25000 pm. Ad agency. 3-5 years exp. Lateral, creative thinker with marketing qualification. Varied mix of accounts. AA pref - not essential. Wonderful career opportunity. read more
| Senior Media Implementation Planner - Sandton
Leading ad agency urgently need to bolster their media team with a senior planner, responsible for planning and implementation of a leading global brand - R 26k ctc. read more
| Business Development Consultant - Rosebank
Secure the sale of in-house training to both new and existing clients and increase the client base of the company. read more
| Multimedia Field and Subject Navigator - Johannesburg
A position at Vega, The Brand Communications School is available for a multimedia field and subject navigator. Apply now to be involved in this young and dynamic environment. read more
| Manager - Pretoria
Studentwise, a national staffing services and promotions company, seeks a manager for its Pretoria business division. The position involves managing a team, operational consultant duties, client service and business development. read more
| Multimedia and Design Digital Media Lecturer - Johannesburg
A position at Vega, The Brand Communications School, is available for a multimedia design and digital media lecturer. Apply now to be involved in this young and dynamic environment. read more
| Mid/Senior DTP - Cape Town
Traffic seeking skilled DTP/designer whizz, highly skilled in Creative Suite, and Freehand. Three years minimum agency experience on leading brands essential. Porties and CVs please. read more
| PR Account Manager - Cape Town
Three years minimum agency experience, business and consumer writing skills, and established media contacts. Experienced professionals only, please. read more
| Mid/Senior Copywriter - Cape Town
Traffic seeks copywriter - three years agency experience. Proven business and consumer capability at the top-end, and a high quality sense of humour to keep us smiling. Send porty only. read more
| Marketing Assistant - Johannesburg
Budmarsh Lodge, a five star boutique hotel, needs a dynamic, enthusiastic marketing assistant. Marketing and advertising; PR skills; excellent writing and artistic skills; great telephone manner - great opportunity and environment. read more
| Senior Magazine Layout Artist - Kyalami
Panorama Publications, based in Johannesburg, currently has a vacancy for an experienced person with a passion for magazine layout and design. To join our growing company, send your CV via email. read more
| Junior Designer/Layout Artist - Kyalami
Panorama Publications currently has a vacancy for a junior designer in magazine layout, design and production. To join this dynamic, growing company, send your CV via email. read more
| Project Manager - Green Point, Cape Town
Are you ready to apply your people and sales skills in an energetic, creative, ever-changing, yet solidly structured environment? read more
| | | |
Quote of the day | | "A brand should strive to own a word in the mind of the consumer." - Al Reis and Laura Reis
Send to a friend
"No one can drive us crazy unless we give them the keys." - Doug Horton
Send to a friend
"The best things in life aren't things." - Art Buchwald
Send to a friend
"Try to be conspicuously accurate in everything, pictures as well as text. Truth is not only stranger than fiction, it is more interesting." - William Randolph Hearst
Send to a friend More... Submit a quote
|
Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
| 
| Sponsors:
| | | | | | | | | | |
| | 
Advertisement:
 |
|
