| No Comment | Bizcommunity.com believes in freedom of expression and the freedom of the press. To this end, while our message boards (comments under articles) and forum (debate) section allow anyone to post any comment under an article uncensored and in real time and invite response - similar to a blog - we do monitor all comments posted for defamation and just plain unnecessary rudeness designed to inflict harm on individuals or companies, or settle old scores. We've had to take action in the past to protect the integrity of our brand and again this past week. We will absolutely not allow the misuse of Bizcommunity.com's message boards for extremists to further their own political agendas and, even worse, issue death threats. As The Weekender, Business Day's fledgling weekend paper reported yesterday, globally acclaimed photographer Joao Silva has received death threats from American extremists upset over photographs he took of Shi'ite Muslims fighting US troops in Iraq. The photographs feature in a book called 'In the Company of God'. Some of these extreme views have been posted on Bizcommunity.com's website under a press release on the book. This is hate speech and we view it in a very serious light. We deleted the comments as soon as we became aware of them and no further blogging will be allowed on this debate. Bizcommunity.com also reserves its rights with regard to incidences like these.
Have a good week, Louise Marsland, editor, www.bizcommunity.com
| | Headlines | 702 still has vital "struggle" role to play 702 goes FM Call to entries for 2006 Marketing Excellence Awards Markex Cape opens this week Retail ID cards combat crime Pepsi comeback scores Naspers launches biggest online business on continent SANEF calls on members to get involved in SABC commission Product placement connects with consumers Media24 Women to launch In Style South Africa More power for fast car enthusiasts Radmark to publish guide to radio advertising Launch of first mobizine in Africa Future challenges for direct marketers Deadline looms for Pica Awards
| Marketing | | Call to entries for 2006 Marketing Excellence Awards
This week marks the launch of the Sunday Times Business Times Marketing Excellence Awards call for entries. In January 2006 Sunday Times Business Times took over the management of the Marketing Federation of South Africa's Marketing Excellence Awards, following the dissolution of MFSA.
Markex Cape opens this week On Wednesday, 26 July 2006, this year's Markex & World of Events Cape will be opening its doors at the Cape Town International Convention Centre. Running until 28 July, with over 125 exhibitors, and a tight focus on the marketing, promotions and special events industries, it will be the biggest exhibition of its kind in the Western Cape to date.
Summit on loyalty marketing in emerging markets The second Annual Loyalty Marketing Summit, hosted by incentives and performance improvement company Achievement Awards Group, aims to begin defining a collective identity for emerging market loyalty and to frame the debate. The Summit will take place on 17 August 2006 at the InterContinental Sandton Sun and Towers in Johannesburg.
Pepsi comeback scores "By beginning the decisive round of the South African Cola Wars at this point, Pepsi was able to integrate its sponsorships of individual soccer stars competing in the Soccer World Cup into its mobile marketing campaign," said Lesli Bilgor of tbsp///beyond-the-line, the advertising agency tasked with managing elements of Pepsi's return to South Africa after a nine-year absence.
Product placement connects with consumers Product placement, although not a new concept, has often been overlooked in classical marketing strategies, says Grazyna Koscielska, director of brand and licensing agency, Stimulii. Marketers are continually having to fight tougher battles for consumer attention, what with the introduction of technologies such as PVR and Tivo (US equivalent), increased clutter and consumer switch-off during commercials.
Tour de France campaign shows maturity of MMS Nashua Mobile has teamed up with Liberty Life to bring exclusive multimedia messaging services (MMS) photo footage and audio quotes from Robbie Hunter at the 2006 Tour de France directly to the cellphones of South African cycling enthusiasts. Says Doug Mattheus, marketing director at Nashua Mobile: "This promotion is all about demonstrating the maturity and viability of MMS as a marketing and communications medium."
Future challenges for direct marketers
Initially falling under the Marketing Federation of Southern Africa (MFSA) which dissolved last year, the Direct Marketing Association (DMA) established itself as an independent body in November 2005, representing not only direct marketers but with a focus on the consumer, too. Current chairman, Pat Muthui of FNB Direct Channel, shares some insights on the challenges ahead for direct marketers in the face of pending legislative issues, as well as raising the bar on professionalism.
Is deluge of customer data key to future profits? - Knowledge Factory Propensity modelling is the right tool for businesses that are generating large volumes of customer data to maximise their customer profitability, argues leading local marketing insight company, Knoweldge Factory.
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| Advertising | | The art of camouflage
These days, camouflage clothing is being worn as fashion attire. But when military equipment and clothing store Camo Joe wanted to create awareness for itself as the ultimate destination for authentic camouflage gear, Pump Brand Idea returned to the concept and nature of camouflage itself for a poster designed to create awareness for the niche store and to drive readers to the online store.
TV ad demystifies investing
The series of new television commercials which aims to dispel the myth that the JSE is only for wealthy, risk-taking intellectuals is the JSE's first foray into television advertising. Net#work BBDO was tasked with the conceptualisation.
Celebs show their hands The national TV campaign by the SABC and Nedbank Women's Day Celebration, which aims to encourage the nation to "Show their Hands, Show their Hearts", launched this week. Stepping up to help the women and children of South Africa are some of the country's well-known celebrities: Graeme Richards, SABC continuity presenter; Joel Stransky, former Springbok; Hlubi Mboya, Isidingo actress; Yvonne Johnston, CEO IMC; and Arnold Geerdts, TV personality.
Lobedu Leo Burnett wins Samsung
Lobedu Leo Burnett has recently acquired the blue chip Samsung Electronics South Africa account, which was originally held with JWT. The electronics giant spends an estimated US$400 million annually on worldwide advertising.
Loerie judges announced The Loerie Awards judges have been announced and include four international judges: Jonathan Harries, EVP, WW creative director and chairman/CEO, Foote Cone & Beelding (advertising jury chair); Emmy van Gool, creative director, QuA Associates, Amsterdam (design jury chair); Duncan Gray, creative director, Proximity#ttp London (experiential jury chair); and remote judge, Nicke Bergström, creative director, Farfar, Stockholm, Sweden (experiential specialist panel: direct & promotional digital. Judging will take place from 14 - 18 August 2006 at the SABC in Auckland Park.
Interactive Nestlé stands scoop awards - Mortimer Harvey
Nestlé Food Services scooped awards at both the Good Food & Wine Show 2006 and Hostex Cape 2006 held during May and June at the Cape Town International Convention Centre.
Around the world with the Advertising Benevolent Fund The Advertising Benevolent Fund will be hosting a fundraising evening to see Around the World in 80 Days at the Pieter Toerien Theatre, Monte Casino, on 4 August 2006, in support of those in dire need in the advertising industry. Tickets are R120 and there are only 150 available. Contact Cecilia at APR Communications on +27 (0)11 280 6612 to make block bookings for entertaining clients.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Getting down and dirty? No problem
Lowe Bull's recent brand activation campaign for Omo, 'Dirt is Good', went to 65 shopping centres around the country, setting up a mini sports ground in each where children could take part in five different activities, each designed for fun, new skills and - of course - getting dirty. The idea was to reinforce Omo's slogan and remind parents that with Omo, dirt is not a problem.
Kemistry goes live - Kemistry Kemistry launched its website on Monday, driven by a three-week long flash banner campaign on Bizcommunity.com's daily and weekly e-newsletters. The site captures the thinking and creativity of its business and the valuable relationship Kemistry has to offer.
| Design | | Vilafonté Series X - there's a new X in town - Code
Code - A Company of Designers - was briefed earlier this year by luxury winemaker Vilafonté on the new addition to its Series family, Series X, to match the existing Vilafonté look and feel but at the same time give the premium brand of handmade Cuban cigars its own identity.
Student wins 2006 Design Achievers Award Sandile Nkosi, a twenty-three year old graphic design student from the University of Johannesburg, is the winner of the 2006 Design Achievers Award, which forms part of the SABS Design Institute's initiative to promote design leadership amongst the youth. Nkosi's prize is to represent South Africa at an international design workshop in Stuttgart, Germany for two weeks in August, sponsored by the SABS Design Institute.
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| | Digital | | | Smarter eMarketing | |  |
| | | The Orijin of the new-look kykNET - Orijin New Media Agency
The new logo and channel design of kykNET, the Afrikaans variety channel on DStv, was recently designed by Orijin New Media.
The Orijin of the new look actionX - Orijin New Media Agency
Orijin New Media, one of the country's premiere broadcast design companies, is the design force behind the new-look actionX channel on the DStv bouquet. Orijin New Media won the pitch to redesign the channel logo, and design and animate the channel imaging.
MWeb goes wireless with 3G broadband MWeb is now offering 3G wireless broadband to new and existing customers through a strategic partnership with Vodacom to resell Vodacom's data connectivity products. This enables the Internet service provider to offer customers the choice of fixed line or wireless broadband access, with all the added benefits of MWeb membership.
Watch local soccer games live on your cellphone This year, soccer fans unable to travel to a stadium to see their favourite teams play in the Vodacom International Challenge, 15 - 23 July 2006, are experiencing the action on their Vodacom Vodafone live! 3G cellphone with Vodacom's Mobile TV service. All matches are being broadcast on Yebo 3, Vodacom's event-based channel. 3G network coverage is required.
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| | | Best electronic communication practices in FET to be explored
The Electronic Communication Convention (ECC) - to be held at Spier, 16 - 17 August 2006 for the purposes of sharing and experiencing best practices in electronic communication in higher and further education (FET) - will overlap strategically with a FET Indaba at the same venue, 17 - 18 August, that will be addressed by Vice President Phumzile Mlambo-Ngcuka.
Get the power to achieve unlimited success in any career - CCI Coaching Academy More and more people are turning to CCI Coaching Academy's unique brand of coaching, called Consciousness Coaching®, to ensure that they reach their maximum potential within their existing career. Some who experience the power of CCI's methodology even decide to start a whole new career in the fast-growing and potentially lucrative world of coaching.
UCT develops strategic marketing and branding expertise - Graduate School of Business
The UCT Graduate School of Business (GSB) is running two popular courses this September that provide an in-depth understanding of the strategic and tactical elements of marketing and branding. The courses will be presented by Gordon Cook, recently voted as one of the Financial Mail's Top 20 most influential people in advertising.
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 | The Weekend Post Eastern Cape Amazing Race! Johncom Media recently hosted 18 Johannesburg-based clients on an amazing race through the Eastern Cape. The trip was undertaken in an effort to highlight the exponential growth of the Eastern Cape in the past two years, largely due to recent industrial developments, and the opportunities which exist within the region. Click here for more info. |
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| | | Cell C's Sound of the City concerts off to a great start - H-Factor
Port Elizabeth's inaugural Cell C Sound of the City concert took place on Friday, 7 July 2006, and according to show producers H-Factor, the production was an out-and-out success.
Revamp for annual stationery and office trade show The South African Association for Stationary, Home & Office Products (shop-sa), is rebranding its annual trade show - known as The NOPSA Trade Show for over 20 years - with a new look, feel and name: Shop-X 2006. To be hosted in both Johannesburg (7 - 9 September) and Durban (21 - 22 August), Shop-X 2006 will present an extensive range of school, home and office products, equipment, stationery and services under one roof. For information, go to www.shop-sa.co.za.
| Exhibitions | | Lights by Linea lights up the CTICC at Cape Homemakers Expo - Homemakers Fair
Lights by Linea, one of the leading lighting suppliers in the Western Cape, will once again be light years ahead by presenting the first-ever light show at the Cape Homemakers Expo, 24 - 27 August 2006.
EXSA 2006 Challenge a great success - EXSA
The Exhibition Association of Southern Africa (EXSA) has pulled off yet another successful golf day with the EXSA 2006 Challenge, which took place on 13 July 2006.
dti funding for SMMEs at aerospace and defence expo The Aerospace Industry Support Initiative (AISI) of the Department of Trade and Industry (dti) has confirmed funding for the Africa Aerospace and Defence Expo, Cape Town, 20-24 September 2006, which will allow 30 SMMEs to participate alongside global players in the aerospace, defence, maritime, and security sectors. The funding will provide a pavilion for AISI and 30 SMME exhibitors, including a meeting and reception area; financial support for covering exhibition expenses; and associated travel and accommodation costs. Download application forms from www.aadexpo.co.za or email aad@amd.org.za.
Here comes the bride... Winner of the EXSA Exhibition of the Year award in the consumer category for two years running, Wedding Expo is set to once again go ahead at The Coca-Cola Dome, Northgate, 2 - 3 September 2006. The expo generally attracts over 7500 visitors. "In the eight years of being involved in the wedding industry there has been an unprecedented growth in the number of visitors to the bridal shows," says Amanda Cunningham, managing director of Wedding Expo. "We are even seeing visitors from around the globe coming to plan their special day." Cunningham attributes the success not only to extensive advertising and editorial campaigns but to the growth and creativity of the industry as a whole.
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 | Packaging Innovation 25 - 26 July 2006, The Park Hyatt, Johannesburg Be prepared for the rising consumer demand for improved quality, extended shelf life, convenience and environmentally and user friendly products by improving your packaging.
For more information about this conference, contact Hennie Potgieter: (011) 516 1073 / henniep@marcusevanssa.com. |
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| Magazines | | Hip mag celebrates first birthday and goes mobile
With Hip2B2 magazine having now been on the market for a year and the imminent launch of its own mobizine, the team is already looking to tweak the existing formula and offer even more insight for learners. Editor Kate Evans of Atoll Media explains, "We want to keep evolving and ensure that we are providing learners with content that is going to be as beneficial as it is entertaining."
Media24 Women to launch In Style South Africa US-based publishers Time Inc. and Media24 Women's Magazines Division will be launchingIn Style South Africa in November 2006, to be edited by Clare O'Donoghue, former editor of Top Billing magazine. The magazine licensing agreement is exclusive.
More power for fast car enthusiasts
The first of Media24's all new automotive titles, Max Power will give South Africa's aftermarket modification industry a magazine in which to showcase its creations worldwide. To be edited by Ashfaaq Bux, the 200-plus page launch edition will hit the shelves countrywide on 26 July 2006.
Launch of first mobizine in Africa Female youth title, Saltwater GIRL Magazine, will debut its first mobizine edition - an interactive and easy-to-read magazine that is custom-made to be read on cellphones - on Monday, 24 July 2006. Saltwater GIRL has partnered with local cellular entertainment provider, Thumbtribe, to introduce mobizine technology to Africa.
New lifestyle section for property mag
The July issue of The Property Magazine sees the re-launch of its 'Hot Property' news section into a new, extended lifestyle section, which will appear in all three editions of the magazine - Western Cape, Gauteng and KwaZulu-Natal.
Entrepreneur gets backing from KreditInform group - Entrepreneur Magazine KreditInform, South Africa's largest corporate credit and business information organisation, has joined forces with publisher Andrew Honey to set up Smart Business Solutions, a media and training company for business improvement. Smart Business Solutions' first product is Entrepreneur magazine, which is the best-selling entrepreneurship magazine in the world with global monthly sales in excess of 800 000 copies.
Celeb magazine heat donates R1 for every issue sold to Breast Health Foundation - UCM Celebrity magazine, heat, will donate R1 for every issue sold this week to the Breast Health Foundation in celebration of Kylie Minogue's recovery from her breast cancer scare.
Mediaspace.co.za launches print media auctions - Mediaspace
Mediaspace.co.za, South Africa's exclusive auction website for advertising space, has launched print media space auctions to enable print media owners and print advertisers to trade online.
World's best-selling entrepreneurship magazine now available in SA - Entrepreneur Magazine
Entrepreneur magazine, which sells over 800 000 copies globally per month, and is the biggest selling business magazine on US newsstands, is now available in South Africa, with the fourth issue currently on sale.
Saltwater GIRL launches first mobizine in Africa - Saltwater GIRL
South Africa's leading female youth title, Saltwater GIRL magazine, has just launched the first mobizine in Africa, which means that cool, customised Saltwater GIRL content is now available on your phone.
Single access point for LSM10+ school mags Apple Seed Media is the first company to conglomerate high income school magazines in South Africa, resulting in a single contact point and minimal administration (one payment) for advertising in all exclusive school magazines in the LSM10+ category. Apple Seed is a new company which focuses on exclusive schools as a medium for engaging with upper income families.
heat to donate R1 to Breast Health Foundation per issue sold
The new issue of heat has the exclusive first post-cancer interview with Kylie Minogue, and it will donate R1 for every issue sold this week to the Breast Health Foundation in celebration of the pop star's recovery from her breast cancer. "We raised an impressive amount of R73 774 last year after Kylie was diagnosed with breast cancer, which we donated to the Breast Health Foundation," says UCM's Kim Browne, publisher of heat. "We want to top the figure this year in order to benefit the fight against breast cancer through research and education."
Guest art director for spring edition of décor title Peet Pienaar, internationally acclaimed local designer, conceptual artist and creative director for Daddy Buy Me a Pony, has been appointed as guest art director of the August design issue of Visi. "We are extremely pleased to have someone with Peet's creative vision on board," says Visi editor Sumien Brink. "His exceptional talent and ability to rise above the 'ordinary' have resulted in a great year for Peet, and he has won a host of prestigious international awards, including the first-ever Clio Grand Prix for South Africa in editorial design at the Miami Awards show and three gold One Show awards for design in New York."
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| | | Naspers launches biggest online business on continent
In what is being heralded as the biggest online launch since the advent of the Internet in South Africa, Media24 has merged its digital arm with MWeb Studios, the division responsible for the development of web-based services, to create 24.com. Headed-up by CEO Kim Reid, 24.com is the result of a Naspers drive to fuse complimentary digital properties into a consolidated and unsurpassable destination on the Internet for consumers. The new property aims to capture 60% of the local online audience.
SANEF calls on members to get involved in SABC commission At its AGM in East London on 10 July 2006, the South African National Editors' Forum (SANEF) expressed the hope that the commission of inquiry hearings into allegations of editorial impropriety within the SABC news division will be open to the South African public and is calling on its members to involve themselves and insist on their rights as members of the public to be heard on issues that concern their public broadcaster to ensure that it lives up to its mandate.
Deadline looms for Pica Awards It's time once again to celebrate the excellence of South African publishing: submission deadline for the 2006 Magazine Publishers Association of South Africa Sappi Pica Awards is Friday, 28 July 2006. For the first time this year, the Awards will recognise the conceptual drive, marketing insight and sheer stamina needed for launching or re-launching a title into a competitive marketplace.
Appletiser and TLC score a huge consumer response - Habari Media
Habari Media and its sales promotion division, TLC, have recently had great success with Appletiser in their Win a Treat campaign.
Reputation is everything! - Newsclip Media Monitoring Newsclip has unleashed the power of communication research by combining both quantitative and qualitative research methodologies in its reputation analysis reports to help companies understand the effect of media exposure on their reputation.
Women The Brand Conference - It's an Eve-olution! - Top Companies Publishing
In the media, the world's biggest advertising and marketing services conglomerates are stating how they have been missing the mark when it comes to marketing to their female consumers.
Help put books in the hands that need them Real Simple magazine and book club Leisure Books have launched a joint social responsibility programme that invites readers and members to identify an ongoing list of beneficiaries - including schools, libraries, community centres, child care facilities, retirement homes and private, public or non-government organisations - that would benefit from a monthly donation of books, educational games and/or DVDs. To nominate, visit www.realsimple.co.za or www.leisurebooks.com. The first beneficiaries will be announced in August.
Vodacom Journalist deadline extended to midnight 21 July The cut-off time for entries to the Vodacom Journalist of the Year Award has been extended until midnight on Friday, 21 July 2006. Entries may be dropped off at any Vodacom head office; after hours, the boxes will be with security. Submissions may also be hand-delivered to Kim Saville at Dlamini Weil Communications, Block 21A, The Woodlands Office Park, Western Service Road, Woodmead, Johannesburg.
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| | | Deadline for Ifra XMA Cross Media Awards nears The Italians may be number one on the pitch but this has not been decided yet for the newspaper industry. Until the end of July, newspaper publishers from all over the world can apply for the Ifra XMA Cross Media Awards 2006, which honours the most innovative and creative special projects organised by newspapers around the 2006 Soccer World Cup. Enter online at www.ifra.com/xma. Winners will be announced at the IfraExpo 2006, Amsterdam, 9 - 12 October 2006.
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| | | Flying in the face of all reason [On the Nett] While the IT industry was covered in a cloud of dot.bomb greyness at the turn of the century, Vinny Lingham was happily visiting Silicon Valley and talking to the people at Google. The virtual bubble had burst and everyone was scurrying around saying that that was the end of that. But Lingham believed that the net was just going through a trough of disillusionment and that it would come back stronger than before.
The potential of avatars for online advertising
[Simone Puterman] Popular Mechanics, which bills itself as the voice of science and technology in South Africa, has introduced more features on its new website, including avatars - animated characters. According to publisher Alan Duggan, avatars "have potential for online advertising because they offer a triple whammy: animated figure, voice message and branded background".
Women24.com launches the Orange Reading Room - 24.com Women24.com, the largest online women's community in South Africa, has launched a new hub into its online magazine mix - a reading room where women can browse through books from a range of different categories: from chick lit and fabulous second-hand bookstore finds to editors' choices and prize winners.
WebPR in a nutshell - Quirk [Rob Stokes] The recent buzz around WebPR, optimised press releases, online reputation management and blogging is causing quite a stir. It seems there is a whole new lexicon emerging and many are struggling to keep up with the e-marketing geeks and their fancy new terminology. However, the bottom line is that the fundamentals of good PR still apply - it's only the medium and methodology that are changing. With my broadband connection inserted intravenously, I am going to attempt to give you the low-down of what it's all about.
New cinema schedules search facility launches on EntertainmentAfrica.com - Prezence SA Have you ever pulled your hair out trying to find information online about what movies are showing at your local cinema? Finally, help is at hand! EntertainmentAfrica.com - Africa's premier entertainment portal - is pleased to announce the release of its new cinema schedules search facility.
IMAGES24 at the Cape Town Book Fair - IMAGES24
The Mandela Mosaic designed as an element of the IMAGES24.co.za stand décor was hugely popular with visitors to the Cape Town Book Fair, held in May 2006. As an instantly recognisable icon, Mandela was used to showcase the broad range of subject matter available online from IMAGES24.
Forge Corporation Limited acquires BlogKits.com, extends global performance marketing network - Forge
Global performance marketing firm Forge Corporation has acquired the BlogKits blogging network and is launching the first performance-marketing network built for bloggers. BlogKits, intended to help match bloggers with advertisers, was acquired from Jim Kukral who was recently appointed as the VP of branding and marketing of Forge.
Online: everything at our fingertips - Habari Media A few weeks ago Habari Media set out to investigate and disprove the common misconception that Hotmail and MSN users are simply a young student audience with no purchasing power by running a survey campaign online, in which 800 entrants were canvassed. Habari Media not only succeeded, but also learned some valuable information about the South African online MSN community.
Online consumer forum launched New consumer forum www.jump.co.za/forum aims to provide a platform for consumers to comment on online stores and shopping experiences in South Africa, allowing all parties involved in the e-commerce process to make themselves heard. "The web-based forum caters for discussions about all products sold online and gives the consumer the ability to enquire and inform fellow consumers regarding any product-related information, whether technical or general," adds Albert Bredenhann, managing director of Jump Internet Technologies.
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| | | Anticipating the 2010 rush at airports
Ericsson has signed a four-year airport trolley advertising campaign to run in Durban, Johannesburg and Cape Town international airports, in anticipation of an influx of airport travellers for the Soccer World Cup in 2010. This is the second time that the telecommunications provider has teamed with Indiza Media, a subsidiary of Primedia Outdoor, which has been granted sole rights for trolley advertising in all ACSA airports.
| Printing | | Agfa appoints Kemtek as distributor - Kemtek The Graphics Systems Division of Agfa (Pty) Ltd have announced the appointment of Kemtek Imaging Systems Holdings Limited as a distributor of Agfa digital lithographic plates and chemistry in southern Africa.
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| | | Beta digital imaging workflow solution now available Adobe Systems last week announced the public beta of Adobe Lightroom software for the Windows platform, a digital imaging workflow solution for professional photographers. Windows-based photographers are invited to assist with the development of Lightroom by testing this new beta download and submitting feedback to the Adobe Labs forums at labs.adobe.com/technologies/lightroom.
Never a dull memory for Freshwater Films' director Slim - Velocity Films
Following Cannes finalist 'Harley' for Freshwater Films, director Slim does it again with Sedgwick's Old Brown.
Mark your diaries for the 2006 Cape Town World Cinema Festival, incorporating the Sithengi Film & TV - Sithengi Film and Television Market Cape Town's premier film festival, the Cape Town World Cinema Festival (CTWCF), incorporating the Sithengi Film & TV Market, is set to take to the screens from 14 - 21 November 2006.
Amy Allais making music with McDonald's - Fresh Eye Film Productions
A group of young South Africans sit down in a McDonald's takeaway. As they start to unwrap their food and stick the straws into the drinks, the noises made merge to form a tune. A few more rattles of the chips and ice and even an older client sitting nearby gets drawn into the fun. This is McDonald's latest ad to promote the Big Mac Music Awards.
Creative Vision animates five international commercials for Toyota - Creative Vision
London-based producer, Peter Mackenzie commissioned Creative Vision to animate five international Toyota commercials for Saatchi & Saatchi in the Middle East.
Polka teams up again with Giant Films for new campaign - Giant Films
Featuring social graces, bags of humour and 1970's heartthrob Steve McQueen's legendary speed on and off the screen, Polka's new ad, which debuts this week, proves once again that the South African spoken word is rich ground for memorable advertising humour.
Greg Gray makes the right choice... - Velocity Films
Velocity Films commercials director Greg Gray has directed the latest Stanlib commercial for TBWA Hunt Lascaris which centres around the peace of mind and financial freedom that can be achieved by making the right investment decisions.
Fresh Eye director invited as prestigious D&AD member - Fresh Eye Film Productions
David Golden from Fresh Eye Film Productions has been awarded coveted membership of D&AD - an entitlement reserved only for 'creatives' whose work receives the highest recognition.
Choosing the right, and getting the best out an animation studio: a quick guide - Masters & Savant [Roger Smythe] A quick guide to choosing the right animation studio and getting the best out of it, by Masters & Savant co-founder Roger Smythe.
Animation - the increasingly viable alternative - Masters & Savant
[Roger Smythe] Recent successes of full animation commercials have raised the profile of commercials that have not used traditional live action, and agency creative teams are stating to take notice.
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| | | New! International best-selling author workshop - The Write Co A new international best-seller author workshop will be hosted by John Connolly, author of Every Dead Thing, at The Write Co on 15 October 2006.
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| | | 702 still has vital "struggle" role to play [Chris Moerdyk] It is a great day for 702 - finally being able to join the world of modern radio, something its competitors were able to do 40 years ago or more but which for all sorts of inexplicable and illogical reasons, has been denied the station that made talk radio the great institution that it is in South Africa today.
702 goes FM After 26 years of broadcasting on AM, Talk Radio 702 has finally moved to FM. As of 7am this morning, 24 July 2006, Johannesburg listeners can now pick up the station on 92.7 MHz. The second signal applied for, 106 MHz in Pretoria, will be operational later this year.
Battle of the DJs Motorola and 5FM drive-time DJs Gareth Cliff and DJ Fresh have joined forces to bring music-obsessed South Africans an interactive on-air promotion, MOTOPlay. This head-to-head challenge is a 'battle of the hits' as Cliff and Fresh rival each other for their choice of the latest and greatest music hit of the week. Listeners will make the ultimate decision via weekly SMS voting while making or breaking the credibility of their favourite jocks.
Radmark to publish guide to radio advertising RadMark is launching a new quarterly pocket-size Radio Guide for advertisers and media planners, filled with bite-sized information about the medium. "Whether you are a junior media planner or a senior executive, it's important to get back to the basics and constantly be reminded of the latest innovative radio media solutions," states RadMark marketing manager, Norman Gibson.
Blanket campaign warms KZN - East Coast Radio East Coast Radio's Winter Warmth campaign has come to an end with the station proudly announcing that 40 000 blankets were distributed over 11 weeks!
Radmark and Classic FM part ways Classic FM and Radmark have mutually agreed not to renew their current advertising sales agreement. Says Sue Walker, managing director of Radmark, "We have enjoyed a good relationship with Classic FM over the years but the future strategy for the station requires a dedicated sales team". Mike Ford, managing director of Classic FM, concurs. Effective 1 October 2006, Classic FM will be represented by its own internal sales force.
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| | | Caxton tracks women's vital statistics Caxton Magazines and Bataleur Research Solutions are currently wrapping up a survey conducted in order to provide insight into the values, instincts, trends, attitudes and lifestyles (VITAL) of South Africa's affluent women. The findings will be presented mid-September 2006 in Johannesburg, Durban and Cape Town.
Synovate announces expansion of its global media research services - Synovate Leading global research firm Synovate has announced an expansion of its media research services. The new global group will be based in London and led by Steve Garton, currently director, media research for Synovate in Asia Pacific.
Markinor releases more details from its Annual Financial Services Loyalty Benchmarking Report - Markinor In March this year, Markinor published its second Annual Financial Services Loyalty Benchmarking Report, which provides critical information and analysis in the four areas of retail banking, long-term insurance, short-term insurance and healthcare insurance.
Economic climate boosts FMCG spend - ACNielsen With the exception of some short-term rand fluctuation, South Africa is certainly looking positive from an economic perspective. Interest rates have slowed down substantially over the past four years; inflation has dropped and annually the rand is looking strong. For the first time in years, we see consumer confidence being expressed by both black and white South Africans simultaneously, with GDP also continuing to grow.
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| | | Bagging it for breast health awareness month For the third year running, the Pick 'n Pay group is supporting Breast Health Awareness month with its 2006 summer beach bag campaign. A portion of the proceeds generated by the sale of the bags is bound for the Cancer Association of South Africa (CANSA) in support of its continued breast cancer research.
Retail ID cards combat crime To counter more sophisticated criminal activity within the fast moving consumer goods (FCMG) industry, which is frequently seen as a soft target by criminal gangs, the Consumer Goods Council of South Africa (CGCSA) is stepping up its high-tech introduction of ID cards. The implementation date will be 1 September 2006.
Retail innovation: lessons from US and a SA perspective [Issa Sikiti da Silva] In future, the shop floor will become the market's principal battleground, as traditional mass media fail to deliver the required advertising effectiveness. This is the opinion of Steven Keith Platt, the Chicago-based director of the Platt Retail Institute, who delivered his last presentation on American retail to local marketers on 7 July, 2006 in Johannesburg, on behalf of Johnnic Communications' Newspapers Division and IBM.
The impact of innovation in retail business [Issa Sikiti da Silva] According to a 2006 IBM Global Business Services (GBS) CEO Study, two out of three CEOs expect fundamental changes for their organisations over the next two years. Surprisingly, these CEOs do not seem daunted by impending challenge. Instead, they hope to seize the opportunity of these changes through innovation. This was revealed at the Retail Innovation Strategic Workshop held on 7 July 2006 by Johnnic Communications' Newspapers Division and IBM GBS.
October is wine auction time This year's Nedbank Cape Winemakers Guild Auction will be held at its new venue, the Lord Charles Hotel in Somerset West, on Saturday, 7 October 2006. Open to the public, it allows local and international bidders to purchase wines specially crafted for the occasion from South Africa's leading winemakers. Telephonic and proxy bidding facilities will be available to local and international bidders at no additional charge. Go to www.capewinemakersguild.com for more details.
| Sales | | Important selling-over-the-phone pointers [Richard Mulvey] I was reading an old sales training book a few days ago, in which the writer made the comment that it is only polite to ask the person you are ringing if they have time to speak at the moment. This is a mistake. Please don't fall into this trap. When you are making a telephone call to encourage a prospect to buy your product or service, or even just to make an appointment, you walk a difficult line.
| Sponsorship | | Home makeover for meerkats Last week saw the opening of the Johannesburg Zoo's newly improved and refurbished meerkat enclosure, sponsored by Vodacom. Comments Andre Beyers, Vodacom's managing executive: advertising and brand management, "Meerkats are especially close to our hearts because of our own Mo the Meerkat who represents the Vodafone live! brand with so much enthusiasm."
High tea, high fashion At this year's Sanlam SA Fashion Week, Five Roses will be involved at various levels. As the official tea and hospitality partner, the brand will be hosting the hospitality lounge and the high tea event with Leigh Toselli. Five Roses has also teamed up with three fashion designers - Vino, Palesa and Frances Andrew - and will be sponsoring their show. The three will each be showcasing a special dress designed for Five Roses - around their own interpretation of this much-loved Proudly South African brand.
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| | | Even bigger victory for DStv at the 2006 Promax Awards DStv once again excelled at this year's Promax and BDA Awards with six Gold, five Silver and one Bronze statuettes. The 2006 awards were held in New York City, 22 June 2006, and pitted DStv's television campaigns against those of international networks such as Discovery Europe, MTV Networks and BSkyB.
Africa responds to Red Cherry Television - Red Cherry Television Red Cherry Television has just completed a successful TV campaign in seven African countries for Barclays Bank.
CT action man revealed as host of Survivor SA The best-kept secret in South African TV is out: Mark Bayly, a little-known Capetonian with a dashing smile and a penchant for adventure, has clinched the coveted presenter slot on Survivor South Africa: Panama, which kicks off on Sunday, 3 September 2006, in M-Net's Open Time. Carl Fischer, head of M-Net's Original Productions, says, "Our mission was to look for someone without any strong association with an existing television programme, possibly a new face that would fit into the Survivor programme's profile. We were thrilled when Mark turned up to audition."
Idols on kykNET reaching fever pitch As the climax for Idols op KykNET approaches, Gallagher Estate is preparing to host the Top 10 phase gala evenings which will be broadcast live on kykNET each Sunday from 30 July 2006. Weekly live broadcasts will take place from 5.30pm to 7pm, after which the public will be given 25 hours to vote for their favourites. The two finalists with the lowest votes will be eliminated. Tune into kykNET on DStv channel 35 on Sunday 27 August for the grand finale when the final two contestants will battle it out for the Idols crown in a live spectacular hosted from the Gallagher Estate Auditorium.
| Gallery | | Elle Swimwear Collection 2006
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Joe goes to the rodeo
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| New accounts | | New accounts for Vanessa Fogel Design - more infoNew accounts for Kezi Communications - more infoLobedu Leo Burnett has acquired the blue chip Samsung Electronics South Africa account. More... Submit news
| People on the move | | Anthony Ehlers appointed publicist at Owlhurst Communications - more infoDebra Buxton appointed chief marketing officer at Werksmans Attorneys - more infoRefining colour with Paul Arneil - more infoLord Charles Hotel appoints Angela Jacobson - more infoClaire Dowdle appointed as publicist at Owlhurst Communications - more infoRed Cherry Television has appointed Ewe Ruszczynski as sales director in Cape Town.New recruits for Radmark - more info More... Submit news
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| | Events to diarise | UCT GSB distinguished speakers programme University of Cape Town Graduate School of Busines - V&A Waterfront, Cape Town, 25 July Our featured speaker is Nicholas Bednall (managing director of Berry Bush BBDO), who will be addressing the audience on "Black Market Advertising, and how creativity can help". | | | Women: The brand conference Top Conferences and Events - Jozi, 26 July Top Conferences and Events are hosting the first ever Marketing-to-Women conference and aims to provide insight into the decision-making and thought processes women engage in when deciding what brands and products to buy. | | | MS PowerPoint presentations KhuboNet Corporate Training - Johannesburg, 26 July / Johannesburg, 16 August Be a master of presentations - create powerful professional presentations. | | | Assertiveness skills KhuboNet Corporate Training - Johannesburg, 27 July Learn how to be assertive, establish yourself and your credibility. | | | Homeless World Cup Gala The Big Issue - Cape Town, 29 July Join special guests, First Lady Mrs Zanele Mbeki, Lucas Radebe, former Springbok Robbie Fleck and keynote speaker, Premier of the Western Cape, Mr Ebrahim Rasool, to kick off the final countdown to the Homeless World Cup 2006 at a glamorous fundraising gala event. | | | Acting and TV presenting New Hope Media Casting - Johannesburg, 29 July This is a great opportunity to learn all you need to know if you want to have a career in the TV industry. | | | Blowing the lid on investigative journalism MPASA - Rosebank, 31 July This two-day workshop will illustrate the fact that investigative journalism need not remain the exclusive province of bigger newspapers and television networks. | | | Telesales, telemarketing course Educon Business College - Braamfontein, 1 August We are offering a course in basic to advanced telemarketing and sales course. | | | AMASA Cape Town meeting AMASA Cape Town - Cape Town, 2 August Greg Potterton and Daniel Beatty of Instant Grass will be giving an insight into the lives of today's youth market at the next Cape Town AMASA meeting. | | | The Star & Safmarine Breakfast Club - Sandton, 3 August Maria Ramos, Chief Executive of Transnet, will be presenting this Breakfast Club meeting. | | |
| | Upcoming events | Basic reporting & Writing for print IAJ - Parktown, 24 July The principles of brand building Vega School Joburg - Sandton, 24 July Basic business finance for sales & marketing pro's IMM Graduate School of Marketing - Johannesburg, 24 July Copywriting AAA School of Advertising - Cape Town, 24 July The practice of brand communications Vega School Joburg - Sandton, 24 July Business to business marketing IMM Graduate School of Marketing - Johannesburg, 24 July Customer relationship management IMM Graduate School of Marketing - Johannesburg, 24 July Breakfast with Noeleen from SABC 3 Knowledge Resources - Somerset West, 25 July Report writing IMM Graduate School of Marketing - Johannesburg, 25 July Grammar for Business The Write Co - Sandton, 25 July | More...  Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising and Marketing placements |  |
| Account Executive - Port Elizabeth Istream is looking for an experienced account executive. Responsibilities: Manage a portfolio of clients, client liaison and strategy, brief creative team, manage production process, deliver final product to the client. read more
| Copywriter - Johannesburg Manage content/write copy for various online promotions, newsletters, new/multiple online brands, competitions, email campaigns, magazine advertising for UK & USA market. Assist with design/conceptualization of new brands & marketing campaigns. read more
| Sub-Editor/Translator - Jhb North Afrikaans translator required for urgent position with new, young dynamic team. read more
| Web Sales Administrator - Cape Town We require someone to run a joint venture initiative that's web-based and supports our print products. Must be sales driven, able to convert daily sales figures and meet targets. read more
| Graphic and Web Designers - Pietermaritzburg We are looking for red hot designers (web and graphic) with a passion for the advertising industry. Must have at least 3 years qualification and/or 2 years experience. read more
| Assistant Creative Director - Johannesburg Conceptual thinker - Assisant creative director for experiential TTL business. Conceptualise themes & ideas for events, launches, TV production, POS, branding. Write/format presentation documents. Assist in production: events/launches/shoots. read more
| Snr Sales Exec/Manager:Lifestyle Consumer Magazine - Cape Town Dynamic senior sales exec with confidence & style required to sell on award-winning lifestyle consumer magazine. Management potential. Passion for publishing/media industry. Excellent relationships with key industry decision makers. read more
| Jnr Production Manager - Jhb North Young dynamic go-getter required for this busy TTL ad agency.
Must be able to handle a job from start to finish on your own. Must have print production knowledge. read more
| Art Director: Women's Consumer Magazine - Johannesburg Exceptionally talented magazine art director required to lead & develop team of young designers, share knowledge with talented young specialist editors and together with the editor refine leading women’s magazine. read more
| Team Leader/Media Planner (Radio/TV) - Cape Town Synergise the sales strategic media unit nationally. Strong experience in media planning, strategies, radio, branding and industry tools (Telmar/Adex) coupled with supervisory experience secures. read more
| Marketing Manager - Fourways Marketing & communication strategies/initiatives, multiple budgets, campaigns, projects, PR, promotions, event management. Competitor analysis. Monthly and quarterly reports. Presentations to senior management forums. Junior management post. read more
| Graphic Designer - Dubai Urgent! Graphic Designer required for 6-9 months (possibly more) in Dubai for retail environment design practice. Great tax free package. Interviews - Cape Town only - will commence on 24th July. read more
| Design/DTP - Durban Mac & PC DTP & Design. Pre-press ability (repro & print requirements). Magazine/newspaper adverts. Retouching & photographic manipulation. Conceptualise corporate identities, brochures, pamphlets, billboards, banners, posters. Branding and packaging. read more
| Media Relations Manager - Johannesburg Write speeches, opinion pieces, consumer issue responses, news stories, positioning statements. Editing, subbing. Media relations/analyse coverage. Website: content/functionality. Advertising campaign (print/electronic media). Project, staff, budget, resource management. read more
| Corporate Communications Manager - Johannesburg Required by a leading player in the financial services sector. read more
| National Sales Manager - Electronic Games - Johannesburg Leading consumer electronic distributor requires a national sales manager, based in Johannesburg. read more
| Senior Account Executive - Houghton, Johannesburg If you have previous PR consultancy experience, a thorough understanding of the PR industry and are looking for a challenging and exciting environment, then this could be the place for you. read more
| Sales and Marketing Consultant - Johannesburg Sales and marketing consultants will be involved in the marketing of voluntary employee benefits to employers who wish to provide their employees with voluntary employee benefit. read more
| Freelance Account Manager - Branding - Cape Town Senior project manager/account manager required. Minimum of 4 years experience. 1 month freelance position. Available immediately. read more
| Senior Qualitative Researcher/Account Manager - Johannesburg Young, dynamic market research agency seeks to employ an experienced qualitative specialist. read more
| Copywriter (Jnr Creative Director) - Auckland Park/Melville Hot shot copywriter required to be groomed for a junior creative director position. Must have minimum 4 years experience. read more
| Senior Designer - Rivonia, Sandton A packaging & promotions agency require the skills of a middle to senior weight designer. Min of 8 yrs experience required (packaging design experience essential), plus strong conceptual and repro skills. read more
| Career Graphic Designer - Sunninghill Passionate designer wanted! Are you a graphic designer that is building a career, not just looking for a job? Want to join a small, talented design team? read more
| Revenue Manager: Radio - Johannesburg Strongly analytical and commercially orientated essential. Yield management. Strategy. Project management. Part of revenue management team. Analyse research data. Budgets, targets, forecasts, policy, rate strategies. Support sales/marketing managers. read more
| Revenue Analyst: TV & Radio - Johannesburg Yield management. Analytical. Project management. Commercially orientated. Support revenue management team. Analyse research data. Assist with budgets, targets, policy, setting rates. Assist 2 revenue managers on TV and radio respectively. read more
| Research Manager - Johannesburg / Bryanston Brand Scan urgently requires a research manager to control and supervise all projects in-field and studio and to effectively deliver projects on time and at the required quality levels. read more
| Graphic/Web Designer - Claremont,Cape Town Small publishing company situated near Cavendish Square in Claremont requires a graphic/web designer who is able and prepared to multi-task. Own office in pleasant surroundings plus free parking. read more
| Media Sales Executives - Junior and Senior - Johannesburg With print and/or TV, radio, outdoor experience. Must have proven background of working and networking with ad agencies. read more
| Graphic Designer - Medium Weight - Woodmead Your talent has no bounds, you're a superstar medium/heavy weight graphic designer with min. 3 yrs exp. and other skills that will simply delight. What ya waiting for? read more
| Call Centre Agent - Randburg An upmarket call centre seeks individuals to become part of a very successful sales team. Is sales your passion? Previous call centre experience essential. Matric & ITC verifications will be conducted. read more
| Senior Flash Designer - Green Point, Cape Town Ukubona's looking for a sparkling creative mind with an excellent portfolio of flash skills and experience. Positive energy, keenness to cover new ground every day will secure an appointment. read more
| Subscription Sales/Telesales - Kyalami Panorama Publications (Pty) Ltd is offering a basic plus commission to a self-motivated individual who projects a professional image. read more
| Girl Friday/Receptionist - Publishing - Kyalami A professional telephone manner, an excellent command of English plus computer skills are required for this front-line position at Panorama Publications (Pty) Ltd. read more
| Senior Sales Executive for digital mall media - Cape Town We are a Cape Town-based company that is looking for a highly self-motivated sales executive to sell digital mall media. read more
| Trade & Consumer Publicity Specialist Broadcasting - Johannesburg Promote group’s corporate image/branding, create optimal awareness, amongst trade & consumer press, through trade magazine, consumer publicity, event management & promotions press launches/functions. Interviews, write/edit articles, press releases, website. photography. read more
| Marketing Research Executive - Radio - Sandton Responsible for providing management, sales teams and clients with sound strategic marketing input. Provide marketing manager with comprehensive monthly research reports. read more
| Freelance Production Manager - Cape Town Experienced production manager to coordinate multi-media new product launch in Angola. Position will be based in Cape Town, with possible travel. Time frame: 3-6 months. Experience in TV production essential. read more
| Account Manager - Sandton Radio sales - account manager. At least 3-4 years media/agency sales experience. read more
| Senior Graphic Designer - Pretoria Senior graphic designer with good design skills. Apple Mac and PC - PhotoShop, Freehand, Quark, Indesign, Corel and Flash. read more
| Business Development Officer - Sandton Leading event management company requires an experienced business development person. Ideal candidate will be a self-starter, ambitious & able to negotiate at all levels. Salary package will include a basic + commission. read more
| Qualitative Field Supervisor - Jhb (Cresta) Oversee the quality of the recruitment process and recruiters. Oversee recruiter team in Johannesburg, training, brief new studies. Back check, recruit and interview recruiters when needed. Must have strong personality. read more
| Internal Telesales - Bedfordview Urgent: Telesales person required, Bedfordview. Dynamic, go-getting and experienced person required to sell our road and traffic safety products (which include traffic cones, speed bumps, reflective clothing etc.) read more
| In-house Retail Copywriter - East Rand Large retail organisation is looking for a middle-weight copywriter, with experience working on a busy retail account, to join their in-house design and advertising team. read more
| Strategic Planner M/W - Sandton A great opportunity for a young, dynamic strategic planner to set up and ultimately head a new business unit within a specialist division of a multinational ad agency. read more
| Brand Manager - Retail Brand - Johannesburg Highly successful retail group with over 1200 stores nationwide. Become sole custodian of one of their 12 uniquely branded chains. read more
| Regional Sales Manager: Radio - FState & N. Cape National commercial radio station - Free State and Northern Cape. Regional strategic planning & staff management. Passion for radio. Established networks/relationships in advertising industry and government departments. Team motivation. New business development. Budgets. read more
| | | Quote of the day | | "I think that the online world has actually brought books back. People are reading because they're reading the damn screen. That's more reading than people used to do." - Bill Murray Send to a friend
"I try to lie as much as I can when I'm interviewed. It's reverse psychology. I figure if you lie, they'll print the truth." - River Phoenix Send to a friend
"Communication is a continual balancing act, juggling the conflicting needs for intimacy and independence. To survive in the world, we have to act in concert with others, but to survive as ourselves, rather than simply as cogs in a wheel, we have to act alone." - Deborah Tannen Send to a friend
"Heresy is another word for freedom of thought." - Graham Greene Send to a friend
"What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish." - W. H. Auden Send to a friend More... Submit a quote
| Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter.
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 Reaching the New Middle Class An innovative event for visionary movers and shakers in the marketing sector.
Park Hyatt, Rosebank, Johannesburg 26, 27 & 28 September 2006.
Click here for more info.
 Headlines in our July issue: Passionate Affairs: Women and magazines Toasting the premium spirits market SA in the global village Robyn Putter & the accidental brand
For more information or to subscribe email subs@brandmagazine.co.za

Entrepreneur Magazine has opened a press office on Bizcommunity.com!
 Entrepreneur is the best-selling business magazine on the newsstands in America. It is also the best-selling entrepreneurship magazine in the world (published in the USA, Mexico, Russia, Hungary, China and the Philippines, with global monthly sales in excess of 800 000 copies). Click here to visit Entrepreneur Magazine's press office.
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