| No Comment |  I walked into a leading couch emporium in a new design centre in Bryanston a week ago and made enquiries about the stunning L-shaped leather couch in their window that was priced at just under R10 000 on "Special Offer", presumably for their opening... too good to be true? Obviously, since none were available for sale and unlikely to be in the next six months, as there was no stock. This 'bait marketing' tactic used by this brand means I will never shop at that store again, but what do they care, right? I'm just the consumer... However, in terms of the new Consumer Protection Bill, what they did will be illegal in future and they could be fined and I could be compensated. The protection of the consumer from such unscrupulous marketing tactics is one of the good things about the new Bill and we all applaud it. However, the Bill is so poorly constructed and disadvantages suppliers to the extent that many perfectly legal marketing promotions and discounts are so tied up in red tape that it could increase prices for consumers instead. Enrico du Plessis, who is the mover and shaker behind a new marketing body, and Alison Lee, the head of the Corporate Lawyers Association, are to be applauded for their recent efforts to make sure that their submissions to the DTI regarding the new Bill benefit both the marketer and consumer. The deadline is today and now it's up to Government to ensure that the industry's comments are taken seriously.
Enjoy! Louise Marsland, editor, www.bizcommunity.com
| | Headlines | Only SA One Show Gold Pencil goes to Daddy Buy Me a Pony
Philip Kotler to speak live in Jo'burg
Clio Awards announce 2006 Hall of Fame inductees
Marketers reject new consumer bill as 'unworkable'
Make your submissions to the Consumer Protection Bill
SAB Sports Journalists of the Year Awards revealed
The filmmaker's guide to glitch management
Setting health and safety standards at events
Five SA finalists for CNN MultiChoice African Journalist 2006
Investing in marketing communications
Training for African language advertising extended
Sweetening up the local market
Poor website performance costing millions
Ogilvy Johannesburg is AdFocus Ad Agency of the Year
Cinevation scoops 2006 Roger Garlick Award
SA ahead of international retail counterparts
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Marketing | | Philip Kotler to speak live in Jo'burg
Dr Philip Kotler - award-winning educator, blue chip corporate advisor and 'international master of marketing management' - will make a rare public appearance in Africa when he holds a seminar on 'Winning Strategies: The Latest Marketing Thoughts on How to Create, Win, and Dominate Markets' at Vodaworld, Johannesburg, 27 July 2006.
UCT hosts top marketing researcher
Professor Vijay Mahajan, one of the world's leading marketing researchers and the former editor of the Journal of Marketing Research, will visit the UCT Graduate School of Business (GSB) on 17 May 2006 to host a free special seminar on the new global marketing environment.
Marketers reject new consumer bill as 'unworkable'
[Louise Marsland] The draft Consumer Protection Bill is currently unacceptable, unworkable and cannot be accepted by either the legal or the marketing community, say marketers and corporate lawyers who spent the past few days preparing submissions to the Bill in Johannesburg and Cape Town. The DTI is seen as trying to streamroll the controversial Bill through by giving the industry almost no time to comment: submissions are due Monday, 15 May 2006.
Make your submissions to the Consumer Protection Bill
EXCLUSIVE: The urgent deadline for submissions to the Government's new Consumer Protection Bill is Monday, 15 May 2006. The fledgling Marketing Association and Corporate Lawyers Association of South Africa have already made their submissions and are calling on all other interested parties to do so if they can. The deadline for submissions was moved by DTI from May 26 to May 15, 2006, without warning, according to marketers and the lawyers. On our site, exclusive for Bizcommunity.com readers, is The Marketing Association's submission. Anyone is free to download it, amend and use the content to send their own submission to the DTI.
Russian SMS promotion to pump it up
ST PETERSBURG, RUSSIA: Russian mobile content services provider i-Free has launched an interactive SMS promotion for Reebok, designed to promote sales of RBK Pump sneakers manufactured with Reebok's innovative PUMP Adjustable technology.
Investing in marketing communications
[Marcus Courage] By and large, media institutions have invested only very limited resources in reporting on Africa, often covering the entire continent (54 countries) from a single office located in Johannesburg. They venture north of the Limpopo to cover political elections, famine or conflict, but not business. Is it any wonder then that African economies simply do not appear on the radar screens of international investors?
Poor website performance costing millions
While the transactional website is increasingly finding its way into the marketer's arsenal for growing reach and revenues by making it easier and more cost-effective to deliver products and services to customers, a survey of European retailers and financial services companies has found these sites are costing their initiators millions.
A 'cheeky' couture campaign
In employing the fragrance of flowers and roses that weren't red to promote its new brand of Blue Cult jeans, Etincelle Couture more than doubled the number of feet through its retail-shop doors in an elegantly simple weekend campaign centred on flowers and black lace which also established the brand in the minds of interested consumers.
Sales promotion not the Cinderella it's made out to be - Conceptualise
Because of the common misconception that promotions drive sales at the expense of brand image, promotional campaigns are often treated as the poor cousin of the marketing family. This Cinderella status is undeserved, asserts Ian Kaplan, director of Conceptualise, a promotional marketing company specialising in the development and implementation of promotional competitions and game shows.
SA's first independent multi-partner channel rewards programme - Creative Incentives
PlusPoints, South Africa's first independent multi-partner channel rewards programme for the information technology, telecommunications and consumer electronics channels, officially launched on Wednesday 10 May 2006.
Marketing is worth it - Nu-Biz
Marketing in South Africa is at a perilous yet an exciting, potential filled cross road. Marketing now has an opportunity, like never before, to take control of its destiny and demonstrate its true worth. All it takes is a healthy blend of 'art' and 'science'.
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 | A Community Mapping reading series
The Every View Counts: My Story ... Our Stories reading programme - a partnership between Sunday Times ReadRight and the Parliamentary Millennium Project (PMP). The reading programme consists of 25 beautifully written and illustrated storybooks written by South African children for South African children.
Click here for more info. |
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Advertising | | Only SA One Show Gold Pencil goes to Daddy Buy Me a Pony
NEW YORK: And the results are in: South Africa has scored one Gold Pencil, one Silver Pencil and three Bronze Pencils at this year's One Show in New York City, announced on Friday 12 May 2006. Leading the herd is Daddy Buy Me A Pony, the Cape Town-based design arm of 9November, followed by FCB Cape Town, Ogilvy Johannesburg and The Jupiter Drawing Room Johannesburg.
Clio Awards announce 2006 Hall of Fame inductees
MIAMI: The 47th international Clio Awards announced three extraordinary ads selected as its 2006 Hall of Fame inductees on 13 May 2006: "Bear" for John West, from Leo Burnett, London; "Whassup?" on behalf of Anheuser-Busch's Budweiser brand, from DDB Worldwide, Chicago; and "Turkey (High Dive)" and "China (Tree)" for FOX Sports Network, by Cliff Freeman & Partners, New York.
Bringing smiles to SAFFAs all over the world
Johannesburg-based production company Virus Media has produced a viral mpeg commercial for homegrown community website SAReunited.com to distribute throughout its database and to stream on site. With a comedic slant and a typically South African flavour, this commercial is intended to bring South Africans all over the globe closer to home... and those at home closer to each other.
Singhing for their supper
After an extensive agency search and thorough pitch process, fashion retailer Truworths has selected the brand new Cape Town agency, singh&sons, as its primary advertising partner. Founded by senior Cape Town ad people Roger Paulse, PJ Kensley, Gavin Levinsohn and Adeshia Singh, singh&sons will work collaboratively and closely with Truworths' marketing department and internal studio to take the brand forward.
Ogilvy SA scores at AdFocus Awards
Ogilvy South Africa walked off with top honours at the Financial Mail AdFocus Awards on Monday night, 8 May 2006. Incorporating Brand Activation 141, Ogilvy Johannesburg was awarded Ad Agency of the Year 2005 and Ogilvy Cape Town MD Mike Abel was crowned Agency Leader of the Year 2005.
Ogilvy Johannesburg is AdFocus Ad Agency of the Year
Ogilvy Johannesburg was crowned the Financial Mail AdFocus/SABC Advertising Agency of the Year last night, 8 May 2006, beating five other agencies in the annual competition which judges said was closer this year than in previous years.
Cinevation scoops 2006 Roger Garlick Award
Cinevation walked off with its third Roger Garlick Award at the Financial Mail AdFocus Awards ceremony last night, 8 May 2006. The enchanted Harry Potter experiential 'Book Store', conjured up by Marisa Torrani and Karen Bailey for Exclusive Books last year, grabbed the judges' attention and, besides being awarded an AMASA Gold Award, this entry was voted the best overall, earning Cinevation the 2006 Roger Garlick trophy.
SA ahead of international retail counterparts
Gill Randall and John Bowles, joint MDs of the Newspaper Advertising Bureau (NAB), have returned from this year's Retail Advertising conference in Chicago with a validated sense that South African retailers are getting it right when it comes to advertising to geographically segmented markets. The conference, hosted by Retail Advertising and Marketing of America (RAMA), is the only one of its kind globally and focused on 'Innovation' as the 2006 topic.
New Pepsi ad shouldn't work - but it does
[Chris Moerdyk] The new television commercial officially welcoming Pepsi back onto the South African market should be a flop by everything that marketers hold dear. After all, can one seriously imagine a dyed-in-the-wool Coca-Cola addict even vaguely considering giving Coke's arch-rival, Pepsi, a try, just because the shape of the bottle makes it easier to hold?
CTM Human Rights Day campaign a walkover for Joe Public - Joe Public
Joe Public delivered the intrinsic sentiment of Human Rights Day with a floor poster in the shape of a tile for a recent CTM campaign. The message in the copy reads that only tiles should be walked on - not people.
Richard Gere leads Getty Images' "Change Me" initiative - Gallo Images
Partnering with Richard Gere and Friends of the Global Fight Against AIDS, Tuberculosis and Malaria, Getty Images' "Change Me" initiative presents a forum in which people use powerful images to share their thoughts on how to make the world a better place.
Graphic transformation
TBWA's print production company, Optimum Production Direction, is changing its name to that of E-Graphics in line with an international alignment of the TBWA-affiliated print production services world-wide. E-Graphics is now operational in 21 offices in eight countries, including France, Germany, Japan, Netherlands, United States, Poland, United Kingdom, and South Africa.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Living your brand promise
[Abey Mokgwatsane] Marketers are really good at crafting and communicating brand promises but in the age of the enlightened consumer and fierce competition, it's imperative that they start dedicating more resources to living up to those brand promises.
Double whammy win for Espial
At the AdFocus Awards on Monday, 8 May 2006, Espial walked away with Design and Branding Agency of the Year, only weeks after winning the AdReview Design and Branding Agency of 2006. "To win both industry acknowledged awards is a humbling yet exciting experience," says Rudi Kruger, CEO of Espial Go-to-Market.
Enterprise IG shortlisted for Business Day/BASA award - Enterprise IG
In recognition of its generous pro bono work for the South African Ballet Theatre, brand design consultancy Enterprise IG has been shortlisted for an award in the ninth annual Business Day/BASA awards, which honour businesses supporting the arts.
Dress for success - packaging tips for brands - Added Value
Alison Tucker, MD of marketing insight and brand development company Added Value, considers 10 ways to dress up your brand's packaging strategy - and make it look like a million bucks.
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Cinema | | Festival supports African film industry
In celebration of Africa Month this May, SABC Africa and Nu Metro Cinemas are hosting the first annual African Film Festival at Balfour Park and Montecasino Nu Metro cinemas. Six films will be screened from 25 May to 1 June 2006.
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Design | | Call for entries for 2006 Qb Awards for Interior Design
Launched in 2003, the Qb Awards for South African Interior Design is gearing up for its third year and this time around, a Lifetime Achievement Award, sponsored by Franke Kitchen Systems, will be presented to a designer who has made a significant difference to the industry and has maintained a high standard of work throughout his or her career.
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 Markex / World of Events
6 - 8 June Sandton Convention Centre
Book your space now - already 80% sold !
Contact Fran Lurie at Exhibitions for Africa on 011 886 3734.
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| | Digital | | | Smarter eMarketing | |  |
| | | Partnership to boost email campaign standards in SA
Cape Town-based multi-channel digital communications company Grapevine Interactive has partnered with Silverpop, an email marketing solutions provider, to bring the Atlanta-based company's solutions to the local market. The partnership will enhance Grapevine's existing range of corporate messaging products, which include multi-channel communication services across email, sms, fax and web.
Free resource for safeguarding online activities
Symantec has launched Symantec Internet Threat Meter, a free resource that provides up-to-date information on the risk level associated with specific online activities, including email, web access, instant messaging, and file sharing. It warns of the most recent Internet threats and informs about the steps to take to safeguard computers and personal data while transacting online.
Simple tips for safe online banking
First National Bank (FNB) has declared May 7-14 2006 as Internet Security Week, in order to highlight appropriate security measures, draw attention to types of threats and equip businesses and individuals with the knowledge to ensure that their funds are never compromised. Today, business Internet banking can be achieved with a very high level of safety and integrity - particularly if business owners and managers are aware of potential risks and take appropriate basic steps to mitigate these.
The rise of 10G - increasing Ethernet performance bit by bit
According to Paul Luff, country manager for SMC Networks South Africa, the network market is moving along nicely, with the higher rate at which data is being transferred having a lot to do with evolution of Ethernet from Fast Ethernet to Gigabit to 10-Gigabit Ethernet (10G), and the difference this de facto standard in networking makes within the communication environment.
A WebEasy solution: The new ACSA intranet takes off! - FLUX
Flux Interactive took Airports Company South Africa (ACSA), Africa's leading airports authority, to new heights when it introduced its brand new website in 2003 - and recently breathed new life in its corporate intranet, with its WebEasy solution.
STONEWALL+ CEO talks at Khuza - Stonewall+
Ben Wagner, CEO of digital marketing agency STONEWALL+, gave an invited talk at this year's Khuza Awards, which took place on Thursday and Friday last week, speaking about the role of digital marketing for today's brands and how marketers should take advantage of new digital mediums to reach their consumers.
SuperGloo - Gloo
Gloo Digital Design has become the first South African design company to receive recognition from D&AD for Digital Art Direction. It is also the only South African entry selected to go into The D&AD Annual in any digital category this year, selected from the 24,500 worldwide entries.
Ukubona wins silver at the Horizon Awards - Ukubona
Ukubona Digital Media has secured a silver Horizon Award for an interactive website built for renowned European musician, Daniel Fox.
Size does count...
MWeb has expanded the size of all members' mailboxes to from 20MB to 1GB - great news for avid emailers who constantly have to delete emails to make space for new ones. The new limit is available free for MWeb members. To get it, go to www.mweb.co.za or call 08600 32000.
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| | Eventing | | | Lighting, Sound, Stage, AV & Design | |  |
| | | Setting health and safety standards at events
SANS 10366, the health and safety at live events general requirements standards - specifying minimum requirements for a person or organisation planning, organising and staging a live event - was recently published. Says Martin Kuskus, CEO of the SABS, "It is my earnest hope that all companies engaged in organising live events - be they planning for 2010 soccer matches or live concerts - will follow the advice it gives, and benefit themselves and all South Africans."
In celebration of South African women - The Hedgehog Event
SomeSing for the Ladies is a musical tribute celebrating extraordinary women. To be held on 10 August 2006 in celebration of Women's Day, hosted by The Hedgehog Event in association with Glam Slam, this networking breakfast session will give you an opportunity to be captivated by Emmanuel Castis' musical and performance abilities.
Masters of Ceremonies and their importance - The Hedgehog Event
Do you have trouble selecting the most appropriate MC for your event? Need some fresh new ideas? Come listen to Emmanuel Castis - "Steve" from Isidingo, as South African television viewers know him - who will be talking about what it takes to be a dynamic, professional master of ceremonies.
True Colour Events appoints new 'NBD' Director and Operations Manager - True Colour Events
CEO Bobby Scott would like to announce the appointment of Pricilla Motlhako as the new 'NBD' Director for True Colour Events with effect from the 1st of May 2006.
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Exhibitions | | Mother City gives birth to Baba Indaba - Baba Indaba
South Africa's premier baby event, Baba Indaba, has officially added a second annual exhibition to its calendar, in South Africa's Mother City, Cape Town.
EXSA funds exhibition industry research - EXSA
The Exhibition Association of Southern Africa (EXSA) and the Johannesburg Tourism Company (JTC) have commissioned Grant Thornton to research the economic impact of the exhibition industry.
Stealing the big screen
Following on its success last year, Standard Bank has once again won the Most Innovative Stand award at the 2006 International Franchise Expo (IFE) held at Sandton Convention Centre, 4 - 6 May. Designed by PR and brand activation agency Magna Carta, the stand featured a 'mini movie theatre' for screening 'The Franchisee' (a 5-minute 'behind the scenes' look at what goes into becoming a franchise), complete with Hollywood 'blue' carpet entrance with flashing logos, comfy cinema seats and an ultra large movie screen with high-tech lighting and sound - and a never-ending flow of free popcorn.
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Magazines | | Crème de la crème - The Publishing Partnership
Obrigado, the customer publication for vida e caffè published by The Publishing Partnership (TPP), has within two issues secured an enviable position in the market.
Good news for shoppaholics
Media24's Shop magazine is now being published every second month, thanks to excellent support. The title focuses exclusively on shopping - what's to buy, how to choose, and whether it's worth it.
Hijack-prevention drive
Cosmopolitan and 1st for women insurance are on a hijack prevention and defensive-driving techniques mission, aimed at empowering women to make their lives on the roads safer. The three workshops, to be facilitated by the VW Driving Academy, will take place in Johannesburg on 13 May 2006 and in Cape Town on 27 May 2006. To book your place, contact Abeda Adler at abeda@assocmags.co.za or tel +27 (0)21 464 6297.
Synergy of cross-branding
To date, Levi, Lindt, Stolichnaya vodka, Adidas and Mini have identified Obrigado, the customer publication for vida e caffè, as the ideal vehicle for establishing partnerships, extending the power of their advertising and cross-branding. Published by The Publishing Partnership, the second issue sees an increase in print run from 10 000 to 17 500, of which 6600 will be sent directly to Mini customers. The content has also increased from 16 to 22 pages.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | SAB Sports Journalists of the Year Awards revealed
Overall category winners of the annual SAB Sports Journalists of the Year Awards are David Isaacson (Sunday Times), Andrew Skelton (M-Net's Supersport) and Helen Mittwoch (SAfm Radio), while Chris Hewitt (Highbury Safika Media) was voted Overall Sports Newcomer of the Year and national rugby coach Jake White nominated Most Media-Friendly Sports Personality of the Year. Results were announced last night, 11 May 2006, in Johannesburg.
Five SA finalists for CNN MultiChoice African Journalist 2006
Joel Kibazo, chair of the independent judging panel, yesterday, 10 May 2006, announced the 21 finalists for the 11th annual CNN MultiChoice African Journalist 2006 Competition, five of whom are South African. Winners will be announced at a gala awards ceremony in Maputo at the Polana Serena Hotel, Mozambique, on Saturday 15 July.
Call for entries for Ifra XMA Cross Media Awards 2006
DARMSTADT, GERMANY: On 9 June 2006, the opening match of the Football World Cup will kick off, with some 14 000 media representatives expected to attend, including about 4500 newspaper journalists. In recognition of outstandingly innovative and creative special projects initiated by newspapers globally to accompany this event, international newspaper and media publishing organisation Ifra will be presenting its first Ifra XMA Cross Media Awards.
Media Update goes online - Newsclip Media Monitoring
A website has been launched for Media Update, a newsletter produced by Newsclip Media Monitoring with a circulation of over 4 200 and an estimated readership of about 20 000.
New Ifra directories offer latest industry info
DARMSTADT, GERMANY: Ifra has published its updated, ninth edition of the English-language international Ifra Suppliers Directory 2006 - Suppliers and Service Providers to the Newspaper and Magazine Industries. The Ifra Newspaper-Community.com 2006 - Webguide to the Newspaper and Magazine Industries is also now available in its fourth print edition, as well as in pdf format (www.newspaper-community.com). Source: IfraPressService
Shortlists for lucrative literary awards announced
The shortlists for both the Sunday Times Fiction Prize and the Alan Paton Non-Fiction Award, SA's most financially lucrative English language literary awards at R50 000 each, were announced in Johannesburg on 3 May 2006. According to Michele Magwood, Sunday Times Literary Awards convenor, both shortlists illustrate key trends that have emerged in this year's entries, which have been marked by both a record number of submissions and an exceptionally high calibre of writing. Winners will be announced on 17 June, coinciding with the first Cape Town Book Fair, co-sponsored by Sunday Times.
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| | | Fortune 1000 execs still sceptical about blogs
[Sally Falkow] So what is a corporate blog really? According to 150 top level execs surveyed by Harris Interactive for Makovsky & Co., only 5% said they see corporate blogging as a communications medium; 3% see it as a brand-building technique; and less than 1% see it as a sales or lead-generation tool.
Internet advertising on SA's best websites made easy - Mediaspace
Mediaspace.co.za has launched its internet advertising division, allowing website and internet publishers to list advertising space on an auction. Advertisers proceed to bid for online advertising space and, on close of auction, the online advertising space is awarded to the highest bidder.
Simply digital, really
Real Simple magazine's newly launched website www.realsimple.co.za is based on the US template and constructed by local web designers RIPE. Says marketing manager Lara Black, "While the website will include issue-led content, one of the site's key objectives is to provide a more interactive interface between the title's brand partners and readers via the reader and subscriber notice board and special offer sections." Advertisers will be able to conduct online research via reader polls, along with banner advertising for extending brand presence. The site will be promoted in the magazine and via a monthly e-newsletter to subscribers from June.
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| | Out Of Home | |  |
| | | Outdoor advertising in the townships
[Kennedy Tshabalala] Township residents represent a vast market, and love advertisers who communicate in terms they recognise and identify with, and those that fill a need in their lifestyle. Although there are similarities in billboard size, adspend is negligible compared to the buying power - the potential for out of home communication in townships is huge.
Death of MD of Clear Channel's Africa Division
It is with great sadness that Clear Channel has announced the passing away of Russell Willey, MD of Clear Channel's Africa Division, on Friday, 5 May 2006. Willey was a valued member of the Clear Channel Independent Executive team, and the commitment and integrity with which he led the Africa Division will be sorely missed by the worldwide Clear Channel family.
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Printing | | Hlanganani Basebenzi — a brief history of COSATU - STE Publishers
STE Publishers recently published Hlanganani Basebenzi - a brief history of COSATU in celebration of twenty years of the Congress of South African Trade Unions.
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| | | The filmmaker's guide to glitch management
More than a century after the birth of the first flickering picture, commercial producer Oliver Nurock is turning heart-stopping moments into fertile fodder for a pioneering book on the film industry, 'Practically nothing can go wrong...'. Deadline for submissions - comprising first-hand accounts of the unforgettable, most absurd of incidents during productions worldwide - has been extended to 31 May 2006.
Formation of the Moving Picture Trainers Association
As result of the official launch of the Moving Picture Trainers Association (MPTA) on 5 May 2006, the South African film and TV industry will have an organised body of training providers for the first time and key issues affecting the growth and sustainability of the industry will begin to be addressed in a holistic and strategic way.
The Pink Chronicles
Do Productions and Redcan, which are in the development phase of a new documentary on the life, times and evolution of sexuality in the Apartheid era up until today, are currently looking for archive footage, home cinemas/videos, photographs, documents and anecdotes depicting any relevant characters and events from the 1960s through to the present.
Underhill directs Vinaphone in Asia - Tilt! Films
Director Russell Underhill from Tilt! Films has recently returned from Vietnam, where he has completed a new campaign for mobile phone company Vinaphone in Ho Chi Minh City. Underhill was commissioned by Saatchi & Saatchi in Vietnam to direct the three 30-second spots.
Looking for Leica - Picture Tree
Director Alan Irvin and producer Gary King had a tumultuous time on a tightly scheduled shoot in Upington for Leica binoculars.
Stock Options Sunday Times Creative Circle award - Stock Options
Stock Options supplied the still images for the Sunday Times television commercial voted number one in the cinema/television category by the Creative Circle for the month of March.
Accounting for SA's film production industry
Internationally successful film production and entertainment accounting services company, Moneypenny Services, is increasing its presence and further developing its range of activities in South Africa through its BEE transaction with black-owned marketing and business investment company, Mazole Holdings and the establishment of a Johannesburg base. The company offers its own fully integrated general ledger and payroll software accounting package, Goldfinger, designed primarily for the management of film, TV, theatre and TVC production budgets.
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| | | Write yourself resilient - The Write Co
Resilience comes from beliefs and attitudes learned from role models. This is integrated into our behaviour. If our role models had non-resilient coping techniques, then we will not be resilient either.
Facing up to "separate but together" brand positioning - Headlines
[Simone Appleton] Most corporates and their brands are inextricably linked. For some companies this has always been the case; for others, effectively creating this association between the corporation and its brand(s) remains a challenge.
Win with Bizcommunity, SANparks and PRISA
South African National Parks (SANparks) is offering prizes of weekends away to South African PRISA members who register between 11 and 18 May 2006 for the FAPRA All Africa PR Conference "Managing Africa's Reputation" 21-23 May 2006. The first five delegates to register through Bizcommunity.com and identify their registrations from this source will qualify for these weekends. Go to www.prisa.co.za or see updates from marlise@prisa.co.za.
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 | Don't miss FAPRA's All Africa Conference, 21 - 23 May 2006
PRISA will host the Federation of African Public Relations Associations (FAPRA) 31st annual conference and council meetings in Sandton, Johannesburg this year. The conference on 'Managing Africa's Reputation' will bring together up to 300 executive and senior communication practitioners, consultants and educators from all over Africa, for the first time in South Africa.
For more info click here
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| | | Listening to the listeners
Kaya FM has announced a new line-up, which came into effect on 1 May 2006. "With the current movements in the industry, we need to be constantly aware and keep in touch with our mKaya - loyal Kaya FM listeners," says Neil Johnson, station programming manager.
Heart 104.9 patches up Trauma Centre - Heart 104.9
Heart 104.9's weekend breakfast presenter, Az Abrahams, and regular in-studio guest, Martin Myers, have made a donation of R5000 to the Woodstock Trauma Centre.
Register for International Radio Conference Dubai 2006
Twenty six speakers, 19 sessions, three days of actionable ideas and information - the International Radio Conference Dubai 2006, 22 - 24 May. Email verity@irc-dubai.com to register.
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| | | Find A Student opens a market research division - Find a Student
After nearly three years in operation, Find A Student has become a market leader in online student recruitment and student marketing, and has now launched a research division, offering both field research and exciting online research opportunities.
Finding the fortune at the bottom of the South African pyramid - Eighty20
Inspired by the work of C.K. Prahalad and others on the Bottom of the Pyramid, Eighty20 brings you a fascinating overview of the low-income market in South Africa.
Our social lives and personal image the first to suffer when the going gets tough: ACNielsen - ACNielsen
Out-of-home entertainment, spending on new clothes and upgrading technology are the top three belt-tightening measures of consumers worldwide, according to an online survey by ACNielsen.
Unilever Foods gains insights through Ingwe - FCB South Africa
Unilever Foods, which owns many of South Africa's household-name food brands, has briefed Ingwe Communications to provide it with consumer insights and understandings that will ensure new products meet the needs and match the desires of its key target market, LSM Bs.
What makes a call centre a good one? - Synovate
"Measuring customer satisfaction alone cannot guarantee that your contact centre is a good one. The secret lies in firstly, measuring the right things - those that really make an impact on customers - and secondly, using the information on an ongoing basis and linking the measurement to an improvement in contact centres," says Jon Salters, MD of Synovate Sub-Saharan Africa.
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| | | Sweetening up the local market
Merisant SA, which currently owns SA's two top-selling sweetener brands, Canderel and Equal - to a combined market value share of more than 75% - has successfully been acquired from Merisant International by unlisted local investment company Fore Good Investments.
Easy to open, store and pour
The most significant shift experienced in the dairy industry to date has been the challenge of keeping abreast of technological advancements in the design and implementation of packaging. Douglasdale Dairy, which launched its new packaging design in 2005, recently commissioned Elopak South Africa to produce Pure-Pak Mini-Diamond cartons, a lightweight packaging solution with the added convenience of a re-sealable screw cap.
SA FMCG companies face "winner's dilemma"
South African consumer goods manufacturers have consistently delivered far better shareholder returns than their global peers, as well as most other companies listed on the JSE, elevating investor expectations in terms of future share price performance - and they are thus facing the archetypal "winner's dilemma", according Accenture senior executive Wayne Borchardt.
No longer just a number - Clover
Mama Pumla Gigi of Ubuhle Babantwana Care Centre is no longer operating from her small shack 5523 in Mfuleni. After her patient wait, and the valuable assistance from Clover Mama Afrika, she is now operating from a new site which is fully equipped with classrooms, kitchen and a small office.
Adding zest to cream cheese
Simonsberg has added a contemporary twist to its spectrum of flavourful dairy products with three piquant new cream cheeses, Lemon Cheesecake, Sweet Thai Chilli and Mediterranean. Cheese lovers were introduced to the new variants at the recent South African Cheese Festival, where other Simonsberg products were also showcased.
GDS: fad or genuine requirement?
Calling all business managers and people from marketing, sales and logistics: find out why global data synchronisation (GDS) is a fundamental building block for a collaborative supply chain and how it provides real business benefits from which trading partners all benefit equally at the Building Quality Information Conference in Durban (13 June 2006), Cape Town (15 June) and Johannesburg (20 June). See www.gs1za.org or phone +27 (0)11 789 5777.
Pepping up Frisco and Koffiehuis
National Brands Limited has revitalised the packaging of its Frisco and Koffiehuis brands. The new packaging, designed by Jansen Graphics, comes in a variety of pack sizes. The Frisco packaging re-launch has been supported by initiatives including a brand new TV advert, outdoor campaign and a winter SMS promotion with a 30" television commercial, as well as innovative POS, "shopper stoppers" and other in-store elements. Koffiehuis also celebrated its new look by offering one lucky consumer the chance to create a new look for themselves or their home with a prize of R100 000.
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Sales | | Don't aspire to be the cheapest
[Richard Mulvey] Price is always an emotive issue. "We have to lower the price to keep in line with the competitors." I hear the same statement from sales teams throughout the country. "How do you expect us to sell at this price?" they say, or "I couldn't make the sale, Boss, the customer was putting too much pressure on me to lower the price." Actually, price is not the most important issue as far as your customers are concerned.
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Sponsorship | | New talent sweetener for Sanlam SA Fashion Week
Canderel is the headline sponsor of the Elle New Talent show at this year's Sanlam SA Fashion Week, to be held at Sandton Convention Centre, 27 - 30 July, 2006. The sponsorship sees Canderel reinforce its repositioning exercise of aligning itself closely with properties such as fashion, pleasurable foods and women's lifestyle activities, and follows the sweetener's recent partnership with ByCaprice Lingerie's global seasonal premiere.
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| | | Training for African language advertising extended
This week saw the launch of SABC/Vega Ulimi Lwami (my language centre) in Cape Town and Durban, born out of a need to start creating advertising that has been conceptualised in African languages and based in a true South African cultural context - advertising that rings true with the target audience, is not simply a direct translation from English, and doesn't perpetuate stereotypes or patronise its audience.
The animal lover, the street vendor and the saleslady
Watch 'It's for Life' on SABC2 every Sunday at 12pm to find out how Three South Africans from extremely diverse backgrounds will spend 13 weeks together in a house on the banks of the Vaal River. Thilivhali Ratshihule, Monique Treu and Zibuyisile Magwaza are participants of SABC Education's latest reality television show for learning and sharing lifes kills.
Putting youth under the lens
MTV base has revealed the final lineup for MTV base Uncensored, its new 16-week TV series which aims to get young Africans talking candidly about love, sex and emotions. Joining previously announced Sizwe Dhlomo will be Nigerian 'roving reporter' Karima Onitiri and South African kwaito star and sexual rights campaigner Andile Carelse. All three will feature regularly on MTV base Uncensored, which started airing on MTV base (DStv Channel 88) on 4 May 2006.
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Gallery | | A Scooby Doo Day
 
View all pictures
More galleries...
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Forums | | Help: How does one disconnect from the ad world and become normal again?
I've been in the industry for many years and feel as though it has changed me for the worse! What is your view?
More... Submit a forum
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New accounts | | Purple Cow makes inroads into UK market - more infoFusionDesign's foxy new account - more infoNorth meets South PR - more infoLobedu Leo Burnett partners with Novartis - more infoSipahh to revolutionise milk with RedCube - more infoManley duo scores triple account gain - more info
More... Submit news
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People on the move | | Lesego Ngobeni has been appointed trade marketing specialist at SABC Radio Sales.African communications group appointments new board member - more infoSeventeen magazine appoints new beauty editor - more infoRaising Tequila\'s bar with Matthew Barnes - more infoBuilding Brewster's national client service team - more infoLisolomzi Nkitha appointed Production Manager: Publications & Special Projects - more infoNew appointments at Associated Magazines - more infoLange's strategic new additions - more infoFienie Grobler has been appointed as the new editor of The Media magazine.Financial journalist Lynn Bolin joins Lange Strategic Communications - more infoNew additions to Enterprise IG - more infoGwynedd Theron joins STONEWALL+ as Operations Manager - more info
More... Submit news
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| | Events to diarise | Metro FM Exclusive Books Homebru Launch Metro FM - Cape Town, 16 May / Durban, 24 May / Port Elizabeth, 31 May
Metro FM is hosting a book launch alongside Exclusive Books, where South African authors will be reviewing their books for the invited guests and the whole launch is aimed to get people more excited about reading. | | | Marketing seminar with Professor Mahajan UCT GSB - Cape Town, 17 May
Professor Vijay Mahajan, one of the world's leading marketing researchers and the former editor of the Journal of Marketing Research, will visit the UCT Graduate School of Business (GSB) to host a special seminar. | | | Advanced Web Design Perfin International - Pretoria , Johannesburg, 23 May
How to get to most from search engine marketing. | | | Raise your Game Jenny Handley Performance Management - Cape Town, 23 May
Raise your Game is a seminar based on the book written by Gavin Cowley and Jenny Handley, and shares lessons and life skills learnt from business and sport, outlining winning strategies for aspirant and ambitious South Africans. | | | Internet Marketing Strategies Perfin International - Pretoria , Johannesburg, 24 May
Understand internet marketing and learn techniques and strategies to increase sales and profits from your web site. | | | Fleet Management Workshop Trade Conferences International - Randburg, 25 May
Fleet management practitioners have to keep abreast of the latest develoments, practices, technological advancements and a broad spectrum of subjects in order to enable them to provide their clients with the best service. | | | Wake up with Peter Moyo Mail & Guardian - Johannesburg , 25 May
Mail & Guardian, M&G Business invites you to Wake Up with Peter Moyo, MD of Alexander Forbes. | | | Magazine design basics Magazine Publishers Association of SA (MPASA) - Johannesburg, 29 May
A three-day (split) workshop brought to you by Print Media SA and Magazine Publishers Association of SA (MPASA). | | | Media Management AAA School of Advertising - Johannesburg, 1 June
A six month certificate in media management. | | | Scriptwriting workshop Private - Cape Town, 3 June
The art of storytelling that provides insights and inspiration for all writers. | | |
| | Upcoming events | ABF President's Cup Advertising Benevolent Fund - JHB, 8 May AdFocus Awards 2006 BDFM Publishers - Gauteng, 8 May Freehand Digital Training Vega School - Green Point, Cape Town, 8 May Marketing on the Web IMM GSM - Johannesburg, 8 May Writers Write The Write Co - Johannesburg, 8 May This is My Life The Write Co - Johannesburg, 8 May Flash Digital Training Vega School - Cape Town, 9 May Evening Course for Scriptwriters The Writing Studio - Cape Town, 9 May Half-day seminar on Technical Communication Stb. Univ. Language Centre - Stellenbosch, 9 May Wildfire Index UCT Unilever Institute - Dbn, Jhb, Ct, 9 May | More... Submit an event | | |
| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Senior Digital Designer - Greenpoint, Cape Town
Minimum 5 years experience. Advanced knowledge of Flash and Action scripting, Photoshop & Freehand a must. Basic 3D graphics, Video editing, html/asp skills preferred. Established digital portfolio. - read more...
Senior Web Developer - Greenpoint, Cape Town
Minimum 5 years experience. Essential requirements SQL, ASP, VB, .Net, HTML, ADO, ODBC, XML, JavaScript, CSS. Strong problem solving skills, ability to work unsupervised and under pressure. - read more...
Media Buyer/Implementation Planner - Johannesburg
Buying and implementation planning for large portfolio of household-name pharmaceutical brands. Exciting opportunity for experienced, customer service driven buyer, prepared to pull their weight in a fun team environment. - read more...
Group Manager - Stellenbosch
International wine sales company based in Stellenbosch. We are seeking a professional and highly motivated sales manager to drive our team of 20+ telesales wine consultants. - read more...
Media Planner/Strategist - Johannesburg
Fast growing, dynamic advertising agency. Plan and strategise on portfolio of household-name pharmaceutical brands. Experienced planner, prepared to pull their weight in a team environment and develop their career. - read more...
Senior Research Executive - Cape Town
Great team looking for 2-3yrs Quant experience, solid understanding of research processes, techniques, methodologies, ability to co-ordinate multiple projects from brief to presentation & report. R204K+. - read more...
On-line Media Sales Manager - Cape Town
Habari Media is looking for a dynamic media salesperson to help continue the growth of its on-line advertising clients. - read more...
Technical E-mail Database Administrator (SQL) - Cape Town
Technical database administation (bulk e-mail delivery). Day-to-day technical and operational support. SQL writing skills, DBA, CAN-SPAM, subscribe/unsubscribe, ISP, DNS. Networking, Mail Engine Infrastructure knowledge. - read more...
Online Editor: Magazine - Durban
Passion and in-depth understanding of surfing sport and lifestyle, as well as website maintenance & update (content & images) are essential. Strong writing skills (editorial content, website, magazine & press releases). - read more...
Editor Women's Consumer Magazine - Johannesburg
Women's inspirational consumer magazine. Editor/assistant editor experience. Manage team. Understand magazine compilation process. Strong writing skills. Actively promote title. Attend industry functions. Agency contacts. Dynamic & energetic. Excellent English. - read more...
Advertising Sales - Cape Town
The Mannequin Model & Film Diary is looking for a dynamic salesperson to sell advertising space & listings. Main activity: telesales from office 9-5. Friendly work environment, parking & walking distance to Waterfront. - read more...
Marketing Services Exec (Media Planning): Radio - Johannesburg
Develop creative client solutions & sales presentations to assist sales team. Research analysis utilising profiling tools (Telmar, Adex, IMS). Monitor competitor activity, industry, product, client intelligence. Passion for radio. - read more...
Media Trainee - Parkhurst, Jhb
The successful applicant will be responsible for doing all media buying and negotiations, as well generating material chase lists and follow-up on material delivery, tearsheets, etc. - read more...
Team Leader MSE (Media Planner) (Radio) - Johannesurg
Supervise the radio sales strategic media unit nationally. Strong experience in media planning, strategies, radio, branding and industry tools (Telmar/Adex) coupled with supervisory experience secures. - read more...
Online E-Marketing/Mail Specialist - Cape Town
Highly motivated, experienced e-mail expert to manage online e-mail programs and other visitors to consumer conversion programs. - read more...
Snr Advertising Sales Exec: Men's Lifestyle Mag - Johannesburg
Leading men's lifestyle consumer magazine requires a dynamic, experienced advertising media sales exec with strong advertising agency contacts. Passionate about fashion, international trends, outdoors, cars and women. - read more...
Content Producer Mobile - Cape Town
The position will suit a proactive individual with previous mobile, or online content production experience and a flair for web-design and usability. - read more...
Sales Exec: Female Consumer Magazine - Johannesburg
Dynamic sales exec with confidence & style required to sell media space on award-winning female lifestyle consumer magazine (fashion, make-up, celebs, health, relationships). Established ad agency contacts essential. - read more...
Mobile Product Manager - Cape Town
Media24 Digital seeks a product manager to join a newly established mobile content and services division. The position will suit a proactive ideas-person with previous mobile content and services experience. - read more...
PA to CEO/Personnel Admin (Radio) - Midrand/Pretoria vicinity
Fluent Afrikaans (translations) & English essential. Professional PA at Senior Management level. Advanced computer literacy & mathematical skills. Start ASAP (June latest). - read more...
Financial Typesetter - Senior - Johannesburg
Highly acclaimed corporate design group urgently need your expertise in the production of annual reports and other elements of financial advertising. Excellent career opportunity and financial rewards. - read more...
Account Manager - Public Relations - Johannesburg
We're looking for strong, experienced public relations account managers with consultancy experience and a passion for communications. Must be analaytical, logical, committed and have good written and verbal skills. - read more...
Online Junior Campaign Manager - Cape Town
The Habari Media traffic team is in search for an enthusiastic, client-dedicated and professional online campaign manager. - read more...
Photoshop/3D Specialist - Kyalami
Do you have outstanding Photoshop experience as well as intermediate 3D skills? If yes, send your CV without delay! - read more...
Assistant Manager Marketing/Product Planning - Johannesburg
Assist & support marketing/product planning manager with product/marketing briefs, new model pricing/planning, brand review & product research. Marketing diploma, 3 years relevant experience in the automotive industry. MS Office advanced. - read more...
Marketing/Product Planning Manager - Johannesburg
Manage and maintain new and current model planning. Present product briefs/presentations. Product project management. People management. Marketing degree, 4 years relevant automotive experience, MS Office. - read more...
Assistant Manager: Sales & Marketing (Lexus) - Johannesburg
Focus on Lexus dealer network support: Manage & monitor all sales/CSI related activities. Implement, monitor & administer dealer incentive/support programmes. Marketing diploma/degree. - read more...
Assis Manager: Direct & Online Customer Liaison - Johannesburg
Customer relations assistant manager: Focus on direct & online marketing & customer liaison for Lexus. IMM Dip. 3yr BTL, database & call centre systems experience. - read more...
Content Manager/Graphics - Johannesburg
Web content manager. Tasks include uploading content to a web-based portal, compiling and sending HTML emails, statistics reporting, basic design and execute web-based banners. - read more...
Award-winning Senior Designer - Jhb
Award-winning, bustling agency looking for a senior award-winning graphic designer to conceptualise and oversee great design work for some stunning clients. - read more...
Marketing Co-ordinator/Administrator - Cape Town
Market admin/co-ordinator R9k. Provide admin support to events & marketing team in high-profile FMCG Co. Finance & budgets; asset, database & contracts admin. Liaise with suppliers. Adv Excel, SAP advantageous. - read more...
Market Analyst - Cape Town
Market analyst R245k. Leverage market information, trends, forecasts in high-profile FMCG Co. Co-ordinate research, market development projects, draw on your futuring, research & analytical skills... Degree: BSc/BComm. - read more...
Web & Graphic Designer - Pretoria
Web & Graphic designer needed at printing company in Silvertondale, Pretoria. Applicants must have good communication skills & must be fully bilingual. Salary R3000 - R5000 negotiable. - read more...
Client Innovators - Advertising Sales (all levels) - Cape Town/Gauteng/KZN
The Property Magazine wins 2005 SAPPI/PICA award for innovation in magazine publishing! How did we manage it without you? Innovators send me your cv quickly, interviews next week nationally. - read more...
Digital Producer - Cape Town
Digital producer/camera assistant wanted! Come and help manage the daily duties of a successful nature and wildlife photographer. Possible worldwide travel! Photoshop CS2 and RAW experience needed. PC & Mac. - read more...
Traffic Co-ordinator - Jhb North
If you have 3-5 years pure traffic experience from within an advertising agency, then send me your cv today and have the opportunity of working for this dynamic ad agency. - read more...
Copywriter - Jhb north
Do you have a conceptual TTL porty? Have you worked in retail before? If yes, then email me your cv without delay. - read more...
Market Research Executive - AA - Johannesburg
Are you a qualitative and quantitative research fundi? This is the career opportunity you have been waiting for. If you are dynamic, highly self-motivated & meet the criteria, contact us.
- read more...
Sales Co-ordinator - Johannesburg
A highly organised and sales-oriented individual is urgently sought after by a leading media house based in the North. Media experience and stable track record in sales co-ordination. - read more...
Strategic Planners x 2 - Hong Kong
In search of senior planners looking to conquer the most dynamic market: China. Planner 1: Solid senior planner who understands brand creation. Planner 2: 2-3 years of planning experience. - read more...
Web Site Designer/Developer - Houghton
Joburg.co.za needs a dynamic, creative, experienced Microsoft ASP.NET developer. The successful applicant must have excellent design, communication and management skills, and competent in SQL. Immediate. - read more...
Junior Graphic Designer - rosebank
Junior graphic designer required - Mac or PC: Coreldraw, Freehand, Photoshop etc. No experience necessary. Must be good with people. - read more...
Co-ordinator and Office Manager - Pietermaritzburg
Key client is KZN Provincial Government. Excellent English & MS Word skills necessary, and Zulu an advantage. Min 5 years suitable experience necessary. - read more...
More... Submit a job
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Quote of the day | | "Enthusiasm is the inspiration of everything great. Without it no man is to be feared, and with it none despised." - Christian Nestell Bovee
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"The most important outcome of education is to help students become independent of formal education." - Paul Gray
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"Writing a book is an adventure. To begin with, it is a toy and an amusement; then it becomes a mistress, and then it becomes a master, and then a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster, and fling him out to the public." - Sir Winston Churchill
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"In the power and splendor of the universe, inspiration waits for the millions to come. Man has only to strive for it. Poems greater than the Iliad, plays greater than Macbeth, stories more engaging than Don Quixote await their seeker and finder." - John Masefield
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"I would rather excel in the knowledge of what is excellent, than in the extent of my power and possessions." - Plutarch
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Headlines in our May issue:
REVVING UP REGIONAL NEWSPAPERS:
What do regional newspapers offer readers and advertisers?
FINDING THE BUY BUTTON:
Why our response to advertising is an all-brainer
THE STATE BROADCASTER GETS BULLISH:
A look inside the commercialization plans of the SABC and the opportunities it will offer
For more information or to subscribe email query@brandmagazine.co.za
Welcome to the following companies who have opened press offices on Bizcommunity.com!
As much as the 'art' side of marketing requires attention, so much too does the 'science' of marketing require attention. Nu-Biz is a marketing consulting firm that specialises in optimising the factors and processes that drive your marketing's effectiveness and efficiency.
Click here to visit Nu-Biz's press office.
Essentially we provide a turn-key service for three dimensional below-the-line marketing strategies to the exhibition and event industries for promotional and other marketing related activities.
Click here to visit IDG Group's press office.
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