| No Comment |  This week we will be introducing the first of our new weekly columns. To put a different spin on traditional advertising crits, we are privileged to have secured the services of research and neuro-psychologist, Dr Kay Brügge, who will analyse, evaluate, and occasionally shred, all forms of advertising currently doing the rounds. He will be focusing on the subliminal integrity of the advertising message - both from the clients' and consumers' perspective. His pedigree is rooted in consumer and research psychology, Neuro Linguistic Programming (NLP) and a Phd in neuro-psychology. We're looking forward to the first of his columns, starting this Friday, as they are sure to be provocative and entertaining!
Have a good one! Louise Marsland, Editor, editor@bizcommunity.com
| | Headlines | Managing stakeholders including suppliers
Expo creates a platform for connecting with kids
Community journalist wins the 2004 Nat Nakasa Award
Interactive TV gets even easier with DStv Touch
ABC Jan - June 2004 highlights
Labour law changes for child actors in TV ads
Saatchi & Saatchi to turn the world Orange
Sesame Street wins prestigious Cine Golden Eagle Awards
Crime in SA increases - SAARF
Misadventures in perceptual positioning
SAARF AMPS 2004 at a glance
AMPS 2004 reveals limited growth in unbranded categories
Online research market set to double in size in 2004
Differentiation in a commoditised environment
SA's largest Plasma Display Panel wall launched
Fees, salaries and PR ROI debated by PR-Net
Gone in 30 seconds... do TV ads still work?
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Marketing | | Expo creates a platform for connecting with kids
Marketers have a powerful platform to interact with young South African consumers at WIKID, a new youth-focused expo from 17-19 September 2004 at the Sandton Convention Centre.
Crime in SA increases - SAARF
More people have become victims of violent and non-violent crime, according to the SA Advertising Research Foundation (SAARF), which released its All Media Products Survey (AMPS) 2004, this week.
Misadventures in perceptual positioning
[Sid Peimer] A double adapter for connecting only two electrical appliances to a power source can cost as much as R20. That's expensive. The human brain, in contrast, allows billions of connections, with miniscule amounts of energy leaping from one neuron to another. That's cheap.
SAARF AMPS 2004 at a glance
AMPS 2004 data reveals that newspaper readership in total is stable, daily newspapers have an upwards trend, magazine readership is declining, television viewership shows no significant movement, cinema attendance is unchanged, outdoor continues its growth trend and Internet usage remains constant.
Newspapers
Magazines
Television
Cinema
Outdoor
AMPS 2004 reveals limited growth in unbranded categories
As regards FMCG product categories, no growth has been measured in unbranded categories, according to the SA Advertising Research Foundation (SAARF) All Media Products Survey (AMPS) for 2004.
| AMPS 2004 brought to you by Daily Sun:
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Advertising | | New workshops for advertising professionals
Professionals within the advertising and marketing industries often lack the skills to fully meet the needs of their clients - and increasing operational pressures within agencies and client organisations, together with the need for empowerment, are exacerbating the problem, says John Cooney of the Red & Yellow School.
Labour law changes for child actors in TV ads
The Department of Labour has changed the basic conditions of the employment act for children engaged to work in television commercials. This comes into effect from 16 August 2004. Of the various changes, the most notable are the conditional working hours.
First TV ad in the vernacular for SAB
HerdBuoys McCann Erickson's new TV commercial for one of SA Breweries' oldest brands, Castle Milk Stout, is the first TV ad in the SAB stable to be created in the vernacular. Currently flighting on SABC 1 and 2, the ad is in Zulu with English sub-titles.
Saatchi & Saatchi to turn the world Orange
Following Saatchi & Saatchi Afrika's appointment in June as the Sub-Saharan advertising agency for global mobile phone network Orange, the award winning agency has also now been handed the responsibility for the rest of the African continent, the Middle East, the Indian Ocean Islands, the Caribbean and the Dominican Republic.
FCB launches two new products for Santam on back of new positioning - FCB Cape Town
FCB Cape Town has launched two new products for Santam at the same time as communicating a new positioning for the short-term insurance company. The new positioning - Santam provides peace of mind - is encapsulated in the pay-off line 'Rest Insured'.
No pot of gold at the end of the rainbow for these chicks
Rainbow Chicken, one of South Africa's leading providers of poultry products, is advertising for the first time on television with a quality 'fowl' campaign devised by FCB Durban.
Gone in 30 seconds... do TV ads still work?
[Gordon Patterson] According to a recent Newsweek article, changing technology and viewing habits are replacing the old TV spot with longer (and shorter) ad forms. The 30 second TV commercial is under siege in the United States, the heart of TV-land. Prime time ratings are down and viewers are increasingly inattentive when they do watch. A similar pattern is emerging in South Africa.
Hyundai Terracan features in Lürzer's ArchiveFCB Durban invites viewers to 'Get Wet'
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| Branding |  | | Idea Engineers will grow your brand, reputation & business. |
| | | It's how you say it... - Enterprise IG
'I wandered lonely as a cloud'. 'I walked around by myself'... Yes, we all know how we say things (as well as what we say) has an important effect on the people we're trying to communicate with. Yet strangely, companies' use of language - the style, tone, vocabulary, phrasing and so on of their verbal and written texts - remains a neglected field when it comes to branding.
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Cinema | | Cultivating new talent at Sithengi 2004!
Sithengi will introduce the first ever Talent Campus as part of an extended programme of exciting events at the Film and Television Market for 2004. The Sithengi Talent Campus is presented in partnership with the Berlin Film Festival, modelled on the highly successful replica of the Berlin Talent Campus and will run for four days from November 16 - 19.
Cinema AMPS
No movement on the big screen - cinema audiences remain stable.
Australian Film Festival launches
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 | At the pulse of the young and restless, JIP cuts it close. Fashion, Sport and lots of the hip and happening. your voice, your newspaper. Every Monday in Beeld.
Phone 011 713 9094 / 012 420 7841, for more information visit our Press Office | |
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Design | | Cutting to the chase: Masterfile's breakthrough visual search - Great Stock
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Digital | | How does your salary compare? - Eighty20
Ever wondered how your salary measures up? Ever wanted to know the difference in salary between a domestic worker and a fashion model? Eighty20's technology allows you to use the Census data, for free, to select your job and see how your salary compares to the rest of South Africa.
Producer SAP integration - Fireworkx.com
Fireworkx has successfully assisted companies in their online procurement process by creating a direct link between the vendor's electronic product catalogues (shopping baskets) and the client's SAP procurement process through the use of the Producer Enterprise Edition Content Management System.
Saatchi & Saatchi goes alternativeUkubona launches Ashley Isham into the digital fashion realm - UkubonaFusion ISP offers Macromedia FlashFoschini leads fashion stakes with online magazineMake a connection with job seekers
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 3D is a group of companies focussed on the creation of award-winning exhibition stands and displays. We offer an all-encompassing stand-creation service, taking your ideas from conceptual design to finished product. We also specialise in the design, manufacture, and supply of easily de-mountable and transportable exhibition and display equipment.
For more info please email us at 3d@3ddesign.co.za or visit our website www.3ddesign.co.za |
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Magazines | | Magazines AMPS
With no significant increases save for one subscriber/customer title, the magazine sector declines.
The Other Guide appoints Sue Baguley as sales director - The Other GuideFHM sets new sales record as 100 sexiest issue breaks new groundWegbreek stakes its claimSaltwater Girl rides the waveSarie wins title for best woman's mag
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Media | | Community journalist wins the 2004 Nat Nakasa Award
There were 16 nominations for the seventh Nat Nakasa award for courageous journalism and this year it was a community journalist who scooped the top honour - Buks Viljoen from The Lowvelder in Nelspruit.
ABC Jan - June 2004 highlights
The Audit Bureau of Circulations (ABC) had released the highlights of the ABCs latest circulation figures for the period January to June 2004. Urban Dailies show a 19% growth since 2001 and 14% growth on the same period 2003, while urban weeklies are up 21% and 58% on the same periods.
Enter corporate publications' awards
The SA Publication Forum has an annual competition whereby corporates can enter their corporate publications - staff newsletters, annual reports, and so on. The closing date for this year's Corporate Publication Competition is 20 August.
Media scholarships available
The Department of Journalism and Media Studies at Rhodes University is offering two prestigious scholarships at Honours and Masters level in Media Studies in 2005. The scholarships are sponsored by the Belgian Government (BTC) and the Open Society Institute for Southern Africa (OSISA). Go to www.ru.ac.za/journ for application forms and further information on how to go about applying. The final deadline is the 30 August 2004.
PhatStuff from Standard Bank
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| Newspapers | |  |
| | | Daily Sun circulation makes South African publishing history
The audited circulation of Daily Sun, South Africa's biggest daily newspaper, has climbed to an average of more than 301 000 sales per day for the first six months of this year, the Audit Bureau of Circulations (ABC) has reported.
Beeld shines in latest AMPS - Beeld
The latest AMPS figures are out and Afrikaans daily newspaper, Beeld, has come through with flying colours. The 2004 AMPS July 03 - June 04 figures reflect the newspapers growth at 364 000 readers, up from 319 000 last year! Effectively this translates into a 14% growth in overall readership, or an additional 45 000 readers. While some newspaper readerships are on the decline, Beeld seems to have the winning formula, standing out as a notable exception.
Newspapers AMPS
While the newspaper sector has remained stable overall, change has occurred in the weekly newspaper category.
| Advertisement:
 | May 2004 sees the Launch of the CPR (Community Paper Research) results. This survey focuses on Media24's community newspapers and will help shed some valuable light on the demographics, activities, reading habits and shopping patterns of the markets they reach. See you at the agencies. For more info visit us at http://www.ads24.co.za |
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| Out Of Home | |  |
| | | Outdoor AMPS
There is an upward trends across the medium. A number of outdoor media types have achieved further growth in the market.
SA's largest Plasma Display Panel wall launched
LG Electronics South Africa has joined with Airports Company South Africa, the JSE Securities Exchange South Africa and Bloomberg to create a complete multimedia experience at Johannesburg International Airport's domestic arrivals terminal.
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Printing | | Sappi donates US$1 million to worthy causes as Sappi Ideas that Matter recipients are announced - Sappi
Sappi, the world's leading producer of coated fine paper, recently announced the names of the designers and the causes they promote that will share the annual US$1 million Sappi Ideas that Matter grant.
View the winning entries
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Production | | New MTN Loaded ''Airsports'' commercial
 Ever dreamt of playing like a golf pro at the playoffs? Or how about the feeling one gets on effortlessly placing the ball between the rugby posts? The brand new MTN Loaded "Airsports" commercial directed by Marc Sidelsky of Freshwater Films and TBWA Gavin Reddy captures the viewers' imagination with a humorous look at men in suits playing around at the office indulging their wildest fantasies, their sporting prowess.
Download and view the ad
Awakening Film Festival resurrects memories and signals alternative futures
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| Public Relations | |  |
| | | Managing stakeholders including suppliers
[Deon Binneman] To maximise corporate reputation, an organisation needs to carefully manage the interface between its stakeholders and themselves. This can be affected though three important steps.
New agency launched by industry stalwarts
The former editor of the international travel trade magazine, Southern African Tourism Update, Adele Mackenzie, has teamed up with two Cape Town-based PR partners to open 'Press Office', a new media and marketing agency based in Johannesburg.
Fees, salaries and PR ROI debated by PR-Net
The prickly issue of fees, salaries and return on public relations investment will be discussed at the monthly PR-Net Cape Town meeting on August 31, taking place at the Marimba Restaurant at Cape Town's International Convention Centre.
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Radio | | YMag back at Cape Town Fashion Week - YFM
Award winning YMag will once again be showcasing 3 of Mzansi's hottest design entrepreneurs at the 2nd Cape Town Fashion week on August 19, 2004. CT Fashion Week will kick-off on 17 August and end on 22 August 2004.
Be heard, be on uShaka Radio! - uShaka Radio
uShaka Radio is situated in the heart of the R1-billion uShaka Marine World Development. uShaka Marine World is currently the biggest "must see", "must do" world class attraction in South Africa.
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| Research | |  |
| | | When it's cool to be hot, and when it's not - ACNielsen
The fact that 35% of South Africa's 46 million people are under the age of 16 years (SAARF AMPS 2003B) may suggest that the days of 'old faithful' youth brands such as Nesquick, Oros, Black Cat and Niknaks, are numbered. Or that traditional brand loyalty is the domain of the thirty-somethings, not the now generation.
Online research market set to double in size in 2004
UK based, E-consultancy's 'Online Surveys and Research - A Buyer's Guide', published this week, estimates that the size of the online research market in the UK will more than double in 2004, compared to 2003, with estimated values as high as £160 million.
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Sales | | Differentiation in a commoditised environment
[Peter Gilbert] It is now a business truism that products and services are becoming commoditised more rapidly than ever before, and margins of most industrial businesses are under increasing pressure. Winning companies are however discovering that if you cannot differentiate yourself by what you sell, and you cannot differentiate yourself by how you sell, you will, by default, have to differentiate yourself by how much you sell it for.
| Advertisement:
 | A two-day groundbreaking Sales Directors' Strategy Workshop - Developing a new agenda for Sales.
Presented by top UK marketing and sales gurus, and authors of 54 best selling books: Professors Malcolm McDonald & Nigel Piercy. Midrand 16 & 17 August 2004 and Cape Town 19 & 20 August 2004. Contact SBS Conferences on 021 914 2888 or visit: www.sbs.co.za/sdsw2004 |
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Sponsorship | | Yfm partners with the arts
BASA, Business and Arts South Africa, has announced that it has partnered with youth radio station Yfm, to produce Kami-Artsy, an arts and culture feature running on Tuesdays and Thursday on Kamikaze Heat with Rude Boy Paul and Unathi show which runs from 10:00 to 14:00.
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| TV | |  |
| | | Interactive TV gets even easier with DStv Touch
DStv has made its extensive range of interactive services even easier to access at the touch of a button, with the launch of new DStv Touch.
Sesame Street wins prestigious Cine Golden Eagle Awards
Sippuray Sumsum and Takalani Sesame, two of Sesame Workshop's co-productions of Sesame Street, have been selected to receive the prestigious CINE Golden Eagle Award in the Children's Programs category. The CINE Golden Eagle awards, distinguishing excellence in professional and amateur works, are recognized internationally as symbols of the highest production standards in filmmaking and videography.
Edgars Red Hanger Sale campaign - Masters & Savant
 If there is one movie you download this winter, it should be the Edgars Red Hanger Campaign we animated. Its worth the wait.
Television AMPS
Total TV viewing is holding steady, although it is tending towards growth, with penetration up 0.7 percentage points over the previous survey.
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Forums | | Are brands really thinking?
Last week there was an incident of more counterfeit goods being buried to rot in the earth - this time it was lollipops wrapped in fake 'Dragonball Z' packaging. Read further
More... Submit a forum
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New accounts | | Grapevine Communications secures international company BMC Software - more infoCanterbury, new apparel sponsors of the Springboks, appoint Berry Bush BBDO - more infoSL Media has been appointed to sell ad-space for HometalkTotal Media drives Mahindra & Mahindra into South Africa - more infoCitigate to promote 2004 Cape Town World Cinema Festival and Sithengi Film & TV Market - more info
More... Submit news
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People on the move | | Jill Lotriet joins Fresh Eye - more infoGoldswain Global Advertising Agency welcomes Kylie Dyer from JHB - more infoMixology welcomes Taryn Lipman and Micha McKerr - more infoSarah-Jane Zlateva has been appointed Marketing Manager of Afrifocus SecuritiesTracy Reddy appointed Good Hope FM events coordinator - more infoNew appointments and promotions for Vodaworld Events - more infoNew employees at Enterprise IG - more infoKevin Hammond has been appointed as Sales Manager at P4 99.5fm DurbanComputing SA appoints Nicolas Callegari as Deputy Editor - more info
More... Submit news
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Events to diarise | | BEE Seminar - CITI - Cape IT Initiative, Cape Town, 18 Aug
This is a practical discussion regarding strategies for SME's to implement what will eventually become law.
MWEB Business hosts eMarketing workshop - MWEB, Quirk, Cape Town, 24 Aug
MWEB Business and Quirk Business Solutions are to present an eMarketing workshop aimed at small-to-medium business owners on Tuesday, 24 August 2004 at the Breakwater Lodge in Cape Town.
BEE/Charter Compliance Strategic Workshop - Altered Attitudes, Rosebank, 24 Aug
A 2-day workshop aimed to assist companies develop strategies in order not only to comply with various labour legislations such as BEE, Skills Levy, SETAs, etc, but also to become compliant with the Charters laid down by government.
Businesswoman of the Year Award 2004 - BWA, Sandton, 25 Aug
For the past 25 years the Businesswoman of the Year Award has honoured the remarkable women whose achievements in business have served to elevate the true spirit of proudly South African.
CITI Listening Lunch presented by Gregory Serandos of Andromeda SA. - CITI - Cape IT Initiative, Cape Town, 25 Aug
Globalising IT Businesses with an emphasis on the United States and Silicon Valley business culture and ways of breaking into the market or otherwise creating value for your shareholders by selling your technology.
Leverage your Brand Manager equity - AAA School of Advertising, Bordeaux, Randburg, 28 Aug
Upgrade the skills level of your brand management team with a 14 part, Saturday morning Brand Management course at the AAA School of Advertising.
Creative Writing Workshop - The Writing Studio, Cape Town, 29 Aug
A two-Sunday Creative Writing workshop for writers who would like to flex their creative talent takes place at the SABC in Sea Point on August 29 and September 5.
Fees, salaries and ROI debated at PR-Net Cape Town - PR-Net Cape Town, Cape Town, 31 Aug
The prickly issue of fees, salaries and return on investment will be discussed at PR-Net Cape Town's August 31st meeting.
Craft Day - KTV, Canal Walk, Shopping Centre, 04 Sep
Craft Day is hosted by the popular kids TV channel KTV, which aims to teach all our budding entrepreneurs how to make their own arts and crafts, so that they can sell it later in the year at KTV Market Day.
Society of Consumer Affair Professionals Annual Conference 2004 - SOCAP SA, Johannesburg, 14 Sep
South Africa's leading Conference for Consumer Affair Professionals! International Keynote Speaker: Derek Williams (Chief Executive of SOCAP Europe).
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Upcoming events | | | Thetha - The SANGONeT ICT Discussion Forum - SANGONeT, Durban, East London, 16 AugA course in Investigative Reporting - IAJ, Parktown / Johannesburg, 16 AugMarketing Metrics - GIBS, Sandton, 16 AugResurrecting a vision - Media Workers Fellowship, Sea Point, Cape Town, 16 AugFirst Tuesday | Learnership Programmes - First Tuesday, Sandton Convention Center, 17 Aug | More... Submit an event
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| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Research Director - Cape Town
leading global market research firm seeks energetic & experienced individual to manage & grow the Cape Town office. Manage a team, direct research projects, ensure quality standards, drive revenue & profitability. Appropriate tertiary degree, 6-10 years commercial experience, at least 5 years in a market research supplier environment. - read more...
Account Executive - Johannesburg
Account Executive for top Northern Suburbs Advertising Agency with at least 2yrs FMCG or retail experience. AA candidate preferred. - read more...
Internal Sales - Johannesburg
We are looking for an individual who is very service orientated to handle all incoming orders and queries and build relationships with our clients. This person needs to have good organisational skills. - read more...
PR Account Manager - Northcliff
An established PR consultancy based in Northcliff is seeking a self-motivated Account Manager with suitable qualifications, supported by relevant PR experience of 3-4 years. Must be able to implement a client PR and Communications Strategy as well as the day-to-day Client Management. Good writing and media relations skills are essential. - read more...
Designer - Cape Town
We handle mainly wine, property and hotel accounts. We need someone who has about 3 years experience, is VERSATILE and who can both conceptulise and execute - and before we can consider you we need to know what salary you are looking for. - read more...
Account Manager - Craighall, Johannesburg
Involved with new business initiatives and therefore adept at quickly understanding prospective new clients' businesses and able to develop strategic programs to support their communications objectives. We will also look particularly closely at candidates who possess enthusiasm, passion, ambition and a great sense of humor. - read more...
Recruitment Consultant - Media/Advertising - Cape Town
This position is the opportunity of a life time! OTE Earnings of R30 000 + pm. Get into the dynamic world of recruitment in the Media and Advertising sector. - read more...
Account Executive - Craighall, Johannesburg
PR professional, keen to learn and willing to work hard to develop their own exciting career path. Flair for building relationships, knowledge of basic business practices along with solid writing, organisational skills and a car are a must. Enthusiasm, passion, ambition and a great sense of humour. - read more...
Media Planner - JohannesburgMedia Buyer and Planner - Auckland Park
More... Submit a job
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Quote of the day | | "A big idea is like a hill-town. It is a stronghold, a focal point, something that people can orientate themselves by, while the cities on the plain fight it out below. We're surrounded by blurred messages. Anything strong and pure will stand out." - Robert Jones
Send to a friend
"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." - Niccolo Machiavelli
Send to a friend
"Morale is faith in the man at the top." - Albert S. Johnstone
Send to a friend
"Your most unhappy customers are your greatest source of learning." - Bill Gates
Send to a friend More... Submit a quote
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 | Financial Mail Headlines
Nedcor's R1,24 billion loss blights Old Mutual's performance. And can Old Mutual's lacklustre life assurance sales be turned around?
What cost SA's Olympic glory? Business takes a long, hard look.
Taxman offers no relief to HIV-positive workers: companies take up fight.
SA's creaking army - now the world's oldest body of military men - gets a substantial youth injection.
Do past deals count towards BEE charter target?
For more news visit our website www.financialmail.co.za |
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Strategic Media Solutions
Innovative community media & promotional solutions. Contact Charl on 083 674 5955 or email charl@terisano.co.za
Off The Wall offer exclusive display's at airports nationwide as well as, exclusive railway station and university advertising opportunities. For a wide range of focused media, contact Off The Wall.
Have some change lying around in that advertising fund? Want to launch or promote that new product, then speak to our 500 000 visitors. Be wise and advertise.
More about uShaka Radio
Welcome to the following companies who have opened press offices on Bizcommunity!
Ukubona is one of the most experienced digital media companies in South Africa, having established itself as both a technology and cost leader Ukubona has evolved into a niche provider of high-end web design, multimedia, web application development and complete interactive experiences.
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Click here to visit uShaka Radio's press office.
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