|"Leaders don't force people to follow - they invite them on a journey."|
Charles S. Lauer
|"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable."|
Bernice Fitz-Gibbon, quoted in Elyse & Mike Sommer, Similis Dictionary, 1988.
|"Our conscience is not the vessel of eternal verities. It grows with our social life, and a new social condition means a radical change in conscience."|
|"Success is not counted by how high you have climbed but by how many people you brought with you."|
|"Commercials are not the only junk food in the speech market - indeed, when compared to shallow news reporting, vacuous television shows, or political doublespeak, commercials are not even the most harmful to mental health."|
Rodney A. Smolla, Texas Law Review 777, 1993.
|"Remember, today is the tomorrow you worried about yesterday ..."|
|"Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers are starting to understand that all of these - telephone, mail, internet, e-mail, so-called 'new media' - are simply alternative channels that enable direct contact with a customer."|
Audrey Price-Dix, Assegai Awards Chairman
|"The question about those aromatic advertisements that perfume companies are having stitched into magazines these days is this: under the freedoms guaranteed by the First Amendment, is smelling up the place a constitutionally protected form of expression?""|
Calvin Trillin, American columnist, 1986.
|"The prevailing attitude appears to be that advertising is first and foremost a business and that it should forget about trying to become a profession. To this I must say that advertising will continue to have a weak public image and fall short of meeting its social obligation until the field of practice is built on a strong professional base and craftsmanship is recognized as a means to an end, not an end in itself."|
C. H. Sandage, Some Institutional Aspects of Advertising, 1972.
|"Never doubt that a small group of thoughtful committed citizens can change the world. Indeed it is the only thing that ever has!"|