"Leaders don't force people to follow - they invite them on a journey."
Charles S. Lauer

"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable."
Bernice Fitz-Gibbon, quoted in Elyse & Mike Sommer, Similis Dictionary, 1988.

"Our conscience is not the vessel of eternal verities. It grows with our social life, and a new social condition means a radical change in conscience."
Walter Lippmann

"Success is not counted by how high you have climbed but by how many people you brought with you."
Wil Rose

"Commercials are not the only junk food in the speech market - indeed, when compared to shallow news reporting, vacuous television shows, or political doublespeak, commercials are not even the most harmful to mental health."
Rodney A. Smolla, Texas Law Review 777, 1993.

"Remember, today is the tomorrow you worried about yesterday ..."
Dale Carnegie

"Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers are starting to understand that all of these - telephone, mail, internet, e-mail, so-called 'new media' - are simply alternative channels that enable direct contact with a customer."
Audrey Price-Dix, Assegai Awards Chairman

"The question about those aromatic advertisements that perfume companies are having stitched into magazines these days is this: under the freedoms guaranteed by the First Amendment, is smelling up the place a constitutionally protected form of expression?""
Calvin Trillin, American columnist, 1986.

"The prevailing attitude appears to be that advertising is first and foremost a business and that it should forget about trying to become a profession. To this I must say that advertising will continue to have a weak public image and fall short of meeting its social obligation until the field of practice is built on a strong professional base and craftsmanship is recognized as a means to an end, not an end in itself."
C. H. Sandage, Some Institutional Aspects of Advertising, 1972.

"Never doubt that a small group of thoughtful committed citizens can change the world. Indeed it is the only thing that ever has!"
Margaret Mead


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