| "The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean out a corner of your mind and creativity will instantly fill it." Dee Hock |
| "Imagination will often carry us to worlds that never were. But without it we go nowhere." Carl Sagan |
| "Advertising isn't a science. It's persuasion. And persuasion is an art." Bill Bernbach |
| "Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness." John Arbuthnot Fisher |
| "Advertising is the 'wonder' in Wonder Bread." Jef I. Richards |
| "Advertising is the art of convincing people to spend money they don't have for something they don't need." Will Rogers |
| "Advertising promotes that divine discontent which makes people strive to improve their economic status." Ralph S. Butler |
| "All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." Arthur Schopenhauer |
| "The creative adult is the child who has survived." Ursula K. le Guin |
| "It is better to know some of the questions than all of the answers." James Thurber |
| "Creativity is an advertising agency's most valuable asset, because it is the rarest." Jef I. Richards |
| "Advertising - a judicious mixture of flattery and threats." Northrop Frye |
| "If everyone is thinking alike, then somebody isn't thinking." George S. Patton |
| "There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." Jerry Della Famina |
| "I do not have much patience with a thing of beauty that must be explained to be understood. If it does need additional interpretation by someone other than the creator, then I question whether it has fulfilled its purpose." Charlie Chaplin |
| "Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future." Jef I. Richards |
| "We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it." Daniel J. Boorstin |
| "I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again." Jennifer Beals |
| "I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future." Arnold Schwarzenegger |
| "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." William Bernbach |
| "Once you accept anything as tacked down, then you begin to build a structure, to accept limits. Then you have to make a choice as to whether or not you're going to accept that structure. If you do, you give up the notion of total freedom." Peter Coyote |
| "A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'." Leo Burnett |
| "Advertising may be described as the science of arresting the human intelligence long enough to get money from it." Stephen Butler Leacock |
| "The advertisement is the most truthful part of a newspaper." Thomas Jefferson |
| "The greatest problem with communication is the illusion that it has been accomplished." George Bernard Shaw |
| "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Steuart Henderson Britt |
| "Genius is the art of non-habitual thought." William James |
| "The price of self destiny is never cheap, and often unthinkable. But to achieve the marvelous, it is precisely the unthinkable that must be thought." Tom Robbins |
| "The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply." Leo Bogart |
| "A hunch is creativity trying to tell you something." Frank Capra |
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