A screen grab from Nike's ad, featuring Caster Semenya.
#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium.

By Leigh Andrews 13 May 2019