Call for exhibitors at 2007 SAMRA conference

SAMRA will once again be offering exhibition space at the 2007 SAMRA Conference, taking place at the Spier Wine Estate near Stellenbosch, 24 - 25 May 2007, to service providers to the marketing research industry. For more information about exhibiting, go to

6 Dec 2006

2007 SAARF symposium to run over two days

SAARF's sixth Media Research Symposium will now run over two days instead of one, from Wednesday, 28 March 2007, to Friday 30 March, at Kwa Maritane Game Lodge in North West Province. The theme is "Media Research Challenges - Perspectives from Different Continents" and speakers will include Andrew...

9 Oct 2006

Pedal power on the agenda

According to latest Department of Transport statistics, an estimated 1.5 million South Africans use bicycles, with some 150 000 cyclists living in Cape Town. Transport authorities need to plan and provide facilities to cope with the phenomenal growth in this R5 billion industry - which will form the...

2 Feb 2006

SAMRA extends deadline

The Southern African Marketing Research Association (SAMRA) has extended the deadline for the early bird bookings for the 2006 SAMRA Convention to 10 February 2006. The 2006 SAMRA Convention, entitled 'No Boundaries', is set to take place from 14 to 18 March at the Dikhololo Game Lodge in the North...

30 Jan 2006

SAMRA Convention 2006 has no boundaries

The 2006 Southern African Marketing Research Association (SAMRA) Convention, entitled 'No Boundaries', will run from 14-18 March 2006. SAMRA is now calling for papers on the theme 'The only boundaries are those we set ourselves'. The submission deadline for the synopses is 20 December 2005. For...

24 Oct 2005

New chairperson for SAMRA

At the Southern African Marketing Research Association's Annual General Meeting in August this year, Franky Mokoena was elected at the new Corporate Chairperson of the SAMRA Council. Mokoena is a marketing graduate and has held several marketing positions in both national and multinational...

5 Oct 2005

SAARF considers a partner

In the spirit of openness, credibility and transparency, the South African Advertising Research Foundation (SAARF) is considering a request from Target Group Index (TGI) to form a co-operative relationship. At the request of the SAARF board, two independent reporters, Dr Daan van Vuuren and...

25 Sep 2005

Research around the globe

Research Surveys (RS) and its sister company, The Customer Equity Company, are celebrating a hat trick for their intellectual property: Dr. Jannie Hofmeyr was invited to be a keynote speaker at the 51st American Research Foundation (ARF) annual conference in New York City; Neil Higgs was a speaker...

1 Jun 2005

Take your brand for a health check

The SA developed Conversion Model, a global first, is celebrating its sixteenth anniversary as the world's leading measurement of brand health. Now available in 120 countries, the model has been used in over 6 000 projects across all sectors with pharmaceuticals and information technology strong...

7 Apr 2005

New qualitative division from Bateleur

Bateleur Research Solutions has announced the launch of its new specialised Qualitative division. Research Revelations aims to rejuvenate the industry with a toolbox of innovative and specialised qualitative techniques that can be used in conjunction with, or instead of, traditional approaches like...

28 Mar 2005

TGI to release new data

TGI, (Target Group Index) has announced they will release their latest database, (February to November 2004 ), at the end of February 2005. It is based on 15 000 interviews. Training for users has commenced at the group.

17 Jan 2005

TGI release their second database

This month, TGI South Africa, release their second database, this time based on 15 000 interviews, representing 16.6 million adults living in communities of 8000 or more. The data covers the periods July 2003 to June 2004. Included in the survey is information covering 4769 brands together with...

17 Oct 2004

Bateleur opens office in Cape Town

Bateleur Research Solutions has brought market research in the Western Cape to life with the opening of its Cape Town office. Their new office contact details are: Unit 15, Old Dutch Square, cnr Old Paarl Rd & Bill Bezuidenhout Ave, Bellville. Tel: 021 945 1617

29 Mar 2004

Cameras observe shopping patterns

A new consumer research company, Shopper Behaviour Research, a joint venture between Research Surveys and Peacock Consulting, has installed video cameras at selected retailers in Cape Town to observe the buying patterns of shoppers. The names of the retailers are being withheld so as not to affect...

23 Mar 2004

ROOTS 2004

The National Advertising Bureau (NAB) has announced that they are on schedule to release the final results of its Readership, Opinions, Opportunities, Trends and Shopping (ROOTS) survey in May 2004. The survey is a comprehensive urban retail and readership study conducted in crucial geographical...

11 Mar 2004

MARFA Conference reminder

Make sure you have booked your place at the Marketing and Research for Africa (MARFA) Conference being held at the Sunnyside Park Hotel on 25th and 26th February 2004. The conference boasts two of the world's top market researchers and international speakers - Roy Langmaid and Wendy Gordon. The...

3 Feb 2004

SAARF website archive of symposium papers

SAARF has decided to archive papers from their SAARF One-Day Media Symposia on their website. You will now find the papers from 2000 and 2001 on at under SAARF Symposium Archive. The topics are still relevant to the South African media research market and the international...

4 Nov 2003

Last chance to register for SAARF TAMS Information Days

Important changes in TAMS, which will affect every user of the data directly, will be implemented in the near future. A series of presentations will take place on 21 & 22 October in Johannesburg, Durban and Cape Town. There is no cost involved to attend, but for venue size purposes only...

15 Oct 2003


In last Friday's edition of Bizcommunity a press release by Research Survey, "Is Thabo Mbeki doing a good job as President?", was incorrectly attributed to Markinor. We'd like to express our apologies to the companies concerned.

10 Oct 2003

c(o)coon launches new promotional research tool

Durban research company, c(o)coon, has launched what it claims to be the first in the market - promotional intelligence - a detailed account of each and every promotion that takes place during a calendar month within a supermarket environment or in above-the-line media. For more info give Lisa or...

10 Sep 2003

Mictert among the country's top emerging empowerment companies

Fieldwork specialist Mictert Marketing Research has once again been nominated by Impumelelo: South Africa's Top 300 Empowerment Companies, this time as one of the country's Top Emerging Empowerment Companies in its business sector. Mictert, which has been going for six years, is South Africa's only...

25 Jun 2003

Bateleur evolves

Bateleur Business Planning has changed their name to Bateleur Research Solutions and moved to new premises in Melrose North. Their "soaring eagle" logo has been replaced with an eagle's "eye and beak", symbolising the sharp strategic focus rquired in research today.

28 May 2003

New viewing room facility launched

Veracity Media Holdings LTD has recently launched its Oracle Room, a luxurious market research venue in Rosebank, Johannesburg, offering clients a state-of-the-art market research venue. The Oracle Room boasts a private client viewing room with digital quality sound and recording facilities,...

14 May 2003

Register now for SAARF AMPS training in Cape Town

The SAARF Introductory AMPS Training Seminars are not only directed at new users of the AMPS series of products, but also those who feel that they would benefit from a 'refresher'. Registration forms with course contents and details for the course to be held on Thursday 5 and Friday 6 June 2003 at...

12 May 2003

SAARF training and first LSM workshop for 2003

Registration forms and details for dates, costs and course contents are now on the SAARF website at Register now to avoid disappointment.

11 Feb 2003

Researching financial sustainability of community radio stations

Radio Khwezi is conducting a market research project for Community Radio Stations to understand and identify their markets in the interests of becoming financially sustainable. The research, done through ABC ULWAZI, will involve a consultant interviewing 60 people in the field and a focus group of...

11 Nov 2002

Poll reveals disappointment in World Summit

In research results just come to hand, Bateleur Research Solutions reports that urban South Africans rate the recent World Summit On Sustainable Development a lukewarm average of six out of ten in terms of being a success. 25% deem it to be a total failure, 48% feel that its effect was indifferent,...

5 Nov 2002

MediaCompete first to sign up with TGI

MediaCompete has officially become the first agency to sign up with Target Group Index (TGI), an international market research company, in South Africa. Says Paul Wilkins, MediaCompete CEO: "TGI is a potential adjunct to our Real World Communications methodology, an international MediaCom planning...

21 Oct 2002

24-hour food and drink consumption research now available

ACNielsen’s Customised Research division has released its groundbreaking research which measures South African eating and drinking habits over a complete 24-hour period, by category, product and brand. Insights which flow from this unique study will enable marketers and advertisers to picture for...

25 Sep 2002

Follow the leader

The Netherlands is following SAARF's lead when it comes to industry research. SAARF’s experience in managing research on behalf of the communications industry through the All Media and Products Survey (AMPS) has been internationally acknowledged. The Netherlands asked SAARF’s MD, Dr Paul Haupt, to...

5 Sep 2002

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