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Krafting an instant rise
Kraft Foods SA, manufacturer of Royal baking powder, has expanded its range of raising agents with the launch of new Royal Instant Yeast - its first instant dry yeast. Extensive radio and television advertising will support the addition of this new instant yeast into the Royal family and trial and purchase will be encouraged through active in-store promotions, sampling and point of sale material as well as a festive Christmas baking display drive.
