VML Birdwatching at the Loeries | A high standard for print and design
Danette Breitenbach
VML Birdwatching at the Loeries | The future is in good hands
Danette Breitenbach
Advertise your job vacancies
WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Subscribe & Follow
The power of outdoor demonstrated by bogus campaign
In 1993, in Brisbane, Australia, an outdoor company decided to demonstrate the effectiveness of billboards as an advertising medium and ran a campaign for a fictitious beer, Haka Bitter. A case study of the by-now legendary campaign has been made available on the Australian Outdoor Association's website - www.oaaa.com.au.
