Advertisers, listen up: Twitter unveils Audience Insights

According to NextWeb, has unveiled its Audience Insights to detail follower demographics, interests and behaviours.

eConsultancy says: "Using audience insights, advertisers can more easily visualise information about the people who are interacting with their brands on Twitter."

Click here for a glimpse of this enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behaviour and television viewing preferences on MarketingWeb.