Matthew Bull, formerly of Ogilvy and Lowe and Partners among others in South Africa, will be closing his Bull-White House agency in New York after close-on four years, initially a sister agency to South Africa's FoxP2.
The reason? They just weren't creating the head-turning ads he'd envisioned.
He spoke to AdWeek about how it feels to close your agency 'when it's just not working'.
One of his biggest mistakes with the NY shop? "Not finding myself a senior, well-connected new business partner that could open lots and lots of doors for us in America," he revealed to AdWeek.
Click here for more on Bull, who was a speaker at this year's IAB Digital Summit and from July will be creative consultant for Anheuser-Busch InBev, Unilever and the like.